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Sesame workshop overview charlotte cole


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Sesame workshop overview charlotte cole

  1. 1. Sesame Street: Educating Young Children Around the World M is for Mobile Conference March 2011
  2. 2. <ul><li>Harness the power of media to help children around the world reach their highest potential. </li></ul>Sesame Workshop’s MISSION
  3. 3. The 1960s THE BEGINNING
  4. 4. Sesame Workshop Model <ul><li>Sesame Workshop programs are designed to be both educational and entertaining </li></ul>
  5. 5. Reaching Audiences Through Multiple Media Platforms Linear Television Home Video Live Shows Website Visits Digital Media Theme Parks Products Outreach Publishing radio
  6. 6. Afghanistan Kosovo Bangladesh Brazil Canada China Denmark Egypt France Germany Netherlands India Indonesia Israel USA Japan Jordan Kuwait Mexico Northern Ireland Palestine Russia South Africa Namibia Botswana Lesotho Swaziland Tanzania The Longest Street in the World Nigeria Portugal Philippines Poland Turkey Norway Sweden Spain Colombia Pakistan
  7. 7. 40 Years of Educational Content Whole Child Curriculum Cognitive Learning Social & Emotional Learning Physical & Mental Health 21 st Century Skills Alphabet/Letters Vocabulary Rhyming Mathematics Thinking Skills Science Health & Safety Resilience Getting Along with Others Feelings Self Confidence Disabilities Cultural Appreciation Spanish Language Music, Art & Creativity Global Awareness
  8. 8. SESAME WORKSHOP PROCESS Content Seminar/ Education Advisors Distribution (broadcast, materials’ dissemination, etc.) Summative Evaluation Production (Workshops, Script Review Material Review, Taping, etc.) Formative Research Assessment of Need Set Educational Objectives
  9. 9. <ul><li>Bangladesh: </li></ul><ul><ul><li>Girls’ Education </li></ul></ul><ul><ul><li>Basic Skills </li></ul></ul><ul><ul><li>Critical Thinking </li></ul></ul><ul><li>Egypt: </li></ul><ul><ul><li>Girls’ Education </li></ul></ul><ul><ul><li>Basic Skills </li></ul></ul><ul><ul><li>Health </li></ul></ul><ul><li>Mexico: </li></ul><ul><ul><li>Health, Safety, Nutrition </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Gender Equity </li></ul></ul><ul><ul><li>Literacy </li></ul></ul>Meeting Local Educational Needs <ul><li>Northern Ireland: </li></ul><ul><ul><li>Mutual Respect & Understanding </li></ul></ul><ul><li>Palestine: </li></ul><ul><ul><li>Self Esteem </li></ul></ul><ul><ul><li>Boys ’ Empowerment </li></ul></ul><ul><li>Russia: </li></ul><ul><ul><li>Diversity </li></ul></ul><ul><ul><li>Preparation for Life in an Open Society </li></ul></ul><ul><li>South Africa: </li></ul><ul><ul><li>Diversity </li></ul></ul><ul><ul><li>Literacy, Numeracy, & Life Skills </li></ul></ul><ul><ul><li>HIV/AIDS </li></ul></ul>
  10. 10. <ul><li>Eradicate extreme poverty and hunger </li></ul><ul><li>Achieve universal primary education </li></ul><ul><li>Promote gender equality and empower women </li></ul><ul><li>Reduce child mortality </li></ul><ul><li>Improve maternal health </li></ul><ul><li>Combat HIV/AIDS, malaria and other diseases </li></ul><ul><li>Ensure environmental sustainability </li></ul><ul><li>Develop a global partnership for development </li></ul>SUPPORT THE UNITED NATIONS MILLENNIUM DEVELOPMENT GOALS
  11. 11. ACHIEVING MAXIMUM REACH and IMPACT Low Technology High Technology Community Mass Reach Digital Initiatives Community Viewing Training & Child Care Center Initiatives Print Alternative Visual Media On-Product Messaging Alternative Broadcast (EDUSAT) Radio TV PR & Advocacy
  12. 12. Community Outreach <ul><li>Through Community Outreach, we address the needs of the most underserved populations by: </li></ul><ul><ul><li>Training caregivers, parents, and local educators to use media as an educational tool </li></ul></ul><ul><ul><li>Providing educational materials to extend the impact of TV and radio </li></ul></ul><ul><li>Materials: </li></ul><ul><ul><li>Teachers’ Guides </li></ul></ul><ul><ul><li>Videotapes/DVDs </li></ul></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Classroom Kits </li></ul></ul><ul><ul><li>Activity Books </li></ul></ul><ul><ul><li>Storybooks </li></ul></ul><ul><ul><li>Public Service Announcements </li></ul></ul>
  13. 13. ALTERNATIVE DISTRIBUTION METHODS Community Viewing in Bangladesh Bioscope in India “ Story Pond” in India Denti-Bus in Bangladesh
  14. 14. Formative Research: Ensuring Appeal and Comprehension <ul><li>Solicit child’s perspective </li></ul><ul><li>Conduct one-on-one interviews (before and after viewing) </li></ul><ul><li>Observe children as they view segments and episodes </li></ul><ul><li>Execute background research to inform materials/curriculum development </li></ul>
  15. 15. Measuring Impact <ul><li>Sesame Street is the most extensively researched program in the history of television </li></ul><ul><li>Across the globe, studies have shown that Sesame Street productions have: </li></ul><ul><ul><li>EXTENSIVE REACH: Children have access to the series even in rural and low income areas; </li></ul></ul><ul><ul><li>POSITIVE EDUCATIONAL IMPACT: Children learn literacy, numeracy, health, interpersonal relations, and other skills that prepare them for the future. </li></ul></ul>
  16. 16. Reach <ul><ul><li>Even children living in deep rural areas have access to Sesame Street . </li></ul></ul><ul><ul><li>EGYPT: A multi-wave study in Egypt (Synovate, 2004) found that ALAM SIMSIM reached over 85% of Egyptian preschoolers in both rural and urban areas. </li></ul></ul>BANGLADESH: A study of SISIMPUR indicated the series reached as much as 70% of the target audience of 4- to 7-year-olds (ACPR, 2007), including 87% of urban children and 62% of rural children. Viewing, especially in rural areas, is augmented by outreach efforts such as mobile community viewings INDONESIA: Researchers found that viewership of the JALAN SESAMA television program is high among children living in both urban (71%) and rural (65%) areas (Synovate, 2010).
  17. 17. <ul><li>Gains in literacy & math </li></ul><ul><ul><li>Bangladesh [ACPR, 2007, see graph) </li></ul></ul><ul><ul><li>India [GyanVriksh, 2008] </li></ul></ul><ul><ul><li>Mexico [SEP, 1999] </li></ul></ul><ul><ul><li>Russia [Ulitsa Sezam Res Team, 1998] </li></ul></ul><ul><li>Promoting respect & understanding across Cultural Divides </li></ul><ul><ul><li>Kosovo [Fluent, 2007] </li></ul></ul><ul><ul><li>Israel/Palestine [IJBD, 2002] </li></ul></ul><ul><ul><li>Northern Ireland [Queens University, 2009] </li></ul></ul><ul><li>Increased health knowledge </li></ul><ul><ul><li>Egypt [SPAAC, 2002] </li></ul></ul><ul><li>Changes in knowledge and attitudes about HIV/AIDS </li></ul><ul><ul><li>South Africa [Khulisa, 2005, see graph] </li></ul></ul><ul><ul><li>Tanzania [Borzekowski & Macha, 2009 ] </li></ul></ul><ul><li>Gains in knowledge about malaria prevention and care </li></ul><ul><ul><li>Tanzania [Borzekowski & Macha, 2009, see graph] </li></ul></ul>Bangladesh South Africa Basic knowledge Blood Safety De-Stigmatization Coping with Illness Tanzania International Impact: Evidence from Research
  18. 18. Joan Ganz Cooney Center <ul><li>Our Mission </li></ul><ul><li>To foster innovation in children’s learning through digital media </li></ul><ul><li>Commitment to: </li></ul><ul><li>Championing children’s potential </li></ul><ul><li>Research-based innovation </li></ul><ul><li>Multidisciplinary collaboration </li></ul><ul><li>Engaging the creative community </li></ul>Leveraging a Unique Legacy
  19. 19. Recent Research Reports
  20. 20. Ready-To-Learn Cell Phone Study <ul><li>Goal </li></ul><ul><li>To investigate the effectiveness of using mobile technology to encourage parents to engage children in daily literacy activities </li></ul><ul><li>Sample </li></ul><ul><li>248 families of young children </li></ul><ul><li>Results </li></ul><ul><li>75% of lower-income parents and half of middle-income parents reported alphabet video clips helped children learn letters </li></ul><ul><li>All participants more likely to initiate letter recognition activities with children after participation, and lower-income participants more likely to initiate letter sound activities as well </li></ul>Funded by US Dept. of Education through PBS Ready-To-Learn funds
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  22. 22. THANK YOU!