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The web of all the other things

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Presentation at the 2nd W3C WoT Workshop discussing how Web of Things principles can be applied to tagged items from CPG, to apparel, pharma, etc.

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The web of all the other things

  1. 1. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL “Activate the things that move your business” Dominique Guinard | 4th of June 2019 The Web of all the other things... WoT principles applied to CPG, Apparel, etc.
  2. 2. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 2 Back to the roots of the WoT... https://book.webofthings.io
  3. 3. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL Where the IoT was born...
  4. 4. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL "Internet of Things" started life as the title of a presentation I made at Procter & Gamble (P&G) in 1999. Linking the new idea of RFID in P&G's supply chain to the then-red-hot topic of the Internet [...] 4 Kevin Aston
  5. 5. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 5
  6. 6. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 6 WHEN EVERY PRODUCT IS A SMART PRODUCT Direct consumer engagementEnterprise data intelligence Product information Registration Authentication Provenance Ecommerce Reorder Instructions Recommendations Promotions & rewards Feedback & incentive Recycling Resell End-to-end supply chain visibility & traceability Brand integrity: Anti-counterfeit & gray market First-party consumer data
  7. 7. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 7 Why does it matter here? + +
  8. 8. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 8 Standards in the CPG, Apparel, Pharma space Digital Link - Web Identity EPCIS - Tracking
  9. 9. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL GS1 Digital Link standard Giving Products a unique Web Identity
  10. 10. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 10 DIGITIZING PRODUCTS AT MASS SCALE Global barcode upgrade with new web-connected standard—GS1 Digital Link 2 billion+ smartphones can now scan standard product codes with camera Mass scale digital serialization on packaging—high speed and very low marginal cost https://id.gs1.org/gtin/ 09507000009060/ser/00107 ONE CODE FOR ENTIRE LIFECYCLE Technology originated by EVRYTHNG
  11. 11. © EVRYTHNG | 2018 COMMERCIAL & CONFIDENTIAL https://gs1.tn.gg/01/09507000009060/21/00107 11 Resolvers: Delivering Web content for Digital Links 11 Authenticity Ecommerce Care Instructions Recycling Traceability https://id.gs1.org/01/09507000009060/21/00107 A single 2D code on packaging and labels. For supply chain, POS and consumers. 01 Containing a unique url with GS1 identifiers linked to a Digital Identity. 02 Resolvers are operated by GS1 (Canonical), brands or service providers (EVRYTHNG)... 03link to all kind of content on the Web (linkType)04 Offers & Rewards
  12. 12. CASE STUDY https://hrjwx.etn.gg/01/2829001000004/10/01G119077 12 GS1 DIGITAL LINK EXPLORED: MOWI Product Category Batch Category Product GTIN Batch NumberBase URL ■ Products serialized at batch level ■ Compatibility with existing processes, supply chain systems and identifiers ■ Simplifies printing process as standard format URLs with GS1 IDs are generated by Mowi ■ Encoded in a consumer-scannable QR code
  13. 13. © EVRYTHNG | 2018 COMMERCIAL & CONFIDENTIAL ● Playground for the GS1 Digital Link ● Link Generator ● QR Generator with default experience ● Verifier ● Open sourced on GitHub 13 Open Source GS1 Digital Link Tools https://digital-link.evrythng.com
  14. 14. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL EPCIS 2.0 standard Making Track and Trace first class citizen of the Web
  15. 15. © EVRYTHNG | 2018 COMMERCIAL & CONFIDENTIAL What: Events of type Object (e.g., scan of a pallet), Aggregations (e.g., putting Objects on a Pallet) and Transformations. Why: Each of these events then has an action: Add, Observe or Delete. Where: It also specifies Business Locations (places) 15 EPCIS in a nutshell
  16. 16. © EVRYTHNG | 2018 COMMERCIAL & CONFIDENTIAL 1.1 ■ SOAP + WSDL interface ■ XML 2.0 ■ HTTP REST interface ■ JSON-LD 16 Electronic Product Code Information Service https://epcis.evrythng.io/events/ObjectEvent?EQ_ bizStep=urn:epcglobal:cbv:bizstep:shipping,urn:e pcglobal:cbv:bizstep:decommissioning&EQ_eventTim e=2015-03-15T00:00:00.000-04:00
  17. 17. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL Back to W3C WoT Building Bridges
  18. 18. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL Building bridges for all the things! ■ Lines between tagged & embedded are blurring ■ A number of use cases benefit from these 2 worlds talking 18
  19. 19. © EVRYTHNG | 2019 COMMERCIAL & CONFIDENTIAL 19 https://book.webofthings.io 39% off “Building the Web of Things” with code “39guinard” on:

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