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Do's and Don't of Facebook and Pinterest Holiday Marketing

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The Do's and Don't of Facebook and Pinterest Holiday Marketing for Small Business.

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Do's and Don't of Facebook and Pinterest Holiday Marketing

  1. 1. What TO DO TO DO marketing And NOT This holiday season
  2. 2. Can you hear me?
  3. 3. Call is being recorded.
  4. 4. AGENDA • Push vs Pull Marketing • Do’s and Don’ts of Facebook Marketing • Facebook Post Ideas • Facebook Tips • Do’s and Don’ts of Pinterest Marketing • Pinterest Pin Ideas • Pinterest Tips • List Building Techniques
  5. 5. PUSH vs. Pull
  6. 6. Push marketing Outbound Marketing (Advertising) Example(s): Paid Advertising, TV, Radio, Flyers, Direct Mail Typically introduced OFFLINE Is Disruptive / Less Engagement
  7. 7. PULL marketing Inbound Marketing (Marketing) Example(s): Social Media Marketing, Blogging, eBooks Typically ONLINE method Is USEFUL / Provokes Engagement
  8. 8. You need both PUSH - to gain awareness PULL - those in research phase”
  9. 9. GOAL Engagement: • Like • Comment • Share • Take Action
  10. 10. DO Pull Marketing DON’T Push Market 1
  11. 11. DO Post Regularly DON’T Forget to comment back 2
  12. 12. DO Drive Traffic with Paid Ads DON’T Expect a lot of FREE Exposure 3
  13. 13. DO Grow Your Fan Base DON’T Forget to Like Other Businesses 4
  14. 14. DO Have a Strategy DON’T Forget to Create a Sales and Marketing Funnel 5
  15. 15. ideas Post a Contest 1
  16. 16. ideas Run a Promotion 2
  17. 17. ideas Promote a Giveaway 3
  18. 18. ideas Share Inspiration 4
  19. 19. ideas Be Useful 5
  20. 20. Use Facebook Custom Apps
  21. 21. GOAL Engagement: • Re-Pin • Take Action
  22. 22. DO Pin Interesting Images or Videos DON’T Forget to link back to your website 1
  23. 23. DO Verify Your Website DON’T Forget to add the Pin It Button 2
  24. 24. DO Pin Regularly DON’T Forget to Re-Pin 3
  25. 25. DO Create Specific & Interesting Boards DON’T Forget to Optimize • Use Keywords • Use specific titles 4
  26. 26. DO Run Contests, Promotions, and Giveaways DON’T Forget to add CTA’s 5
  27. 27. ideas Share TIPS to better photos 1
  28. 28. ideas 2 Share TIPS to editing photos (with pre-recorded videos)
  29. 29. ideas Use VINE to create funny videos 3
  30. 30. ideas Share tips to PRINTING photos 4
  31. 31. ideas Run a contest or giveaway 5
  32. 32. DO Have Patience DON’T Give Up!!!!!!
  33. 33. I’m Marketing Online...NO RESULTS!
  34. 34. So, why MARKET on Facebook and Pinterest?
  35. 35. To Build a LIST!!!!
  36. 36. But you must have a STRATEGY...
  37. 37. Instant SaleList Building Funnel Free Offer Opt In / Landing Page Thank You / Instant Sale Instant Sale Email Follow Up Goal / Sale
  38. 38. Early bird Special pricing $197 ONLY $97 Till October 5, 2014 at 12 (noon) AZ Time
  39. 39. TAKE ACTION Ask Yourself: Why am I marketing on Facebook and Pinterest? Develop a marketing strategy Take advantage of the Early Bird Pricing for the List Builders Program
  40. 40. http://yourmarketingcoachonline.com/list-builder/
  41. 41. http://yourmarketingcoachonline.com/list-builder/

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