1. Makin’ Whuffie
5 keys for maxing social capital and winning
with online communities
by
tara ‘missrogue’ hunt

2. wtf

3. is

4. whuffie?

5. http://www.flickr.com/photos/eschipul/437288525/

6. boingboing

7. cory

8. is crazy

9. about

10. http://www.flickr.com/photos/stuckincustoms/459418289/

11. he wrote

12. sci-fi story

13. his characters

14. actually live in

15. http://www.flickr.com/photos/stuckincustoms/459418289/

16. Down and Out in the Magic
Kingdon

17. instead of

18. money

19. thing he calls

20. whuffie

21. =

22. social capital

23. =

24. reputation

25. connections
(both strong and weak)

26. influence

27. access to resources/access
to more connections

28. favors added up (reciprocity)

29. public accomplishments

30. levels of trust

31. etc.

32. in cory’s future

33. when you

34. http://www.flickr.com/photos/notic/86343146/

35. whuffie

36. score

37. high score

38. =

39. good reputation

40. trust them

41. listen to their advice

42. it also buys you stuff

43. http://www.flickr.com/photos/brraveheart/2072543750/

46. but this should sound

47. familiar

48. this ain’t the future

49. & it ain’t science fiction

50. it’s real

51. right now

52. how

53. relate

54. online communities

56. 2,000+ Facebook Friends

57. 8,200 + twitter followers

58. 1,150

59. I have strong or weak
connections to

60. I’m not telling you this to show
off

61. i’m not that unique

62. “there are three kinds of lies: lies,
damned lies, and statistics”
Mark Twain

65. !=

66. buy

67. whuffie

68. you see

69. whuffie

70. !=

71. currency

72. online communities

73. to make

75. connections
+ time
= trust
= the basis of whuffie

76. credibility matters

77. if you are known to take $$ to
talk about a product

78. you lose credibility

79. without whuffie

80. you lose

82. will be seen as

85. if you want to become an

86. influencer

87. [someone who is whuffie rich]

89. credibility

90. it’s really as simple as that

91. but there is a catch

93. didn’t happen overnight

94. it required a different
perspective

95. a lot of time and attention

96. involves

97. 5 key components to raising
your whuffie

98.