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Team Vogue

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Team Vogue

  1. 1. Team Vogue<br />Vision: To become the bridge between consumers and trusted experts in the beauty industry<br />
  2. 2. Business Model Canvas<br />Key Partners<br />Key Activities<br />Value Proposition<br />Customer Relationships<br />Customer Segments<br />BEAUTY ENTHUSIASTS<br />Women 18-44, urban, already buying and/or researching online, into cosmetics<br />HIGH MAINTENANCE FREQUENCY<br />Clients who demand personal attention and customization for their beauty routine.<br />Needs to be validated<br />BEAUTY ADVERSE<br />Timid clients who are not sure what to purchase and need some direction. They want to have the category paired down.<br />CAPTURING CUSTOMER PREFERENCES<br />PERSONALIZED SERVICE<br />Build behind-the-scenes staff to provide one-on-one instant messaging with customers. <br />COSMETIC & SUPPLY COMPANIES<br />PUBLISHING HOUSES<br />Beauty/Fashion/Gossip magazines<br />FASHION HOUSES<br />Runway shows<br />Beauty trends<br />SOCIAL NETWORKING<br />INTERACTIVE SERVICE<br />Combination of self-service and personal customer service. <br />ONLINE COMMUNITY<br />Customer “experts” feedback and recommendations.<br />Personalized, unbiased recommendations for products priced for your needs from beauty experts you can trust<br />CREDIBILITY<br />RANGE OF PRODUCTS<br />Offering the best products across different price points to create the perfect “product prescription”<br />Key Resources<br />Channels<br />DIRECT<br />Delivery of products and services. <br />CREATE AWARENESS<br />PR through key partners. Print, TV, online media and industry makeup artists.<br />INDUSTRY EXPERTS<br />Access to excellent artists and well-trained staff with unsurpassed product knowledge. Following trends and new product innovations that are worthy of endorsement.<br />Chemist/Dermatologist/Ingredient’s specialist<br />ONLINE PLATFORM<br />.<br />Cost Structure<br />Revenue Streams<br />VALUE DRIVEN<br />Staff (most expensive)<br />Overhead for website<br />COGS<br />Subscription model or pay-per-use <br />Needs to be validated<br />ADVERTISING (60%) <br />MARGINS ON SALE OF PRODUCTS (great service and product expertise)<br />SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN <br />STRATEGIC PARTNERSHIPS: ACCESS TO USERS<br />
  3. 3. What we thought…<br />
  4. 4. What we did…<br />
  5. 5. What we found…<br />Key Partners<br />Key Activities<br />Value Proposition<br />Customer Relationships<br />Customer Segments<br />BEAUTY ENTHUSIASTS<br />Women 18-44, urban, already buying and/or researching online, into cosmetics<br />HIGH MAINTENANCE FREQUENCY<br />Clients who demand personal attention and customization for their beauty routine.<br />Needs to be validated<br />BEAUTY ADVERSE<br />Timid clients who are not sure what to purchase and need some direction. They want to have the category paired down.<br />CAPTURING CUSTOMER PREFERENCES<br />PERSONALIZED SERVICE<br />Build behind-the-scenes staff to provide one-on-one instant messaging with customers. <br />COSMETIC & SUPPLY COMPANIES<br />PUBLISHING HOUSES<br />Beauty/Fashion/Gossip magazines<br />FASHION HOUSES<br />Runway shows<br />Beauty trends<br />SOCIAL NETWORKING<br />INTERACTIVE SERVICE<br />Combination of self-service and personal customer service. <br />ONLINE COMMUNITY<br />Customer “experts” feedback and recommendations.<br />Personalized, unbiased recommendations for products priced for your needs from beauty experts you can trust<br />CREDIBILITY<br />RANGE OF PRODUCTS<br />Offering the best products across different price points to create the perfect “product prescription”<br />Key Resources<br />Channels<br />DIRECT<br />Delivery of products and services. <br />CREATE AWARENESS<br />PR through key partners. Print, TV, online media and industry makeup artists.<br />INDUSTRY EXPERTS<br />Access to excellent artists and well-trained staff with unsurpassed product knowledge. Following trends and new product innovations that are worthy of endorsement.<br />Chemist/Dermatologist/Ingredient’s specialist<br />ONLINE PLATFORM<br />.<br />Cost Structure<br />Revenue Streams<br />VALUE DRIVEN<br />Staff (most expensive)<br />Overhead for website<br />COGS<br />Subscription model or pay-per-use <br />Needs to be validated<br />ADVERTISING (60%) <br />MARGINS ON SALE OF PRODUCTS (great service and product expertise)<br />SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN <br />STRATEGIC PARTNERSHIPS: ACCESS TO USERS<br />
  6. 6. Website Work in Progress…<br />http://beautyvalet.cmsnext.infobeans.com<br />
  7. 7. Where we are going…<br />

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