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EMDI Public Relations Session on The Role of Events in PR

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EMDI Public Relations Session on The Role of Events in PR

  1. 1. By Mithu Basu Founder The Role of Events In Public Relations
  2. 2. Know your Brand Image Attributes Personality
  3. 3. Know your Target Audience Demographic profile Psychographic profile
  4. 4. Customize Events In alignment with Branding and Target profile
  5. 5. Weave PR around the Event To strengthen brand Position brand
  6. 6. Case Study Burn and Lakme Fashion Week The Challenge The Solution
  7. 7. Case Study Environment Day at The Leela The Challenge The Solution
  8. 8. Mithu Basu Founder Dolna Communications M: 9820414732 T: 022 28410280 Email: mithu.basu@dolna.in Thank You

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