- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
- - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - ...
Upcoming SlideShare
Loading in …5
×

Creating a Stellar Newsletter

2,148 views

Published on

The newsletter is NOT a long lost tool...if done correctly. Have you ever wondered if people really read newsletters anymore, or if it's really worth the time, and if they even help you market your business? The answer is YES! YES! YES!

In this session of Marketing 101 we will discuss:

Paper Newsletter or eNewsetter: (Which is more effective?)

The anatomy of a Stellar Newsletter (5 Components)

How to attract interest, capture leads, and nurture your relationship with your customers and prospects through your newsletter

Topic ideas for content in your newsletter

Tips to truly make your Newsletter Stellar (what to do and what to avoid)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,148
On SlideShare
0
From Embeds
0
Number of Embeds
1,350
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creating a Stellar Newsletter

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . CREATING A STELLAR NEWSLETTER www.coachmisty.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.coachmisty.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY . Teach you how to create a Stellar Newsletter that will help you: 1. Help you drive traffic to your website 2. Help you capture leads 3. Help you nurture your relationships with your customers and prospects www.coachmisty.com .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . COMMON QUESTION Paper vs eNewsletter • • • • Higher cost for print More time consuming Harder to drive traffic Can’t measure (Open Rate and CTR) www.coachmisty.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . ANATOMY OF A STELLAR NEWSLETTER Goals Content Design Delivery Measure & Test www.coachmisty.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . . . DETERMINE YOUR GOALS The first step to creating a Stellar Newsletter is to set goals: • • • • • • • Drive traffic to website Drive traffic to social media Inform Educate Promote Inspire Sell • • • • • • • Top of mind Re-engage Retain Customers Nurture Prospects Nurture Customers Improve Open Rate Improve Click Thru Rate www.coachmisty.com
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . CONTENT TIPS • • • • • • • • • • • Offer EXTREMELY valuable information Make sure your intro content is engaging enough that people will want to read further Apply the 80 / 20 Rule Choose a theme for your content Write as if you were talking to a friend (or one client) Encourage communication Pick one primary CTA (call-to-action) Make it easy for people to unsubscribe Add Social Share Buttons Add Social Connect Buttons Get creative with subject lines www.coachmisty.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . TOPIC IDEAS • • • • • • • • A Letter From the Company Upcoming Activities Product Launch Link to Valuable Articles (And Your Blog) Customer Success Stories Case Studies Referral Program Contests / Promotions www.coachmisty.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . DESIGN TIPS • • • • • • • Keep the format consistent Use white space (not clutter) Less is more…but ALWAYS VALUABLE Use great pictures (and fill in the alt text) Use a 12 – 14 point font size Limit your font usage Limit color www.coachmisty.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . DELIVERY • • When is the best day and time? Be consistent with your day and time www.coachmisty.com . .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . MEASURE & TEST • • • Open Rate CTR (Click Thru Rate) • Median 2.2% (MarketingCharts, April 2013) • Top Marketers 8.3% (MarketingCharts, April 2013) Conduct an A/B Test on Subject Lines www.coachmisty.com . .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . www.coachmisty.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . HOW TO DRIVE, CAPTURE & NURTURE • • • Drive Traffic by including: • Including Hyperlinks • CTA’s • Include your Blog Capture Leads by: • Adding an opt in form • Driving traffic to your website Nurture Relationships by: • Offering EXTREMELY valuable information www.coachmisty.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . 1. WHAT WE COVERED TODAY 2. 3. Anatomy of a Stellar Newsletter • Goals • Content • Design • Delivery • Measure & Test Introduce MailChimp Talked about how to: • Drive traffic to your website • Capture Leads • Nurture your relationships with customers and prospects www.coachmisty.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.coachmisty.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Check out MailChimp Commit to a Monthly Newsletter Sign up for my next Webinar  www.coachmisty.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - . SOCIAL MEDIA STRATEGIES FOR SMALL BUSINESS www.coachmisty.com . .

×