The Innovation Bottom Line

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Findings from the 2013 Sustainability & Innovation Global Executive Study and Research Project, conducted by MIT Sloan Management Review and The Boston Consulting Group.

Read the full report: http://mitsmr.com/WocKOn

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The Innovation Bottom Line

  1. 1. In collaboration withRESEARCH REPORT SPRING 2013 FINDINGS FROM THE 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT The Innovation Bottom Line Read the full report online at sloanreview.mit.edu/sustainability2013
  2. 2. MIT SLOAN MANAGEMENT REVIEW 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECTNorth AmericanCompanies LagCompanies indevelopingcountries changetheir businessmodels as aresult ofsustainability ata far higher ratethan those basedin North America. © Massachusetts Institute of Technology, 2013
  3. 3. MIT SLOAN MANAGEMENT REVIEW 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT © Massachusetts Institute of Technology, 2013
  4. 4. MIT SLOAN MANAGEMENT REVIEW 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECTThe Extent of Business Model ChangeFifty percent of our survey respondents who have changed three or four businessmodel elements say they profit from their sustainability activities, compared to only37% of those who changed only one element of their business model. © Massachusetts Institute of Technology, 2013
  5. 5. MIT SLOAN MANAGEMENT REVIEW 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECTTop Management AgendaMore than 60% of companies that have changed their business model and havesustainability as a permanent fixture on their management agenda say they haveadded profit from sustainability. © Massachusetts Institute of Technology, 2013
  6. 6. MIT SLOAN MANAGEMENT REVIEW 2012 SUSTAINABILITY & INNOVATION GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECTClear Business Case is VitalAbout three times as many respondents who said that sustainability added profit had abusiness case for sustainability. That’s been consistent over the past 3 years of oursurvey. © Massachusetts Institute of Technology, 2013
  7. 7. sloanreview.mit.edu© Massachusetts Institute of Technology, 2013

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