Starting a Successful Affiliate Program

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Starting a Successful Affiliate Program

  1. 1. Starting a Successful Affiliate Program Presented by: Missy Ward Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm & Manager of ThesisAffiliates.com
  2. 2. Rewards vs. Risk <ul><li>Affiliate Program Rewards </li></ul><ul><ul><li>Minimal startup cost, low risk (performance based compensation) </li></ul></ul><ul><ul><li>Inexpensive customer acquisition cost </li></ul></ul><ul><ul><li>Sharp, driven, virtual sales force </li></ul></ul><ul><ul><li>Brand awareness, loyalty </li></ul></ul><ul><ul><li>SEM Strategy </li></ul></ul><ul><li>Affiliate Program Hazards </li></ul><ul><ul><li>Fraud </li></ul></ul><ul><ul><li>Brand damage </li></ul></ul><ul><ul><li>Legal issues </li></ul></ul>
  3. 3. The Program’s Structure Will Determine its Success. <ul><li>Things You Must Decide On Before Starting an Affiliate Program </li></ul><ul><ul><li>Commission Structure – Standard, Super Affiliate, 2 nd Tier, Bonus Incentives </li></ul></ul><ul><ul><li>Payment threshold, frequency and method </li></ul></ul><ul><ul><li>Marketing Policies: Email, PPC/SEO, Trademark Usage, Adware </li></ul></ul><ul><ul><li>Affiliate Approval Criteria </li></ul></ul><ul><ul><li>Tracking: Indie or network </li></ul></ul><ul><ul><li>Management: Inny or Outty? </li></ul></ul>
  4. 4. Just Because You Build It, Doesn’t Mean That They Will Come <ul><li>Strategies to Get Your Affiliate Program Noticed </li></ul><ul><ul><li>Three reasons why an affiliate should pick your program over another </li></ul></ul><ul><ul><li>TEST and OPTIMIZE - Program must have a strong eCPC/EPC, and eCPM. </li></ul></ul><ul><ul><li>Communication – Provide contact methods and expected response time. Ask how the affiliate wants to be communicated with </li></ul></ul><ul><ul><li>Provide HTML troubleshooting help and creative assistance </li></ul></ul><ul><ul><li>Actively participate in affiliate marketing forums </li></ul></ul>
  5. 5. Just Because You Build It, Doesn’t Mean That They Will Come <ul><li>Strategies to Get Your Affiliate Program Noticed (Cont’d.) </li></ul><ul><ul><li>Provide tutorials </li></ul></ul><ul><ul><li>Share Metrics (Top 10 earners and their EPC’s) </li></ul></ul><ul><ul><li>Interact and get friendly with your affiliates </li></ul></ul><ul><ul><li>Get Social – Blog, Facebook, Twitter </li></ul></ul><ul><ul><li>Attend affiliate marketing events and organize meetups </li></ul></ul><ul><ul><li>Speak and get published </li></ul></ul><ul><ul><li>Establish relationships with journalists and bloggers </li></ul></ul><ul><ul><li>Get listed in Affiliate Directories </li></ul></ul><ul><ul><li>Advertise to Recruit Affiliates* </li></ul></ul>

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