Cloud Predictions 2012: Software as a Service               http://clean-clouds.com          Visit Researcher’s Blog - htt...
Cloud Service Models   Visit Researcher’s Blog - http://clean-clouds.com
SaaS•   Software-as-a-service (SaaS) explodes, expands, and combines•   The SMB network security market continues to be do...
SaaS•   SaaS ERP will slowly gain further traction             •   Many organizations already employ SaaS•   Big Data and ...
SaaS Forecast Growth ProjectionsGartner-Software as a Service in the Enterprise: Are your customers buying in?, Sharon A. ...
SaaS- Regional Growth Outlook•   North America: most mature market, reasonably stable networks, more large companies using...
Key Motivations for SaaS      Adoption        Visit Researcher’s Blog - http://clean-clouds.com
SaaS- SMB Buying Behavior•   More than 95% plan to maintain or increase SaaS investments through    2012.•   The most comm...
SaaS- Large Org. Buying              Behavior• More than 30% indicated plans to invest in expense  management, transportat...
SaaS Maturity, Future Interest andPreferred Providers Vary by Industry             Visit Researcher’s Blog - http://clean-...
Vertical-Specific SaaS   Opportunities       Visit Researcher’s Blog - http://clean-clouds.com
Forecasting Public Cloud Adoption                    in the Enterprise (SaaS)               • Application Services/Softwar...
IDC-SaaS Providers• SaaS and Cloud Services    – Accenture, ACS, Adobe, ADP, Akamai      Technologies, Apptix, Ariba, AT&T...
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Cloud Predictions 2012 Software as a Service

  1. 1. Cloud Predictions 2012: Software as a Service http://clean-clouds.com Visit Researcher’s Blog - http://clean-clouds.com
  2. 2. Cloud Service Models Visit Researcher’s Blog - http://clean-clouds.com
  3. 3. SaaS• Software-as-a-service (SaaS) explodes, expands, and combines• The SMB network security market continues to be dominated by on- premises solutions, but software as a service (SaaS)-based security solutions make up a fast-growing segment. Visit Researcher’s Blog - http://clean-clouds.com
  4. 4. SaaS• SaaS ERP will slowly gain further traction • Many organizations already employ SaaS• Big Data and increasing adoption of tools like providers, and numbers will only increase in 2012 as Hadoop made BI and Analytics. companies come to recognize the disadvantages of• Collaboration and Social tools on-site software. As a result, companies are likely to make their SaaS options more secure and more• Integration services as a crucial part of IT buying customizable. checklist • As cloud infrastructure becomes standard, users are• Adoption of services will be by informal (mid- seeking more complex application development in market, SMB) buyer the cloud. This year, applications are likely to• SaaS applications beyond CRM, human resources become more common and to feature more and procurement technologies, and into business capabilities. process technologies for tasks like payroll and • Customers seek more value from cloud services, the billing, healthcare claims processing, trade dominant cloud business model will move away settlements, clinical data management and tech from Infrastructure as a Service (IaaS) and toward support. Software as a Service (SaaS)• Forrester is predicting this category will grow from • The adoption of Cloud Computing/Saas and related $21.21 B in 2011 to $132.57B in 2020 technologies will accelerate in 2012 and encompass• Software-as-a-service (SaaS) explodes, expands, and increased adoption by SMB companies. combines • Human Resource Management and Client• Mobile SaaS Relationship Management (CRM) are operational• Application specific Communities areas which increasing numbers of companies will• Software as a Service builds on email and move into the Cloud in 2012. collaboration and expands towards line of business applications and IT infrastructure Visit Researcher’s Blog - http://clean-clouds.com
  5. 5. SaaS Forecast Growth ProjectionsGartner-Software as a Service in the Enterprise: Are your customers buying in?, Sharon A. Mertz, Visit Researcher’s Blog - http://clean-clouds.com
  6. 6. SaaS- Regional Growth Outlook• North America: most mature market, reasonably stable networks, more large companies using SaaS• Europe: greater usage in Western Europe, expected higher growth this year due to vendor investment, CRM is more frequently adopted• Asia Pacific: adoption is fragmented though buyer reaction is positive, some issues with network stability• Japan: demand is increasing, healthy developer community, highest growth in email and groupware• Latin America: adoption still embryonic, higher growth expected for both global and local providers, greatest investments in CRM, procurement, ERP Visit Researcher’s Blog - http://clean-clouds.com
  7. 7. Key Motivations for SaaS Adoption Visit Researcher’s Blog - http://clean-clouds.com
  8. 8. SaaS- SMB Buying Behavior• More than 95% plan to maintain or increase SaaS investments through 2012.• The most commonly used SaaS applications are financials, expense management, email and office suites (more than 30% of respondents).• Within the next 12 months, companies plan to adopt talent management, customer service and support, and office suites (more than 35% of respondents).• Nearly 50% of SaaS purchase decisions are made by the IT manager.• Nearly 50% of future SaaS purchase decisions are expected to be made by executive management.• Forty-one percent of respondents report network instability as a SaaS deployment issue.• More than 65% are using or will use Microsoft to create their own business applications (PaaS). Visit Researcher’s Blog - http://clean-clouds.com
  9. 9. SaaS- Large Org. Buying Behavior• More than 30% indicated plans to invest in expense management, transportation management, PPM and VSS during the next 12 months.• Social software (as SaaS) was the least popular choice, with just under 45% having no plans to adopt within the next 12 months.• More than 45% source their SaaS solutions from a suite vendor, and less one-third buy from SaaS pure plays.• Nearly 64% expect future SaaS purchase decisions to be made jointly by the business and IT.• More very large companies (48%) have a governance policy in place for SaaS. Visit Researcher’s Blog - http://clean-clouds.com
  10. 10. SaaS Maturity, Future Interest andPreferred Providers Vary by Industry Visit Researcher’s Blog - http://clean-clouds.com
  11. 11. Vertical-Specific SaaS Opportunities Visit Researcher’s Blog - http://clean-clouds.com
  12. 12. Forecasting Public Cloud Adoption in the Enterprise (SaaS) • Application Services/Software as a Service (SaaS) – SaaS-based applications are expected to grow from $11.8B in 2012 to $26.5B in 2016, generating a CAGR of 17.4% globally. Gartner tracks ten different categories of SaaS applications in this latest forecast with CRM, ERP, and Web Conferencing, Teaming Platforms, and Social Software Suites being the three largest in terms of global revenue growth. – The three fastest-growing SaaS areas include Office Suites (40.7%), Digital Content Creation (32.2%) and Business Intelligence applications (27.1%) having the highest CAGRs from 2011 through 2016. – SaaS-based CRM will see the largest global revenue growth of all categories, increasing from $3.9B in 2011 to $7.9B in 2016, achieving a 15.1% CAGR worldwide. – Web Conferencing, Teaming Platforms, and Social Software Suites will grow from $2B in 2011 to $3.4B in 2016, generating an 11.2% CAGR. Gartner is including Enterprise 2.0 applications in this category. – SaaS-based ERP is forecasted to grow from $1.9B in 2011 to $4.3B in 2016, achieving a 17.3% CAGR. – Supply Chain Management (SCM) is an area that Forrester, Gartner, IDC and others have predicted significant growth in. Gartner’s latest forecast for SaaS-based SCM is $1.2B spent in 2011 growing to $3.3B in 2016, representing a 21.1% CAGR.http://www.forbes.com/sites/louiscolumbus/2012/07/02/forecasting-public-cloud-adoption-in-the-enterprise-2/ Visit Researcher’s Blog - http://clean-clouds.com
  13. 13. IDC-SaaS Providers• SaaS and Cloud Services – Accenture, ACS, Adobe, ADP, Akamai Technologies, Apptix, Ariba, AT&T, Autodesk, Avaya, Axentis, B MC, Business Objects, CA Technologies, CaseCentral, CenturyLink, Cisco, Citrix Online, CollabNet, Concur, CSC, Digital Insight, Digital River, Dimension Data, Fujitsu, HP, IBM, Intacct, Intel, Intraware, Intuit, Jamcracke r, Ketera, Kintera, Lawson, Macrovision, McAfee, Microsoft, Nav iSite, NetSuite, Nokia, Omniture, OpenAir, OpSource, Oracle, Pa rallels, Peopleclick, Progress Software, Qualys, Rackspace, RightNow Technologies, Sage, salesforce.com, SAP, Savvis, Sprint, SPS Commerce, SuccessFactors, SugarCRM, Sun, Symantec, Taleo, U ltimateSoftware, Verio, Verizon, Vocus, Workday, Workscape, W orkstream, XyEnterprise, and Zoho Source: http://www.idc.com/getdoc.jsp?containerId=IDC_P8496 Visit Researcher’s Blog - http://clean-clouds.com
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