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CMO University - presentation by Christine Perkett; PerkettPR


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CMO University - presentation by Christine Perkett; PerkettPR

  1. 1. Enhancing The Brand Christine Perkett, PerkettPR
  2. 2. Image:
  3. 4. “ The Social Contract”
  4. 5. Converse.
  5. 6. Engage.
  6. 7. Integrate.
  7. 9. “ Companies Who Start [Social] With Implementation Are At Risk” -Jeremiah Owyang, Altimeter Group
  8. 12. Image: Create a “networked company”
  9. 13. “ When you earn yourself a Facebook Like, you’ve successfully opened up a line of communication with a potential customer and his or her friends. What you communicate after that is where we should look for real lasting success.” - Dexter Bustarde, senior web analyst at Digitaria .
  10. 14. Serenity Now… … grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.
  11. 23. Fired him for being funny. Fired him for being spontaneous . Fired him for being relevant . Fired him for alighting ever so gently, like a canary taking its perch, on a dowel of human truth . You know -- the way social media is supposed to be, because the whole point of it is to discard archaic and abrasive concepts of messaging in favor of actual conversations . - AdAge
  12. 24. Just being momentarily known as not connecting to your customer is too much of a gamble in this competitive environment.
  13. 25. Change your thinking to change results Lighten up Speak up Listen Keep your promises – of your brand and to your customers Own your mistakes
  14. 26. Talk with me Not at me
  15. 27. Really?!
  16. 29. Invest In Me I’ll Invest In You
  17. 33. “ If it was possible to simply open the window of the CEO’s office on the 18th floor and look out onto the B2B social media landscape, this is what you would see. Thousands of buyers, influencers and users in the business social media space, moving between various online sites as they search for information.” - David Anderson, Elearning Examples
  18. 36. Relationships = Respect = Influence Not Control
  19. 40. Correct-amundo!
  20. 41. Tools & Best Practices
  21. 44. <ul><li>Fans/Followers </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Topics </li></ul></ul><ul><ul><li>Influence/reach </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Activity/interactions </li></ul></ul><ul><li>Visitors </li></ul><ul><li>Leads </li></ul><ul><li>New customers </li></ul><ul><li>Active users </li></ul><ul><li>Share of voice </li></ul><ul><li>Brand mentions: quantity, quality </li></ul><ul><ul><li>Sentiment </li></ul></ul><ul><ul><li>Venue </li></ul></ul><ul><li>Traffic/source of traffic </li></ul><ul><li>Content views </li></ul><ul><li>Content shared </li></ul><ul><ul><li>By who </li></ul></ul><ul><ul><li>Where </li></ul></ul><ul><ul><li>How often </li></ul></ul>
  22. 46. The Obvious…
  23. 49. <ul><li>Thank You! </li></ul><ul><li>@missusP </li></ul><ul><li>@PerkettPR </li></ul><ul><li> </li></ul><ul><li> </li></ul>