Invent or Die
                                  The PowerDsine version

                     Igal Rotem – CEO and Co-Found...
PowerDsine Snapshot
                                                                         Outstanding

                ...
Leading, Global Customer Base




3
1995 – First Cooperation



    First product – Ring Signal Generator
    First Customer -
    1 half time employee…
    1...
1998 – PairGain Systems…

     New Product Line xDSL Modules.




     Can you sell to a Giant ???!!!
     Make sure your ...
2000 - Power-over-Ethernet (PoE)
    Data and Power over a single Ethernet cable
    Transmitting safe and uninterrupted p...
PowerDsine: Strong Technical Foundation




                                              Software //
                    ...
2001- Raising $30M

    Private funding after the burst of the bubble….. Great
    FUN….
    “Don’t ever try to catch a fa...
Pioneer of PoE Technology

                       Power-over-Ethernet Standard
                          approved in June ...
PowerDsine: Growing PoE Opportunity


      PoE Switch Market (millions of ports) (1)                            PoE marke...
2004 – Going Public

     One of the first Israeli startup going public after 2001
     “A” Team…led by CITI Group.
     S...
Invent or Die – Some observations:

        If you build a new market, become #1 or #2, or else you will
        have no b...
2007 - M&A
           The Bride is here where is the Groom ??

     Companies are been BOUGHT not SOLD
     But process is...
…The outcome of too much US market focus…




14
Discussion….☺




15
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Igal Rotem Invent Or Die

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Day of the Entrepreneur 2008
Tuesday, June 03, 2008

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Igal Rotem Invent Or Die

  1. 1. Invent or Die The PowerDsine version Igal Rotem – CEO and Co-Founder: Rotem.Igal@Gmail.com MIT Forum - Day of the Entrepreneur June 3rd 2008 Copyright © 2008 by PowerDsine Ltd. All rights reserved. No part of this presentation may be reproduced or distributed in any form by any means, or 1 stored in a data base or retrieval system, without the prior written permission of PowerDsine.
  2. 2. PowerDsine Snapshot Outstanding Most Innovative Emerging Product Company Established in 1995 New product line every 2-3 years 1999 - Creating “Power over Ethernet” 2003 – Power over Ethernet IEEE 802.3af standard ratified Key Contributor to 802.3 af 5 private financing rounds raising about $60M 2004 –IPO in NASDAQ raising $80M Global presence; R&D in Israel Sales in the U.S. Taiwan, Korea January 2007 Acquisition by (MSCC) for $250M PowerDsine Headquarters 2
  3. 3. Leading, Global Customer Base 3
  4. 4. 1995 – First Cooperation First product – Ring Signal Generator First Customer - 1 half time employee… 1 office space.. 4
  5. 5. 1998 – PairGain Systems… New Product Line xDSL Modules. Can you sell to a Giant ???!!! Make sure your products works !!!… You have to have enough money.. 5
  6. 6. 2000 - Power-over-Ethernet (PoE) Data and Power over a single Ethernet cable Transmitting safe and uninterrupted power (15W, 48V) over existing LAN infrastructure IEEE 802.3af standards based Ease End Device VoIP Phone Deployment PoE Enabled Power LAN Switch Improved 1011011 Network WLAN Access Point Reliability Power 1011011 Cost Ethernet 1011011 Cable Savings Network Security Device Power 6
  7. 7. PowerDsine: Strong Technical Foundation Software // Software Analog //Mixed Signal Analog Mixed Signal Embedded Embedded Controller Controller Power Management Power Management SoC Integration SoC Integration Comms //Networking Comms Networking Systems Expertise Systems Expertise 7
  8. 8. 2001- Raising $30M Private funding after the burst of the bubble….. Great FUN…. “Don’t ever try to catch a falling knife…” Europe here we come…. Signing date: 11-Sep-2001 @ 5PM… What’s next ??!!! 8
  9. 9. Pioneer of PoE Technology Power-over-Ethernet Standard approved in June 2003 Power System Protection Safe Solution Compatibility 802.3af Over 70% of the Standard contributed by PowerDsine 9
  10. 10. PowerDsine: Growing PoE Opportunity PoE Switch Market (millions of ports) (1) PoE market is being driven by emerging high growth applications 105.9 VoIP % 40 G R: 84.9 WLAN CA 9 – 2 00 WiMAX 0 5 20 62.8 Advanced security PowerDsine first to sell PoE ICs 43.5 commercially 27.8 PowerDsine sells to nearly every Ethernet switch vendor New applications for PoE using the 802.3at high power standard such as 2005 2006 2007 2008 2009 laptops will drive future growth 10 (1) Source: Gartner Dataquest, November 2005.
  11. 11. 2004 – Going Public One of the first Israeli startup going public after 2001 “A” Team…led by CITI Group. SEC, Lawyers, Accountants, and more Lawyers… RoadShow – around the world in 14 days… June 10th 2004 – First Trading Day 11
  12. 12. Invent or Die – Some observations: If you build a new market, become #1 or #2, or else you will have no business nor profits Invest in IP, it may be your ONLY way to make a living.. Constant search for new growth engines Assume new market will grow 3 times slower than you think When the market will be large, the big guys will get in Price decline will be 2 -3 time faster if the market is growing Don’t believe the research firms, they have no clue, and they charge a lot for telling you that… Last but not least, BE OPTIMISTIC !!! 12
  13. 13. 2007 - M&A The Bride is here where is the Groom ?? Companies are been BOUGHT not SOLD But process is still a MUST Prepare yourself and the team Make sure that the Bride will have more than 1 admirer.. The highest bidder is not necessary the right one… Short negotiation and process are KEY, Its like fresh milk, if stays out too long it gets sour…. 13
  14. 14. …The outcome of too much US market focus… 14
  15. 15. Discussion….☺ 15

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