ARENA                               Copyright  2008                   Alex Coman Alex@Coman.org   Tel:(972)3-510-1768 -1-...
Cost per acquisition: $233-$388    For a $99 product. Fail.
Trailing 30 days (Apr 2010) : users sent    2.8 million direct referral invites
Increase in recall jumped to 16% when adsincluded mentions of friends who were brand fans,and 30% when the ads coincided w...
Startup marketing - Dr. Alex Coman
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Startup marketing - Dr. Alex Coman

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26.12.2012

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Startup marketing - Dr. Alex Coman

  1. 1. ARENA Copyright  2008 Alex Coman Alex@Coman.org Tel:(972)3-510-1768 -1- WWW.Coman.Org ARENA
  2. 2. Cost per acquisition: $233-$388 For a $99 product. Fail.
  3. 3. Trailing 30 days (Apr 2010) : users sent 2.8 million direct referral invites
  4. 4. Increase in recall jumped to 16% when adsincluded mentions of friends who were brand fans,and 30% when the ads coincided with a similarmention in users news feeds.

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