If Spock had an Android phone: QRs, 1D, NFC, BLE, Arduinos & the Web of Things

Editor's Notes

1. We’re already seeing new kinds of direct digital connection between peopleand their products like plug-in hybrids which message you when they need re-chargingand posts these updates to your social networks
2. I’m sure you’ve heard of the IoT• Idea that billions everyday physical objects  become part of the Web
3. Whileapplebusyadding a 5th row of icons… otherswork on NFC… ;-)
4. It’s small but really important distinction and I think wemust always get this the right way around! EVRYTHNG is not about creating a ‘Smart Product’ (that would be a company designing a mobile phone or a car or a rocket) but making a ‘Product Smart’ (assigning ‘smartness’ to a chair or a bike or a bucket!). ‘Product Smart’ is a language we can own whereas ‘Smart Product’ is not. It also makes being ‘smart’ the identity rather than the description. ‘Product Smart’ uses and builds on a valuable association with Smart phone, Smart car etc. Yet makes it distinct and different from these at the same time. brands and fansMaking products smarter, simpler and socially-connected for the companies that make them and the people who buy and use them.For makers and owners/users.Green Thing is a completely different approach to environmental behaviour change. It exists because behaviour is hard to change. It is the first initiative in the world to deploy marketing psychology, world-class creativity and the self-fuelling energy of online communities to turn sustainable behaviour from a chore to a pleasure. By suggesting one thing a month and suggesting it with exclusive pieces of world-class creativity and entertainment, Green Thing will encourage as many people as possible in as many countries as possible to do the Green Thing. And then use this people power to get governments and business to do the Green Thing too.It’s about creating Irresistible Green Action:1. Irresistibly easy2. Irresistibly regular3. Irresistibly creative4. Irresistibly accessible5. Irresistibly aggregated6. Irresistibly strongBy tempting people to take simple actions with entertainment in the form of monthly Green Thing suggestionsGreen Thing will appear in your inbox or on your mobile phone on the last day of every month. Users are rewarded with creative tools and unique content to help them to do that monthly Green ThingGT will display user-generated content (videos, photos, songs) documenting how people have done the Green Thing that month, inspiring others to do the same.And will regularly feed back to its community on the effectiveness of everyone’s collective actions
5. Code:- 1
6. 100,000 bottles had a unique code printed on them
7. Consumers could scan the code with any smartphone
8. Which launches an app in their browser allowing them to create a personal film tribute to their dad
9. It’s small but really important distinction and I think wemust always get this the right way around! EVRYTHNG is not about creating a ‘Smart Product’ (that would be a company designing a mobile phone or a car or a rocket) but making a ‘Product Smart’ (assigning ‘smartness’ to a chair or a bike or a bucket!). ‘Product Smart’ is a language we can own whereas ‘Smart Product’ is not. It also makes being ‘smart’ the identity rather than the description. ‘Product Smart’ uses and builds on a valuable association with Smart phone, Smart car etc. Yet makes it distinct and different from these at the same time. brands and fansMaking products smarter, simpler and socially-connected for the companies that make them and the people who buy and use them.For makers and owners/users.Green Thing is a completely different approach to environmental behaviour change. It exists because behaviour is hard to change. It is the first initiative in the world to deploy marketing psychology, world-class creativity and the self-fuelling energy of online communities to turn sustainable behaviour from a chore to a pleasure. By suggesting one thing a month and suggesting it with exclusive pieces of world-class creativity and entertainment, Green Thing will encourage as many people as possible in as many countries as possible to do the Green Thing. And then use this people power to get governments and business to do the Green Thing too.It’s about creating Irresistible Green Action:1. Irresistibly easy2. Irresistibly regular3. Irresistibly creative4. Irresistibly accessible5. Irresistibly aggregated6. Irresistibly strongBy tempting people to take simple actions with entertainment in the form of monthly Green Thing suggestionsGreen Thing will appear in your inbox or on your mobile phone on the last day of every month. Users are rewarded with creative tools and unique content to help them to do that monthly Green ThingGT will display user-generated content (videos, photos, songs) documenting how people have done the Green Thing that month, inspiring others to do the same.And will regularly feed back to its community on the effectiveness of everyone’s collective actions
10. Show NFC Code:Show androidManifest -> appreacts on URLs[http://www.mobiletor.com]
11. Code:IntroduceFreezeMeTwoways of integratingzxing:Embed the lib in yourappUse Intents -> FreezmeActivity L39 ss
12. It’s small but really important distinction and I think wemust always get this the right way around! EVRYTHNG is not about creating a ‘Smart Product’ (that would be a company designing a mobile phone or a car or a rocket) but making a ‘Product Smart’ (assigning ‘smartness’ to a chair or a bike or a bucket!). ‘Product Smart’ is a language we can own whereas ‘Smart Product’ is not. It also makes being ‘smart’ the identity rather than the description. ‘Product Smart’ uses and builds on a valuable association with Smart phone, Smart car etc. Yet makes it distinct and different from these at the same time. brands and fansMaking products smarter, simpler and socially-connected for the companies that make them and the people who buy and use them.For makers and owners/users.Green Thing is a completely different approach to environmental behaviour change. It exists because behaviour is hard to change. It is the first initiative in the world to deploy marketing psychology, world-class creativity and the self-fuelling energy of online communities to turn sustainable behaviour from a chore to a pleasure. By suggesting one thing a month and suggesting it with exclusive pieces of world-class creativity and entertainment, Green Thing will encourage as many people as possible in as many countries as possible to do the Green Thing. And then use this people power to get governments and business to do the Green Thing too.It’s about creating Irresistible Green Action:1. Irresistibly easy2. Irresistibly regular3. Irresistibly creative4. Irresistibly accessible5. Irresistibly aggregated6. Irresistibly strongBy tempting people to take simple actions with entertainment in the form of monthly Green Thing suggestionsGreen Thing will appear in your inbox or on your mobile phone on the last day of every month. Users are rewarded with creative tools and unique content to help them to do that monthly Green ThingGT will display user-generated content (videos, photos, songs) documenting how people have done the Green Thing that month, inspiring others to do the same.And will regularly feed back to its community on the effectiveness of everyone’s collective actions
13. It’s small but really important distinction and I think wemust always get this the right way around! EVRYTHNG is not about creating a ‘Smart Product’ (that would be a company designing a mobile phone or a car or a rocket) but making a ‘Product Smart’ (assigning ‘smartness’ to a chair or a bike or a bucket!). ‘Product Smart’ is a language we can own whereas ‘Smart Product’ is not. It also makes being ‘smart’ the identity rather than the description. ‘Product Smart’ uses and builds on a valuable association with Smart phone, Smart car etc. Yet makes it distinct and different from these at the same time. brands and fansMaking products smarter, simpler and socially-connected for the companies that make them and the people who buy and use them.For makers and owners/users.Green Thing is a completely different approach to environmental behaviour change. It exists because behaviour is hard to change. It is the first initiative in the world to deploy marketing psychology, world-class creativity and the self-fuelling energy of online communities to turn sustainable behaviour from a chore to a pleasure. By suggesting one thing a month and suggesting it with exclusive pieces of world-class creativity and entertainment, Green Thing will encourage as many people as possible in as many countries as possible to do the Green Thing. And then use this people power to get governments and business to do the Green Thing too.It’s about creating Irresistible Green Action:1. Irresistibly easy2. Irresistibly regular3. Irresistibly creative4. Irresistibly accessible5. Irresistibly aggregated6. Irresistibly strongBy tempting people to take simple actions with entertainment in the form of monthly Green Thing suggestionsGreen Thing will appear in your inbox or on your mobile phone on the last day of every month. Users are rewarded with creative tools and unique content to help them to do that monthly Green ThingGT will display user-generated content (videos, photos, songs) documenting how people have done the Green Thing that month, inspiring others to do the same.And will regularly feed back to its community on the effectiveness of everyone’s collective actions
14. It’s small but really important distinction and I think wemust always get this the right way around! EVRYTHNG is not about creating a ‘Smart Product’ (that would be a company designing a mobile phone or a car or a rocket) but making a ‘Product Smart’ (assigning ‘smartness’ to a chair or a bike or a bucket!). ‘Product Smart’ is a language we can own whereas ‘Smart Product’ is not. It also makes being ‘smart’ the identity rather than the description. ‘Product Smart’ uses and builds on a valuable association with Smart phone, Smart car etc. Yet makes it distinct and different from these at the same time. brands and fansMaking products smarter, simpler and socially-connected for the companies that make them and the people who buy and use them.For makers and owners/users.Green Thing is a completely different approach to environmental behaviour change. It exists because behaviour is hard to change. It is the first initiative in the world to deploy marketing psychology, world-class creativity and the self-fuelling energy of online communities to turn sustainable behaviour from a chore to a pleasure. By suggesting one thing a month and suggesting it with exclusive pieces of world-class creativity and entertainment, Green Thing will encourage as many people as possible in as many countries as possible to do the Green Thing. And then use this people power to get governments and business to do the Green Thing too.It’s about creating Irresistible Green Action:1. Irresistibly easy2. Irresistibly regular3. Irresistibly creative4. Irresistibly accessible5. Irresistibly aggregated6. Irresistibly strongBy tempting people to take simple actions with entertainment in the form of monthly Green Thing suggestionsGreen Thing will appear in your inbox or on your mobile phone on the last day of every month. Users are rewarded with creative tools and unique content to help them to do that monthly Green ThingGT will display user-generated content (videos, photos, songs) documenting how people have done the Green Thing that month, inspiring others to do the same.And will regularly feed back to its community on the effectiveness of everyone’s collective actions