digitalGREEN<br />http://www.digitalgreen.org<br />
Technology Revolution?<br />600M agriculture-dependent lives<br />Majority small landholders (<3 acres)<br /><$2 a day ($7...
Credit card<br />Agricultural Systems?<br />Low literacy in local lang<br />expert<br />farmer<br />No bank account<br />P...
4<br />4<br />Agriculture Extension<br />Dissemination of expert agriculture information and technology to farmers<br />“T...
5<br />Agricultural Social Networks<br />?<br />Main source of information about new technology and <br />farm practices o...
>650M Farm-dependent<br />
$100<br />$150<br />
Digital Green System<br />COCO | Connect Online, Connect Offline<br />www.digitalgreen.org/tech<br />
Digital Green System<br />Analytics<br />analytics.digitalgreen.org<br />
Non-Non-Profit Digital Green<br />Subsidize agriculture <br />extension with ads?<br />Digital Green’s value to farmers is...
Digital Green 1.0<br />Digital Green is at least 10 timesmore effective <br />per dollar spent than classical extension!<b...
Digital Green 2.0<br />VARRAT<br />Ministry of <br />Rural Development<br />(Govt of India)<br />Over three years, improve...
Thanks!<br />http://www.digitalgreen.org<br />team@digitalgreen.org<br />
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Rikin gandhi

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Rikin gandhi

  1. 1. digitalGREEN<br />http://www.digitalgreen.org<br />
  2. 2. Technology Revolution?<br />600M agriculture-dependent lives<br />Majority small landholders (<3 acres)<br /><$2 a day ($750 a year)<br />Growing debts ($300 per year per farmer)<br />Earlier technology intervention…<br />Green revolution had mixed results<br />Increased yields, but…<br />Led to rising input costs, declining soil fertility<br />Due to excessive use of fertilizers/pesticides<br />Indiscriminate use of technology partially responsible for current agrarian crisis<br />A farmer from Yellachavadi village,<br />outside of Bangalore<br />2<br />
  3. 3. Credit card<br />Agricultural Systems?<br />Low literacy in local lang<br />expert<br />farmer<br />No bank account<br />Poor roads<br />Market<br />No unique ID<br />Quantity <br />buyers<br />Poor quality <br />control<br />Expensive credit<br />Mobile devices and connectivity not enough!<br />
  4. 4. 4<br />4<br />Agriculture Extension<br />Dissemination of expert agriculture information and technology to farmers<br />“Training & Visit” extension popularized by the World Bank in 1970s<br />Face-to-face interactions of extension officers and farmers<br />100,000 extension officers in India<br />Extension agent-to-farmer ratio is 1: 2,000<br />610,000 villages in India with average 1,000-person population<br />Typical extension officer salary is<br />Rs. 4,000 per month<br />Extension officer “commuting” between farms<br />
  5. 5. 5<br />Agricultural Social Networks<br />?<br />Main source of information about new technology and <br />farm practices over the past 365 days (India: NSSO 2005)<br />5<br />
  6. 6. >650M Farm-dependent<br />
  7. 7.
  8. 8.
  9. 9. $100<br />$150<br />
  10. 10.
  11. 11. Digital Green System<br />COCO | Connect Online, Connect Offline<br />www.digitalgreen.org/tech<br />
  12. 12. Digital Green System<br />Analytics<br />analytics.digitalgreen.org<br />
  13. 13. Non-Non-Profit Digital Green<br />Subsidize agriculture <br />extension with ads?<br />Digital Green’s value to farmers is established – viewers contribute Rs. 2-4 per screening.<br />Could DG also be supported by ads?<br />Advertisers get access to a distributed, captive audience with demonstrated interest in better agriculture.<br />Ads follow Digital Green’s distribution channels.<br />To do: <br />Scale Digital Green<br />Devise mechanism for ensuring appropriate ads<br />Quantify ad effectiveness<br />Quantify ad value to advertisers<br />Digital Green DVD title screen<br />
  14. 14. Digital Green 1.0<br />Digital Green is at least 10 timesmore effective <br />per dollar spent than classical extension!<br />
  15. 15. Digital Green 2.0<br />VARRAT<br />Ministry of <br />Rural Development<br />(Govt of India)<br />Over three years, improve the cost-effectiveness of the existing people-based extension systems of our partners by a factor of 3-times, per dollar spent, to improve the livelihoods of 60,000 smallholder farmersin 1,200 villagesin India.<br />
  16. 16. Thanks!<br />http://www.digitalgreen.org<br />team@digitalgreen.org<br />

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