Steve vosloo

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Steve vosloo

  1. 1. The Yoza ProjectSteve Vosloo, Project Leader
  2. 2. The mobile revolution
  3. 3. www.yoza.mobi
  4. 4. Yoza Cellphone Stories• A growing library of titles (26 at present)• Some stories are serialised (a chapter a day) and every chapter of every story has a comment prompt or vote prompt• Stories found in English, Afrikaans and isiXhosa• Stories are free but costs for mobile data (about 50 paisa / chapter)• On MXit all comments are moderated before going live• Available in South Africa and Kenya
  5. 5. What our users commented“Its great ... for me it really hard topick up a book to start readin but idon mind readin on my phone”dotty1
  6. 6. Yoza stats• Complete reads of m-novels: >121,000• No. of comments: >34,000• No. of votes: >44,000• No. of MXit subscribers to Yoza: >61,000(Period: September 2009 to January 2011)
  7. 7. “Aha” moment:Mobile phones are aviable distributionplatform for longer formcontent and for enablinguser participation
  8. 8. “A gud st0ri alth0ugh vewi sh0rt idlyk 2 c m0re 0n mxit bk0z itenc0uragez readin!”Lesleigh(F)
  9. 9. “If friars plan wrks, then romeo wil bable 2 cum nd take juliet wit hm 2 livhapily 2geda at mantua bt if it fails,sumbdys gna b dead. Lol!”Elsie
  10. 10. Africa is “book poor” but “mobile phone rich”
  11. 11. www.yoza.mobim4lit.wordpress.com
  12. 12. Southern African mLab • Regional mobile applications laboratories • Incubation of innovative mobile content and apps development • Skills development and business support for mobile apps entrepreneurs • Locally relevant solutions

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