1. MARKETING STRATEGY
How to attract, promote, and sell

2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
. . .
www.yourmarketingcoachonline.com

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WHAT
WE
ARE
GOING
TO COVER
TODAY
• What you need in place for your Facebook
Marketing Strategy (Getting Started)
• What you get from QUALITY Fans
• What happens when you attract the wrong
“Fans”
• Strategies to Attract QUALITY Fans
• The right way to Promote on Facebook
• The wrong way to Promote
• The single BEST way to increase your SALES
. . .
www.yourmarketingcoachonline.com

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GETTING STARTED
A Facebook Page (Fan Page)
A Good Website (or Landing Pages)
A CRM and Email Marketing Service
A Sales System
. . .
www.yourmarketingcoachonline.com
QUALITY Fan Lead Capture Qualify Prospects
Nurture
Make a Sale

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WHY YOU WANT QUALITY FANS
Quality Fans = Real Engagement & Interest
Quality Fans = Lucrative Leads
Quality Fans = Increased Sales
. . .
www.yourmarketingcoachonline.com

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NON-QUALITY FANS
Non-Quality Fans = No Engagement
Non-Quality Fans = No Leads
Non-Quality Fans = No Sales
Frustration
Waste of Time, Money, and Resources
. . .
www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY
FANS
Link your PAGE to your PROFILE
. . .
www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS
Send Out an Email Blast – To Your CUSTOMERS!!!
. . .
www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS
Ask your CUSTOMERS to share their experience on Facebook
. . .
www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS
Add Facebook Like Box on your website
. . .
www.yourmarketingcoachonline.com

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TIPS TO ATTRACTING QUALITY FANS
Embed updates in your Blog posts
. . .
www.yourmarketingcoachonline.com

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TIPS TO GROWING YOUR FAN BASE
Promote Offline / Drive Traffic to your Facebook Page
. . .
www.yourmarketingcoachonline.com

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TIPS TO GROWING YOUR FAN BASE
Post on a Regular Basis (Exposure)
Auto schedule your posts to be consistent
. . .
www.yourmarketingcoachonline.com

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. . .
www.yourmarketingcoachonline.com
TIPS TO GROWING YOUR FAN BASE
Boost Your Active Posts

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. . .
www.yourmarketingcoachonline.com
TIPS TO GROWING YOUR FAN BASE
Page Like Ads – Be SPECIFIC on your Targeted Market

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PROMOTING – WHAT TO DO
Build Relationships
Engage
Build Your List
Make Offers
Run Contests and Giveaways
. . .
www.yourmarketingcoachonline.com

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BUILD RELATIONSHIPS
Building Relationships / Engaging
Do I sound like a person or corporation?
Ask yourself, “if I saw this post…would I like, share, comment, or click?”
. . .
www.yourmarketingcoachonline.com

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IF YOU WANT TO
TURN PEOPLE OFF...
Use your Facebook page to PUSH your business
Talk only about you and your Brand
Talk like a corporation not a person
Don’t engage with those who post on your page
Offer “non-valuable” information as your lead capture
. . .
www.yourmarketingcoachonline.com

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LIST BUILDING
Identify your own “Signature Promotional Giveaway”
Ask Yourself:
What does your customers struggle with?
What can you help them with?
How can you turn that information into VALUABLE content that you can giveaway?
• eBook
• Video Trainings
• Webinar
• Audio (Podcast)
• Worksheets / Workbooks
• Discount or Promotions
. . .
www.yourmarketingcoachonline.com

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LIST BUILDING
Giveaways
. . .
www.yourmarketingcoachonline.com
Free Webinar

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LIST BUILDING
Create Special FACEBOOK ONLY Offers
. . .
www.yourmarketingcoachonline.com

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SELLING
Done OFF Facebook
Email Marketing / Sales Strategy
. . .
www.yourmarketingcoachonline.com

24. QUESTIONS
- - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -
. . .
www.yourmarketingcoachonline.com

25. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -
WHAT
WE
COVERED
TODAY
. . .
www.yourmarketingcoachonline.com
• What you need in place for your Facebook
Marketing Strategy (Getting Started)
• What you get from QUALITY Fans
• What happens when you attract the wrong
“Fans”
• Strategies to Attract QUALITY Fans
• The right way to Promote on Facebook
• The wrong way to Promote
• The single BEST way to increase your SALES

26. - - - - - - - - - - - - - - - - - - - - - - - - - - - FACEBOOK MARKETING STRATEGIES - - - - - - - - - - - - - - - - - - - - - - - - -
ACTION STEPS
1. Get serious about your Social Media (Facebook)
Marketing! Create a plan…work the plan.
2. Attend my next webinar 
. . .
www.yourmarketingcoachonline.com

27. TO MARKET YOUR
SMALL BUSINESS