Social Media for Small Business

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An introduction to "why social media" for small businesses - May 20, 2010, for Cape & Plymouth Business Magazine's Marketing Summit

This event, held at the Cape Codder Resort & Spa in Hyannis, Mass., focused on making sense of online technology to market your business. The panelists, David Frawley of Frontier Marketing, Christine Perkett of PerkettPR and Corissa St. Laurent of Constant Contact, advised that the key is creating valuable content that consumers want and need.

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Social Media for Small Business

  1. 1.
  2. 2. Why are you here?<br /> My boss told me to come<br /> I want to learn more about social media and how to apply it to my business<br /> I heard there was going to be food<br /> All of the above<br />Pssst….The correct answer is “b”<br />
  3. 3. How PR People Can Tactfully Locate, Pitch<br />Influential Bloggers<br />
  4. 4. "Join the Conversation: More Effective Marketing Through Social Media" with Christine Perkett and Heather Mosley, PerkettPR<br />“Mastering social media: It takes more than a blog and LinkedIn profile to please this crowd” With Christine Perkett and Heather Mosley, PerkettPR<br />“Innovative Marketing Programs Using New Media” <br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. What I Know About You<br />
  9. 9.
  10. 10.
  11. 11. Tweet You Later<br />Change<br />
  12. 12. “Embrace Technological Change”<br />“Go Social to Save Costs”<br />“Fish Where the Fish Are”<br />A new report published by Alterian says a major shift toward social media marketing is necessary for businesses <br />The opportunities [in social media] to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible.<br />
  13. 13. Stranger in a Strange Land<br />
  14. 14.
  15. 15. Converse.<br />
  16. 16. Engage.<br />
  17. 17. Integrate.<br />
  18. 18. Build aDefinitive and Memorable Brand<br />Brand Building in today’s world equals connecting with your audience.<br />Talking with not at – join the conversation<br />Consistently, persistently<br />Across topics that matter to them<br />I care about brands that care about me<br />Listen to your customers and show them you are<br />Create community around your brand – sell more than products<br />
  19. 19. Provide relevant and quality content<br />Engage consumers with authentic stories<br />Build relationships<br />Be a resource across topics<br />A place to connect<br />A place to get answers<br />It’s about them<br />A reputable entity – in media and among peer consumers<br />
  20. 20. What Do You Want To Do?<br /><ul><li> Communicate with Existing Customers
  21. 21. Connect with Prospects
  22. 22. Establish Leadership
  23. 23. Increase Visibility to Media/Influencers
  24. 24. Meet Partners
  25. 25. Learn
  26. 26. Research</li></li></ul><li>“Does anyone have a good example of a cool Facebook cause advertising campaign”? - Friend<br />“Looking for a cool Facebook cause advertising campaign? Check out @1thing4green - http://tinyurl.com/aw3c8j” - You<br />
  27. 27. “How do you engage and listen to your employees in an economy where everyone's scared? What is your company doing well in this light?” - You<br />“The 3P's and 3R's: positivity, profitability, proactive; respect, responsibility, resourcefulness!”<br />- Friend<br />
  28. 28. “What flowers can be planted now vs in the fall? Any great recommendations?” - Friend<br />“Lady Slippers are fantastic for this time of year! We have other recommendations, here http://capeflowers.com” - You<br />
  29. 29. Integrate<br />
  30. 30. Expand Audiences<br />iPhoneApp Launch - Microsite<br />* Engaging theme<br />* Draw Attention At Show<br />* Drive Traffic to Microsite& Powwownow Site<br />* Garner Interest From Non Attendees<br />* Drive Interest in Product and Company<br />
  31. 31. Remember<br /><ul><li> Be Human
  32. 32. Ask/Answer
  33. 33. Engage; Don’t Just Promote
  34. 34. Be a Resource</li></li></ul><li>
  35. 35. How Do You Measure Success?<br /><ul><li> Customer Loyalty
  36. 36. New Business/Prospects
  37. 37. Expanded Customer Base
  38. 38. Media Coverage
  39. 39. Thought Leadership</li></li></ul><li>But I’m Not An Online Business<br />Source: FloridaKeys.com<br />
  40. 40. Recommended First Steps<br /><ul><li> Remember Your Business Goals
  41. 41. Have a Plan
  42. 42. Choose 1-2 Networks
  43. 43. Join, Observe, Research
  44. 44. Integrate and Cross Promote
  45. 45. Use search and aggregation tools
  46. 46. Invest in Training </li></li></ul><li>Conversation Do’s & Don’ts<br />Do<br /><ul><li> Be honest, transparent and authentic
  47. 47. Provide ideas & advice around subjects you are knowledgeable about
  48. 48. Refer people to additional information</li></ul>Don’t<br /><ul><li> Add “me too” responses
  49. 49. Be a salesperson or a promoter
  50. 50. Don’t bash the competition
  51. 51. Ask to trade links</li></li></ul><li>Have Fun!<br />Be Smart<br />Be Genuine<br />Ask Questions<br />
  52. 52. Q&A Discussion<br />
  53. 53. Contact: <br />Christine Perkett<br />781.834.5852<br />cperkett@perkettpr.com<br />Twitter: @PerkettPR and @missusP<br />

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