Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Networks Monetization


Published on

How social networks are (trying) to make money. where is the business in this industry?

Published in: Economy & Finance, Technology
  • Shout it louder, Or go out and reach others who have not heard of it .it is real Dr climent HERBAL Center is really doing a great works within and outside just try it and you will testify just as i am testifying now, i have this infection that lead to womb blockage and there was no hope at all the hospital i went said nothing but that there on hope for 4 years that i have waited no child then i came across Dr climent HERBAL Center now and he is a wonderful native herbalist who told me he can do it but i was scared because i have not take anything drugs natural before but since i had no child i have to comply with the rules and regulation and now am carrying my child just try it and see your time to celebrate has come . you can reach Dr climent HERBAL Center via email : +2347036879479 +2347036879479 +2347036879479 +2347036879479
    Are you sure you want to  Yes  No
    Your message goes here
  • Oportunidades
    Are you sure you want to  Yes  No
    Your message goes here
  • indeed, great stuff
    Are you sure you want to  Yes  No
    Your message goes here
  • great stuff
    Are you sure you want to  Yes  No
    Your message goes here

Social Networks Monetization

  1. How social networks are (trying) to make money myths, reality and opportunities
  2. Myth#1 Except Facebook and MySpace there is not so much to talk about
  5. Myth#2 Social Networks are only for teens so who cares?
  13. Myth#3 Social Networks are not making any money
  14. <ul><ul><li>MySpace 750 million dollars </li></ul></ul><ul><ul><li>Facebook 350 million dollars </li></ul></ul><ul><ul><li>Cyworld 220 million dollars  </li></ul></ul><ul><ul><li>Mixi 100 million dollars </li></ul></ul><ul><ul><li>Flickr 55 to 120 millions dollars </li></ul></ul><ul><ul><li>LinkedIN 100 million dollars (and profitable) </li></ul></ul><ul><ul><li>Xing 45 million dollars </li></ul></ul><ul><ul><li>YouTube 200 million dollars (not really a SN) </li></ul></ul><ul><ul><li>Digg 20 million dollars </li></ul></ul>Show me the money
  15. is not for everyone, yet <ul><ul><li>Twitter >>>>>> 0 dollars </li></ul></ul><ul><ul><li>MyBlogLog >> 0 dollars </li></ul></ul><ul><ul><li>Delicious >>>> 0 dollars </li></ul></ul><ul><ul><li>FriendFeed >> 0 dollars </li></ul></ul><ul><ul><li> >>>>>> x dollars </li></ul></ul>
  16. Reality#1 The 4 revenue streams
  17. #1Advertising <ul><li>Traditionnal ads </li></ul><ul><li>Social ads </li></ul><ul><li>Sponsoring </li></ul><ul><li>Affiliation </li></ul><ul><li>Feed advertising </li></ul><ul><ul><li>Filter </li></ul></ul><ul><ul><ul><li>Broad Ads </li></ul></ul></ul><ul><ul><ul><li>Endemic Ads </li></ul></ul></ul><ul><ul><ul><li>Demographic Ads </li></ul></ul></ul>
  21. #2Digital goods <ul><ul><li>Hot or Not generates $7M (yearly) from sale of virtual flowers (up to $10 per flower). </li></ul></ul><ul><ul><li>Habbo (virtual world) generates $60M (yearly) from virtual goods. </li></ul></ul><ul><ul><li>Dogster – 50 million gifts sent in 2 years, gifts cost $0.25-$5. </li></ul></ul>
  22. 35 million dollars out of this, hugh!
  23. #3Membership <ul><li>Xing </li></ul><ul><li>Club Penguin </li></ul><ul><li>Second Life </li></ul>
  24. #4Premium services <ul><li>LinkedIN Jobs </li></ul><ul><li>Facebook surveys </li></ul><ul><li>Ning ad free service </li></ul>
  25. Reality#2 The attention challenge
  28. Reality#3 Profitability is and will be hard to get
  30. Reality#4 The birth of an ecosystem
  31. Actors making money around SNs <ul><ul><li>Widget : Slide / Rockyou </li></ul></ul><ul><ul><li>Apps : Games, Lending Club </li></ul></ul><ul><ul><li>Ad networks : OfferPal, Super Rewards </li></ul></ul><ul><ul><li>Services on Services : sms for Twitter </li></ul></ul><ul><ul><li>Consulting : Agencies, Freelance, bloggers </li></ul></ul><ul><ul><li>Back Office: moderation / spam tool providers </li></ul></ul>
  32. Opportunity#1 Current Search is useless
  33. How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…
  34. Opportunity#2 Mobile
  35. 52 billion USD by 2012
  37. Opportunity#3 Games and entertainment
  39. Opportunity#4 Geographical extension
  41. Opportunity#5 Connect to Reality
  42. Opportunity#6 Payment/MicroPayment / eCommerce
  43. Opportunity#7 Enterprise
  45. Opportunity#8 Beyond Business and Money
  48. Contributors to this presentation All sources and references on