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American Rental Assoc. ABC’s & 123’s of Social Media - Part 1


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Part 1 of my December 2011 presentation "ABC's & 123's of Social Media for the Rental Business" to the American Rental Association of North Carolina.

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American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

  1. 1. A B C ’ s & 1 2 3 ’ s of SOCIAL MEDIA American Rental Association of North Carolina Greensboro, NC December 1st 2011
  2. 2. Social Media Training Mitch Miles The 26.2 Group
  3. 4. Relationships Matter
  4. 6. From Brian Solis
  5. 7. Begin thinking in terms of “Keywords” What are 5 “keywords” that describe your business?
  6. 8. BFF FYI OMG Wassup LA-LA LAND
  7. 12. &quot;ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN&quot; by Robert Fulghum . <ul><li>Share everything. </li></ul><ul><li>Play fair </li></ul><ul><li>Don't hit people </li></ul><ul><li>Say you're sorry when you hurt somebody. </li></ul><ul><li>Wash your hands before you eat . </li></ul><ul><li>Flush. Take a nap every afternoon. </li></ul><ul><li>When you go out in the world, watch out for traffic , hold hands and stick together. </li></ul><ul><li>Clean up your own mess. </li></ul>
  8. 13. Don’t Forget: You’re business is like a needle in a haystack …
  9. 14. NOT is what You say… it’s what SAY !
  10. 15. Google is everywhere …
  11. 16. Your Business Needs a Google Account
  12. 18. You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success! - Dale Carnegie
  13. 19. “ You've got two ears and one mouth which means that you should listen twice as much as you talk.”
  14. 20. Google Alerts Search Engine
  15. 22. Remember: Relationships Matter Social Media is only one ingredient in your marketing recipe.