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Social Networks Monetization

CEO @ZenGo at ZenGo
Sep. 4, 2008
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Social Networks Monetization

  1. How social networks are (trying) to make money myths, reality and opportunities ouriel.typepad.com
  2. Myth#1 Except Facebook and MySpace there is not so much to talk about
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  5. Myth#2 Social Networks are only for teens so who cares?
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  13. Myth#3 Social Networks are not making any money
  14. Reality#1 The 4 revenue streams
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  18. 35 million dollars out of this, hugh!
  19. Reality#2 The attention challenge
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  22. Reality#3 Profitability is and will be hard to get
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  24. Reality#4 The birth of an ecosystem
  25. Opportunity#1 Current Search is useless
  26. How would you describe social search? Marissa Mayer: We believe social search is any search aided by a social interaction or a social connection…
  27. Opportunity#2 Mobile
  28. 52 billion USD by 2012
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  30. Opportunity#3 Games and entertainment
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  32. Opportunity#4 Geographical extension
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  34. Opportunity#5 Connect to Reality
  35. Opportunity#6 Payment/MicroPayment / eCommerce
  36. Opportunity#7 Enterprise
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  38. Opportunity#8 Beyond Business and Money
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  41. Contributors to this presentation All sources and references on http://sites.google.com/site/presentationsns/
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