Nisha Jha

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Nisha Jha

  1. 1. Monetizing via social media – where to start and how to grow by Nisha JhaMalaysia International Tourism Bloggers Conference and Awards 2012 © Nisha Jha 2012 1
  2. 2. AgendaIntroductionSocial Media - an enablerUse Social Media – Make Money6 Step MantraConclusion © Nisha Jha 2012 2
  3. 3. What is Social Media?•Social Media is not an answer to all yourmarketing woes but it is an enabler•Social Media is not Harry Potter’s Magic Wand,it requires careful planning and diligentexecution•Social media is not a one way traffic but a multi-way engagement © Nisha Jha 2012 3
  4. 4. Why Social Media?•Numbers •Nearly 500 million ACTIVE users in Facebook •Over 100 million active users in twitter •You Tube > 400 million unique users (?) •And so on for Pinterest, Linkedin , Google Plus etc •You can increase your reach quickly•Many people don’t believe in ads •Ads are one way traffic •Customers often cannot relate to people in the ads •Customers don’t want expert opinion but they want re-assurance from their fraternity. In other words “word of mouth” •Honesty and transparency are core values•This is not teenage fad anymore, this isserious business © Nisha Jha 2012 4
  5. 5. How? – the 6 step mantra What’s in it for me?Plan Create Participate Monetize Monitor Optimize © Nisha Jha 2012 5
  6. 6. Plan•Goal - Identify what you want to do online•Create a website or blog if you don’t haveone•Set up online shop if required•Identify a few social media tools and avenuesto start with•Set up a deadline•Estimate budget for resources (People,Server etc.) © Nisha Jha 2012 6
  7. 7. Create•Good content – meaning original, goodquality, authentic, informative•Type of content – Articles, experiences,photo features, videos•KISS•Set targets for frequency•Invite content – increases visibility for youand writer both (win-win)•Ensure content reflects your niche areamost of the time © Nisha Jha 2012 7
  8. 8. Participate•Word of mouth communication and RSS•Write and invite comments•Publicize your contents thru Social Media•Encourage discussion in forums•Initiate contests – for giveaways and freebies•Photo and video shares•Bottom line is to constantly ENGAGE andobtain better SERP (Search Engine Results Page ) &branding © Nisha Jha 2012 8
  9. 9. Monetize•Online Membership – for frequent customers•Paid premium content in your site•Better Search Engine Results Page (SERP)means higher sales•Team up with complementary business e.gtour operations with hotelsFor bloggers and certain types of individualbusinesses •PPC like Adsense , Bidvertiser, Clicksor •Text, Image ads, Affiliate links of other companies •Advertorials / Sponsored blog posts •Sponsored Missions •Other Avenues (youtube, getty images etc) © Nisha Jha 2012 9
  10. 10. 15600 2334 Monitor 23576 564 8545 54645 5647 1324•Overall Traffic in terms of hits, page hits, 1231pattern etc.•Source of traffic thru analytics•Voice of Social Media about your brand•Percentage of Revenue thru social media•How Effective is the chosen social media•Unique links from other sites•Rate of increase in traffic and links•Effective monitoring & action will result ingrowth © Nisha Jha 2012 10
  11. 11. Optimize•Are you satisfied with the numbers•Are you achieving your goals•If yes what is the next course of action•If no what needs to be done to achievesatisfactory results•Negative comments often tell you where youare going wrong and help change your tactics © Nisha Jha 2012 11
  12. 12. ConclusionsDon’t be a part of rat race, you don’t have to dothings just because your competition is doing itConcentrate on contentsKey objective is SEO & BrandingHave patience – Social media works – I know itMove out of free websites and blogs as soonas possible. Potential customers are skepticalabout free sitesHAPPY BLOGGIN’ and Social Networking! © Nisha Jha 2012 12
  13. 13. © Nisha Jha 2012 13
  14. 14. Contact detailsNISHA JHAwww.lemonicks.comcontact@lemonicks.comTwitter - @CemondeI am also on Facebook, Google+, Linkedin etc © Nisha Jha 2012 14

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