Dr Ohad Barzilay

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Big Data 12/3/14

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Dr Ohad Barzilay

  1. 1. Big Data LandscapeBig Data Landscape Dr. Ohad Barzilay Technology Management and Information SystemsTechnology Management and Information Systems
  2. 2. What do you mean when you say Big Data?Big Data?
  3. 3. Lots of Data • Geology • Space • Human body • Digital life• Digital life • The Internet • Social networks • 3 V’s of Big Data: – Volume – Velocity – Variety
  4. 4. Enterprise Information Systems • Storage • Processing • Communication • Internet Scale• Internet Scale • New paradigms – Moving to the cloud – Distributed computing – NoSQL
  5. 5. Data => Information => Knowledge • Applications of theoretical research which exists for years: – Data Mining – Machine learning Statistics Machine learning – Statistics – Econometrics • "By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills“ [Mckinsey, May 2011]
  6. 6. Data => Information => Knowledge => Decision Making Sources: IDC: 2012 “Worldwide Big Data Technology and Services Forecast: 2011-2015, Gartner: 2012 “Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT Spending Through 2016 “By 2018, the United States alone could face a shortage of 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions” [Mckinsey, May 2011]
  7. 7. Big Data Technology Stack
  8. 8. Is Big Data Only a Buzz? • A major criticism of Big Data say it is just a re- branding of existing stuff BUTBUT • Big Data provides a managerial framework for making data driven business decisions • A scientific mindset
  9. 9. Data Does NOT Tell Any Story!
  10. 10. From Big Data to Data Science Formulate hypotheses Make decisions Analyze it correctly, find correlations, infer causality • Capture the phenomena correctly • Measure relevant data correlations, infer causality Process the data
  11. 11. What do people buy before a hurricane?
  12. 12. Some insights • As business grow there is too much data to make sense of: – Distributed organizations – Distributed responsibilities– Distributed responsibilities – Small adjustments have large impact
  13. 13. Another Example: SportVU • An Israeli startup acquired by STATS • Player Tracking Technology – Basketball – Football (Soccer)– Football (Soccer) • Lets examine SportVU technology on top of the Big Data Technology Stack
  14. 14. SportVU and the Big Data Technology Stack
  15. 15. SportVU and the Big Data Technology Stack
  16. 16. SportVU and the Big Data Technology Stack
  17. 17. SportVU and the Big Data Technology Stack Moneyball on steroids http://grantland.com/features/expected-value-possession-nba-analytics/ http://grantland.com/features/the-toronto-raptors-sportvu-cameras-nba-analytical-revolution/
  18. 18. SportVU and the Big Data Technology Stack Live twitting
  19. 19. SportVU and the Big Data Technology Stack Sport Medicine
  20. 20. Thank you ohadbr@tau.ac.ilohadbr@tau.ac.il

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