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Hilla Ovil Brenner - The White Smoke Online Marketing Story

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From The Event "Deciphering the Viral Code - Secrets of the Internet Kingdom" 16/3/11

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Hilla Ovil Brenner - The White Smoke Online Marketing Story

  1. 1. Online Marketing: Viral Marketing Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message. Or, in other words… In the words of George Pendle, a British author and journalist: “If the internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.”
  2. 2. Case Study: WhiteSmoke 2011
  3. 3. Online Marketing Channels• Affiliates• Search• SEO• Media• Social Networks• Organic
  4. 4. “Freemium” Model
  5. 5. “Freemium” Model - DistributionWith tens of thousands of downloadsevery day of our free version andtoolbar, not only do we get paid bymonetization companies but we alsoget tens of thousands of leads we canpotentially convert to sales!Generates Revenues
  6. 6. “Freemium” Model – Conversion Tools 1. Mailers 2. Popups
  7. 7. Ways to Create Viral Awareness
  8. 8. Affiliate Networks
  9. 9. Chat & Call Center
  10. 10. Social NetworksFacebook is the ultimate tool forViral Marketing and allows you tocreate a website within their fanpages. In addition, you can add a“Like” button to your website tocreate a larger fan base
  11. 11. “Viral” Product Features• Digital signature• “Tell a Friend”, “Share”• Competitions and contests
  12. 12. In Conclusion…Online Marketing & Viral Marketing are THE way to market today

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