32. List of criteria
• location
• price/taxes
• ease of resale
• garage
• yard size
• number of bedrooms/bathrooms
• schools
• walkable neighborhood
• parks/community gardens
• foundation
• security
• character
• natural light
• kitchen counter space
• built-in bookshelves
• storage space
• open floor plan
• neighbors
• how it looks in the four seasons
• personality/soul
• the energy/vibe/intuition/gut
instinct of the place
42. the internet is very good at solving the logical...it
really sucks at solving the emotional...
43.
44.
45.
46.
47.
48. but this is what a good REALTOR® does already,
right?
49.
50.
51. What is Whuffie?
• ephemeral, reputation-based currency from Cory Doctorow’s Down and Out;
in the Magic Kingdom
• roughly equivalent to social capital;
• includes the reputation, influence, bridging capital and bonding capital,
access to ideas and talent, access to resources, potential access to further
resources, saved up favors, accomplishments and the Social Capital of those
who you have relationships with;
• in basic terms, you gain Whuffie by being nice, networked and notable.
52.
53. there are probably people who I only know online
who know me better than my own mother...
54.
55.
56.
57.
58.
59.
60. Facebook >300 million active users (Nov 09)
Twitter ~18 million (US) (Mar 09)
YouTube >5.5 billion videos watched* (Jun 09)
Blogs >130 million indexed (Jan 09)
*estimated in Apr 09 >120 million videos, 200,000 uploaded daily!
69. From following Elizabeth I know...
• she likes classic style, but with
color
• she is a busy mom, running a
business, a magazine and
homeschooling her daughter
• she is very spiritual
• she is a vegetarian (but may make
an exception for bacon)
• she is moving to San Diego
• if I was going to pick out a house
for Elizabeth, I’d start with space -
enough space to separate her adult
entertaining space from the
mommy space
• wonderful entertaining rooms -
dining and sitting
• not too suburb, not too urban - a
newer development in an up and
coming neighborhood perhaps
• I haven’t met Elizabeth IRL
70.
71. From following Laura I know...
• she’s focused on the hyper-local -
does great local reporting in
Knoxville
• her kids are a little older - teens!
• she loves tulips and sunflowers -
she’s big on flowers
• After working for others (with her
own stuff on the side), she went full
time into running her own business
this year
• big sports fan
• loves yoga for relaxation
• revels in occasionally indulging
(total sweet tooth)
• I’d peg Laura as a big more urban
(beltline) and set in the middle of
the action - in a walkable
neighborhood with older homes.
• she would need space and a yard.
72.
73. From following John I know...
• he’s a musician
• he loves Austin and plays an
amazing guide for people traveling
there
• he’s a bit of a foodie and knows
where to find great coffee
• he has a very eclectic taste in
music
• he owns many instruments as well
as mixing equipment
• I’d find him something with oodles
of character - probably old in an
urban neighborhood
• but he also needs noise space for
his music and lots of space for his
equipment
• as a foodie, he probably also needs
a decent kitchen
94. how to embrace the chaos
• swallow your ego - this isn’t about you, it’s about your customers
• go outside of your comfort zone - meet people and have experiences you
wouldn’t normally
• forget secrecy, talk about your ideas - the best way to make a good idea
great is to share it with smart people who can give you feedback
• forget practical, go with your gut - emotions are part of being human for a
reason. Instincts are present to help guide us to better decisions.
• define success for yourself - what do YOU want to leave behind as your
legacy?
95. “And so it is with luck – unlucky people miss chance
opportunities because they are too focused on looking for
something else. They go to parties intent on finding their
perfect partner and so miss opportunities to make good
friends. They look through newspapers determined to find
certain types of job advertisements and as a result miss
other types of jobs. Lucky people are more relaxed and
open, and therefore see what is there rather than just what
they are looking for.”
Be Lucky, it’s an easy skill to learn - Richard Wiseman (Telegraph)
http://www.telegraph.co.uk/technology/3304496/Be-lucky---its-an-easy-skill-to-learn.html
99. giving back
•local - Habitat for the Humanity, local business associations
and gatherings, volunteering, organizing fundraisers for local
charities
•worldwide - start a movement. Take something you are
passionate about and focus as much time and energy on
putting it out there...gather other people who share your
passion
•to your industry - what have you learned that you can help
others learn from? how can you share with your competitors
to help your customers?
103. by building those relationships (networked), really
listening (nice), delighting customers (notable),
embracing the chaos (networked) and giving back
to the community (nice, networked & notable) -
you gain incredible Whuffie...
104. social media & technology is a powerful conduit for
you to achieve this, but it is your human skills that
will win the Whuffie.
108. thanks! these people gave me LOADS of ideas...
• Ginger Wilcox - @gingerw
• Bill Lublin - @billlublin
• John Reinhardt - @johnreinhardt
• ...and all the tweeters who responded to my question!
• most of those gorgeous photos are from istockphoto.com/fotolia.com unless
indicated on the photo as a link to a Flickr creative commons shot
• screenshots were snapped on Skitch (plasq.com)
• please do not re-post the photos as it will be a violation of their copyright/left.
however, have at the screenshots where you will!
photos/screenshots
