Google Plus Marketing Success

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In this session of Marketing 101 we will be discussing:
Why every small business owner needs a Google Plus account for their business. We will cover unique tips and strategies that most people don't know about on how you can use your Google Plus Business Account to:

1. Increase visibility of your business
2. Draw more traffic to your website
3. Capture more leads
4. Convert more leads into actual sales

Published in: Technology, Business
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  • Bigger and better cover photos (your cover photo is like a billboard for your business).
  • Users who opt-in to the new Google Maps rate businesses on a scale that ranges from one to five stars. Nowcustomers will be able to find up-to-date, accurate information on your business faster than ever.
  • Cadbury Chocolate example…From customer appreciation events to feedback sessions, distributed team gatherings to concerts, video calls make it easy to reach out and talk with people around the world. With one click, you can set up face-to-face conversations with customers and colleagues alike – all via high-quality video calls. You can make the conversation even bigger by hosting a Hangout On Air, allowing you to live-stream and record your video call so the whole world can watch.But why should we use it in business?The business world is already benefiting from its value for situations such as corporate meetings and keeping things on schedule. With Hangouts, you know when someone is online or when they are typing, and you can easily exchange files, photos or have a quick video call. If the person you want to speak to isn’t online, you can get a notification when they are, and it’s easy to keep track of all your Hangouts. It’s also fun and helps make your business more interactive!Hangouts are particularly great for tech insiders and people who want to stay connected to their customers. For instance they can announce in their newsletter that they’re hosting a Hangout, instantly getting the company more attention. The addition of “‘if you can’t make it, we’ll have the video for you later” will also attract more viewers.
  • Add people to circles
  • People love visual media. That’s why Google+ makes it easy to add images and videos to your posts in a big, beautiful way. We aren’t talking tiny thumbnails; your followers will see your photos and videos easily, even on smartphones. So don’t hesitate to drag and drop images and videos for easy sharing and greater engagement.
  • Google Plus recently started automatically adding hashtags to the content you share. Google+ will look at your post to determine what it's about, hashtag it accordingly, and then rank relevant conversations across the network. When users click on the hashtag, the card flips, and users can browse related content right there (see below). Users can also add their own hashtags or remove the ones automatically generated by Google whenever they want.
  • AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how much to spend on each click, daily budget, and where ads appear. Charges only apply when the ad is clicked.AdWords allows advertisers to target ads based on their interest. Users will see relevant ads based on their search query.
  • Click this link to view a demonstration of infusionsoft https://crm.infusionsoft.com/go/viewdemoaff/a49946/
  • Google + BadgeOne of the easiest ways to promote your page is to add the badge to your site so that visitors can engage with you on your Google+ page. You can add the Google+ badge to any of your pages simply by adding a short snippet of code to the page’s HTML. Visit the Google+ badge configuration tool to customize your badge size and generate the code snippet to add to your page. Or use these codes…G+ Badge linkhttps://developers.google.com/+/web/badge/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Buttonhttps://developers.google.com/+/web/+1button/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Share Buttonhttps://developers.google.com/+/web/share/?utm_source=gpyb&utm_medium=site&utm_campaign=r
  • Google Plus Marketing Success

    1. 1. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE + MARKETING SUCCESSWhy Every Small Business Should Have an Account!
    2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
    3. 3. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING 101 Fundamentals of Marketing
    4. 4. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHAT 1. Why market on Google Plus 2. How to increase visibility of your business 3. How to draw more traffic to your website 4. How to capture leads 5. How to convert those leads to sales 6. Lastly, 6 ways to promote your Google + page WE ARE GOING TO COVER TODAY
    5. 5. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHY MARKET ON GOOGLE PLUS “Google+ is Google itself. We’re extending it across all that we do —search, ads, Chrome, Android, Maps, YouTube— so that each of those services contributes to our understanding of who you are.” -Bradley Horowitz, Vice President, products for Google+, Google. Wired, September 27, 2011
    6. 6. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHY MARKET ON GOOGLE PLUS
    7. 7. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHY MARKET ON GOOGLE PLUS
    8. 8. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHY MARKET ON GOOGLE PLUS • Get found (by your customers and prospects) • Connect and engage with current and potential prospects • Create community around your business • Promote content (webinars, seminars, blogs) • Generate leads (create more with less money) • Foster relationships • Learn • Improve customer service • Stay on top of industry changes • See market opportunities • Etc…..
    9. 9. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE VISIBILITY
    10. 10. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE VISIBILITY
    11. 11. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE VISIBILITY
    12. 12. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INCREASE VISIBILITY
    13. 13. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6 WAYS TO GENERATE LEADS ON GOOGLE + THROUGH 1. Organic Searches 2. Content Updates 3. Images & Video 4. Hashtags 5. Google+ Events & Hangouts 6. AdWords campaigns with social extensions
    14. 14. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Content shared publically can be found in organic searches Visibility (Facebook 16%......Google + 100%) GENERATING LEADS Boost Website Traffic
    15. 15. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Content Updates
    16. 16. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Images and Video
    17. 17. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Hashtags PRO TIP: Use relevant key words in your text and title. Step it up a notch and put “quotes” around keywords to rank higher.
    18. 18. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Google Hangouts
    19. 19. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Google Events
    20. 20. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GENERATING LEADS Through Google AdWords
    21. 21. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - CONVERTING LEADS Through a Lead Nurturing System
    22. 22. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6 STEPS TO PROMOTE YOUR PAGE 1. Send an email blast and a link to your G+ Page 2. Add the Google + Badge to your website 3. Link you page to other social media sites (Facebook, Pinterest, Linkedin) 4. Promote offline 5. Follow other Businesses 6. Add people to your circles
    23. 23. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - WHAT WE COVERED TODAY 1. Why market on Google Plus 2. How to increase visibility of your business 3. How to draw more traffic to your website 4. 6 ways to generate leads 5. How to convert those leads to sales 6. 6 steps to promote your Google + Page
    24. 24. QUESTIONS www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
    25. 25. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ACTION STEPS 1. Set up your Google + Page today 2. Follow the 6 steps to promote your page 3. Stay plugged in to my FREE webinars by connecting with me on social media
    26. 26. www.coachmisty.com . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - TO MANAGE YOUR USING SOCIAL MEDIA

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