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Social Calm Life Is Win

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Social Calm Life Is Win

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Social Calm Life Is Win

  1. 1. Social Calm: Life Is Win A pilot program in calming by: Mitchell Fukumoto Design Challenge: To create calming habits through photography. Time Limit: 5 days
  2. 2. Social Calm: Life Is Win <ul><li>Persuasive Purpose </li></ul><ul><li>To create calming habits and mindfulness by taking pictures of “moments” you want to capture. </li></ul><ul><li>Industrial Design </li></ul>Photo to blog
  3. 3. Results <ul><li>4 day program </li></ul><ul><li>13 signups / 5 regular contributors: </li></ul><ul><li>38% conversion rate </li></ul><ul><ul><li>3 one-time contributors </li></ul></ul><ul><li>25 photos posted: 6 photos per day </li></ul><ul><li>98 visits to http://lifeiswin.tumblr.com/ </li></ul><ul><ul><li>Data gathered via Google Analytics </li></ul></ul><ul><ul><li>24 site visits per day </li></ul></ul>
  4. 4. Storyboard: John’s Typical Day… John is a sophomore at Stanford University. Almost everyday, John bikes past the clock tower and Hoover Tower on his way to classes. Because he is a busy college student, John never stops to “smell the roses.” He never thinks of how lucky he is to be at Stanford.
  5. 5. Storyboard: John’s Typical Day… As he leaves lecture, John receives a text reminding him to “live in the moment” today. John looks around and notices how beautiful Hoover Tower is today. He stops for about 5 minutes to get a good picture of it. Later, John sends the pictures back to me and they get posted to an online blog.
  6. 6. Storyboard: John’s Typical Day… John’s picture is voted “moment of the day” by his peers via Facebook and Twitter. His picture is sent back to all users at the end of the day showcasing the best “moment of the day” captured. John feels accomplished, more aware of his surroundings and is inspired to take more pictures in hopes of being showcased again.
  7. 7. What worked … <ul><li>The basic infrastructure. Take photos, post to blog, view blog, repeat </li></ul><ul><li>Keeping regular contributors interested – The addition of daily “challenges” worked </li></ul><ul><li>All users liked the collage returned at the end of the day. </li></ul><ul><li>“ [The blog] was so accessible and I was interested in seeing what others posted” </li></ul><ul><li>How users felt after taking photos: “More conscious of my surroundings, optimistic, invigorated, more playful and less serious.” </li></ul>
  8. 8. What didn’t work… <ul><li>Many users forgot to take pictures. Never received a reminder during the day. </li></ul><ul><li>Attempt to add a social component via Facebook page was basically useless. </li></ul><ul><ul><li>Interface of Facebook groups, events and pages is very unintuitive…ran into multiple technical issues </li></ul></ul><ul><li>Not automated : A lot of personal effort </li></ul><ul><li>Getting users to interact with one another. Feeling a sense that this project is a team act. </li></ul>
  9. 9. Lessons learned… <ul><li>Reminders are key ( Hot Triggers ) </li></ul><ul><ul><li>SMS, emails and Facebook together </li></ul></ul><ul><li>Facebook is a powerful tool for communication </li></ul><ul><ul><li>Learn about Facebook groups, events and pages </li></ul></ul><ul><li>Automation for scalability </li></ul><ul><li>Getting users to take even a single photo is harder than it seems </li></ul>
  10. 10. The Sky is the Limit: Where do we go now? <ul><li>I will personally continue to take photos and moderate the blog. </li></ul><ul><li>Sent an open invitation to all participants to continue sending me photos. </li></ul><ul><li>A week before every Dead Week (the week before finals), I will re-launch more iterations of this project. </li></ul><ul><ul><li>Might expand to include the week of midterms </li></ul></ul>
  11. 13. Contact Information <ul><li>Mitchell Fukumoto </li></ul><ul><li>Twitter username: mitchfuku </li></ul><ul><li>Personal blog: mitchfuku.tumblr.com </li></ul><ul><li>Life Is Win blog: lifeiswin.tumblr.com </li></ul><ul><li>For more information, or if you have questions contact me at: [email_address] </li></ul>

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