Getting the Most from Institute Communication MIT Public Service Center  Steering Committee Meeting October 12, 2010
Engage MIT community in life-changing initiatives that provide resources to communities and individuals.
Each year about 30 IDEAS teams enter innovative public service projects
64 teams received implementation grants  to work in 28 countries
2010-2011 is an opportunity to extend our reach and impact
Context Participants Allies Tools Processes
Celebrate MIT150 and IDEAS10
Students, alumni, faculty, staff
MIT150 and the MIT Alumni Association
Social media, Global Challenge platform
Judging online, awards ceremony
Grow in mighty and amazing ways… Launch to the world May 2011 Community Launch January to April 2011 Kick-off October-Dece...
> 25 “friends” > 25 faculty/staff > 50 alumni > 250 students Targets - Direct
> 500 “friends” > 500 faculty/staff > 3000 alumni > 3000 students Targets - Indirect
What institute communication resources can we leverage to maximize impact?
How?
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MIT Global Challenge Institute Communication - Context Show

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  • The MIT Public Service Center involves the entire MIT community – students, faculty, staff, alumni – and community organizations in supporting life changing initiatives and ventures that deliver real benefits to communities and individuals, from life-saving technologies to improved education systems, and much more.
  • The IDEAS Competition is one of several PSC programs that help to advance this mission. Now in its 10th year, the IDEAS Competition funds 6-8 teams of undergrad and grad students each year through awards of $5000, $7500, and $10,000 to implement their projects over one year.
  • Since 2002 when IDEAS made its first award, 64 teams have received more than $260,000 to implement their innovative service projects, and gone on to secure more than $3.2million in follow-on funding.
  • In 2011 the Institute will celebrate 150 years of service to the world. We’ll also celebrate 10 years of IDEAS support to MIT students.
  • Traditionally, IDEAS has primarily served MIT students. Through the Global Challenge we’re creating specific and exciting ways alumni, faculty, staff and collaborators can be involved.
  • The IDEAS Competition has always benefited from close collaboration with groups across the Institute, including the D-Lab series of course, the International Development Initiative, Sloan Entrepreneurs for International Development, and course like 2.009. In 2010-2011 we are working in close partnership with the MIT150 and the Alumni association to launch IDEAS2011 and the MIT Global Challenge.
  • The increased popularity of social media utilities like Facebook and Twitter greatly extend our capacity to tell our story and keep community members involved. The Global Challenge platform will support these services.
  • The IDEAS Competition turns on key events throughout the year. In 2011 we’re looking to crack these open to the worldwide MIT community through online communication and engagement mechanisms. Stay tuned!
  • Here’s a rough sketch of our timeline…
  • Associated with these “windows” and key events, we have “thick” and “thin” – or direct and indirect – modes of interaction with a growing community. Here are some of our targets. First, the “thick” – deep levels of touch and engagement at face-to-face events and meaningful, personalized relationships online.
  • “Thin” target include activities like registration sign-ups, voting, etc…
  • So, what we really want to ask is….
  • And of course, the execution kitty.
  • MIT Global Challenge Institute Communication - Context Show

    1. 1. Getting the Most from Institute Communication MIT Public Service Center Steering Committee Meeting October 12, 2010
    2. 2. Engage MIT community in life-changing initiatives that provide resources to communities and individuals.
    3. 3. Each year about 30 IDEAS teams enter innovative public service projects
    4. 4. 64 teams received implementation grants to work in 28 countries
    5. 5. 2010-2011 is an opportunity to extend our reach and impact
    6. 6. Context Participants Allies Tools Processes
    7. 7. Celebrate MIT150 and IDEAS10
    8. 8. Students, alumni, faculty, staff
    9. 9. MIT150 and the MIT Alumni Association
    10. 10. Social media, Global Challenge platform
    11. 11. Judging online, awards ceremony
    12. 12. Grow in mighty and amazing ways… Launch to the world May 2011 Community Launch January to April 2011 Kick-off October-December 2010
    13. 13. > 25 “friends” > 25 faculty/staff > 50 alumni > 250 students Targets - Direct
    14. 14. > 500 “friends” > 500 faculty/staff > 3000 alumni > 3000 students Targets - Indirect
    15. 15. What institute communication resources can we leverage to maximize impact?
    16. 16. How?

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