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Savvy City Deck 2014 - SXSW / Coachella


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Savvy City Deck 2014 - SXSW / Coachella

  1. 1. SAVVY CITY 2014: WHAT IS #SAVVYCITY? SAVVY CITY 2014: WHAT IS #SAVVYCITY Savvy City is a free app which aggregates all of the see and be seen VIP events and connects tastemakers in real time with the brands that benefit from their personal social cache. We set out to engage consumers & influencers in a new way. For tastemakers, the Savvy City App simplifies the VIP experience, and provides THE event-specific guidebook that maximizes the experience. For VIP Brands, Savvy City offers direct access and user generated content in return for VIP use.
  2. 2. Savvy City: The Real TasteMakers Blues Traveler taking home some Perky Jerky after a night of partying at SAVVY CITY HQ, along with OAR, Lil Jon & Lindsay Lohan. → LG MUSIC LODGE LIVE, PARK CITY ← BOMBAY SAPPHIRE GIN , BACARDI USA
  3. 3. THANK YOU See you soon! The Savvy City Demographic Hip, Influential, Entrepreneurs & Creatives
  4. 4. - iPhone - iPad - Droid The Savvy City App acts as a vehicle that allows brands the opportunity to align themselves with more than one event – obtaining key visibility in oversaturated markets.
  5. 5. Art Basel ‘13 Brand Activations BOMBAY SAPPHIRE x SBE ENTERTAINMENT We worked with BACARDI USA & SBE, creating a Bombay Sapphire Cocktail Menu that was complimentary to App users at SLS Hotel & Redbury Hotel. KIPLING USA We worked with Kipling’s #MyKiplingBag Tour → bringing out our street team to boost online conversations. We also curated a live art activation for the event. SOLE BICYCLES Collaborated with artists like Thank You x Art and brands like ZICO Coconut Water to make #savvycity Sole Art Bike series for Basel. Each bike was custom painted.
  6. 6. Savvy City sent out bluetooth speakers to a curated list of DJ’s for a VDAY campaign for Altec Lansing’s “The Jacket” #VALENTUNES #SAVVYCITY #ALTECLANSING VALENTINE’S DAY ALTEC LANSING SPEAKERS
  8. 8. CASE STUDY: #SAVVYCITY x ELECTRIC PICKS Custom Guitar Pick Bracelets - VIP Gifting: Vanessa Hudgens • Warren G • Skylar Grey • After Romeo • Lindsay Lohan • Selena Gomez • Green Day • The Man Repeller • Haley Duff • Kendra , Nervo & Of A Revolution
  9. 9. #InstaSavvy Your #SAVVYCITY experience is meant to be seen AND shared. With in-app Instagram integration, connect and see how the SXSW community is sharing the latest updates from the premieres to the parties. Streaming updates of all the popular Instagram #hashtags from Sundance will be aggregated within the app. #InstaOnPoint.
  10. 10. #SXSW2014 Savvy City: Influencer Program Savvy City is your source to get influencers to engage with your brand during specific events at SXSW. Savvy City Influencers are committed to excellence & guarantee the following deliverables: ★ Our street team is trained to gather / create rich social media content. ★ Our influencers are also there to engage with your consumers & strategically place your product in the best shots / scenarios to provide maximum ROI on sponsorship spends. ★ This social media content will be gathered per event & distributed among highly visibility #SXSW2014 tastemakers -- Instagram, Vine, Facebook, Twitter, Path & Pinterest. ★ Utilize Savvy City to drive traffic to your event at SXSW — stand apart from the masses by seeding info through social networks & Savvy City App. ★ Add On Push Message (alerts all 8,500 Savvy City Users with a message) ★ Hit each event once per day OR one event for 1-2 hours. ★ Influencers will be expected to interact with people & activate your brand or event throughout the streets of SXSW. ★ Post on the event / brand twice a day on social media using #YourHashTag #SXSW2013 #SavvyCity. ★ Distribution & Brand Presence at Savvy City’s Pop Up Shop ( Social Currency Arcade
  11. 11. #SXSW2014 Savvy City: Influencer Program Standard Pricing: ★ $750 per day / $250 each additional influencer recommended program for max visibility ★ $500 Inclusion in Savvy City Arcade for 6 months ★ $300 Specialty App Listing & Promotion ★ Distribution —> wholesale pricing per unit OR a flat fee per venue ★ $2500 per Push Message > Mobilize the SXSW Community in Real Time ★ $1000 for any VIP / Gifting programs product value ($3,000-5,000)
  12. 12. #SXSW2014 : The Real TasteMakers @ TREEHOUSE FIND THE PASSWORD FOR ENTRY IN @SAVVYCITYAPP Daily programming will begin at noon for 9 days during SXSW2014 - Daily DJ Sessions - Live Art Installations, - Social Currency Arcade - Surprise Performances - Pop Up Parties - After Hours & more.... #StayTuned #SAVVYCITY ATX Treehouse (2,000 Square feet in addition to the W Hotel) 501A E 6th St . Austin TX 78701 March 7 - 16 2014 LEARN MORE & BE SURE TO RSVP FOR EXCLUSIVE ACCESS:
  13. 13. SA 2 0 1 4 #SAVVYCITY TOUR CONTACT ALEXIS LEVINE Visit: Email: