Why Every Business Owner Needs Google Plus

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  • I am primarily going to share with you Google + features that would interest the business owner…I am going to assume that you know what Facebook can / can’t do on a basic level
  • Grow your business
  • All social media sites can offer the business owner different value…
  • Larger cover photo Post larger pictures Post larger videos Uncluttered design
  • Google+ gives Google a deeper vision of their individual users.Google+ helps Google improve their search quality (compete with Bing)You will see why this is also important to small business…
  • Raise you hand if you use Google Search Bar for internet searching…
  • You increase your odds of gaining targeted visits from organic searches Shares and +1’s act like social recommendations….which help you rank
  • When you post publically the content becomes searchable (even outside G+)
  • Google + helps you filter through the “cyper junk”
  • Algorithims set up to promote valuable content
  • Connect with other engaged professionals vs. Facebook whois fulled with a ton of “cyber junk”….games and such Google + focused on building actual relationships
  • Share example of when you could use #
  • Features
  • Reduce travel expenseProvide summary of 1-on-1 meetings (recordings)
  • Why Every Business Owner Needs Google Plus

    1. 1. WHY EVERYSMALL BUSINESSSHOULD HAVE AGOOGLE +ACCOUNTwww.coachmisty.com
    2. 2. Hi, my name is Misty.I am a marketing coach.My formal education is in Marketing andGraphic Communications and over 16 yearsof sales experience.I empower small business owners to takecontrol of their business growth by showingthem how to inexpensively - yet effectively -market their business.GOOGLE +www.coachmisty.com
    3. 3. What we are going to learn today:1. The difference between and2. What can do that can’t3. Tools offers that every small business owner canbenefit fromGOOGLE +www.coachmisty.com
    4. 4. Why you are here…YOU WANT TO GROWwww.coachmisty.com
    5. 5. COMMON QUESTIONSwww.coachmisty.com
    6. 6. GOOGLE+Social Media Allows Us To…• Educate the consumer• Increase our customer service• Build communities of supporters…and share it with the world!• Capture leads• Create an open line of communicationwww.coachmisty.com
    7. 7. Social Media Works.GOOGLE +We need to determine…If we are willing to learnIf we are willing to invest timeIf we are willing to expose our businessAnd determine the BEST Social Media platform for our business.www.coachmisty.com
    8. 8. www.coachmisty.com
    9. 9. Social Media “LINGO”GOOGLE +FACEBOOK GOOGLE+Update, Post, Share Update, Post, ShareNewsfeed StreamFriend CircleLike +’edFriends / Fans FollowersTag MentionFan Page PageFacebook Groups Google + Communitieswww.coachmisty.com
    10. 10. GOOGLE+Bigger and Better
    11. 11. “Google+ is Google itself. We’re extending it across all that we do—search, ads, Chrome, Android, Maps, YouTube—so that each of those services contributes to ourunderstanding of who you are.”-Bradley Horowitz, Vice President, products for Google+, Google.Wired, September 27, 2011GOOGLE +www.coachmisty.com
    12. 12. Improved Search Engine• Social search integration• When you post publically the content becomes searchable(even outside G+)• Visibility (Facebook 17%......Google + 100%)DIFFERENCES
    13. 13. DIFFERENCESBoost Website Trafficwww.coachmisty.com
    14. 14. DIFFERENCESBetter Targeted Adswww.coachmisty.com
    15. 15. DIFFERENCESGoogle Plus Local• Previously called Google Places• Part of Google’s indexing…which means theycome up in search results• Searches are influenced by reviews and ratingswww.coachmisty.com
    16. 16. www.coachmisty.comDIFFERENCES• No friend request needed (circle to be circled)• Add entire categories…or just one individual• Share selectively…or publically (17% FB vs 100% G+)• Create circles to speak DIRECTLY to your customer/prospect needs• NOTE: Others do not know what “circle” they have been added to.
    17. 17. DIFFERENCESBuilding Brand Authoritywww.coachmisty.com
    18. 18. DIFFERENCESNetworking Opportunitieswww.coachmisty.com
    19. 19. #Hashtag (keyword)“#Hashtag” (search)DIFFERENCESwww.coachmisty.com
    20. 20. DIFFERENCESExplore “What’s HOT”www.coachmisty.com
    21. 21. HangoutGOOGLE +www.coachmisty.com
    22. 22. DIFFERENCESBetter Mobil App• Android 57% market sharewww.coachmisty.com
    23. 23. TIPSPro Tip(s)• Be sure to add the +1 button to your website• Use keywords in your headlines• “Around Titles” create tags..that help with ranking• Include links in your introduction• To your other social media sites• To your website• To landing pageswww.coachmisty.com
    24. 24. RECOMMENDATIONwww.coachmisty.com
    25. 25. WHAT DO I POST?101 CREATIVE IDEASOF CONENT TO SHARE ONTO ENGAGE YOUR AUDIENCEwww.coachmisty.com
    26. 26. WHY EVERYSMALL BUSINESSSHOULD HAVE AGOOGLE +ACCOUNTwww.coachmisty.com

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