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How to Make a Gabillion
     Dollars With
 Community Marketing
                ...or something to that
                         effect




                                           by
                       tara ‘missrogue’ hunt
                               citizen agency
Making a Gabillion Dollars With Community Marketing...or something like that
#1.
duh.
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
another way to make a gabillion
     dollars online is to...
Making a Gabillion Dollars With Community Marketing...or something like that
right place.
right time.
Making a Gabillion Dollars With Community Marketing...or something like that
dumb luck.
they didn’t have a clue.
it was a little side project to
       impress a girl.
she hired her cousin who was
 a college drop-out to do the
          marketing.
the little bastards got lucky.
it’s all TechCrunch’s fault
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
we build communities.
Making a Gabillion Dollars With Community Marketing...or something like that
a bunch.
customers have a whole lot of
          choice
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
do you wanna know why?
they don’t care what you have
 to say, sell or even give away
Making a Gabillion Dollars With Community Marketing...or something like that
the majority of the buying
decisions we make is through
       word of mouth
Making a Gabillion Dollars With Community Marketing...or something like that
i’m not that unique
“there are three kinds of lies: lies,
damned lies, and statistics”
Mark Twain
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
SOCIAL CAPITAL
does not act the same way as
          currency.
Making a Gabillion Dollars With Community Marketing...or something like that
Connections

         + Time


          = Trust


= The basis of SOCIAL CAPITAL
credibility matters
without SOCIAL CAPITAL
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
influencer
[someone with heaps and
  heaps of social capital]
Making a Gabillion Dollars With Community Marketing...or something like that
it’s really as simple as that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
trust
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
5 sure-fire steps to transform
      yourself from a...
Making a Gabillion Dollars With Community Marketing...or something like that
into a
Making a Gabillion Dollars With Community Marketing...or something like that
[and maybe even an influencer]
loyalty
word of mouth
Making a Gabillion Dollars With Community Marketing...or something like that
5 sure-fire steps to transform
      yourself from a...
Making a Gabillion Dollars With Community Marketing...or something like that
into a
Making a Gabillion Dollars With Community Marketing...or something like that
#1.
turn that bullhorn inwards
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
impersonal
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
INreach
Making a Gabillion Dollars With Community Marketing...or something like that
#2.
 become part of the
community you serve
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
who is it that you serve?
Making a Gabillion Dollars With Community Marketing...or something like that
what problem are you solving?
for whom?
Making a Gabillion Dollars With Community Marketing...or something like that
join them!
Making a Gabillion Dollars With Community Marketing...or something like that
why would they give a damn?
Making a Gabillion Dollars With Community Marketing...or something like that
differentiate now
Making a Gabillion Dollars With Community Marketing...or something like that
some people may even give a
          damn.
give a damn yourself
customer satisfaction is your
    best marketing tool
#3.
create amazing experiences
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
design for maximum
     happiness
Making a Gabillion Dollars With Community Marketing...or something like that
ma.gnolia’s
#4.
embrace the chaos
what about blueprints?
Making a Gabillion Dollars With Community Marketing...or something like that
foundation
Making a Gabillion Dollars With Community Marketing...or something like that
1. Stop moving and look around you until you see
   everything clearly.

2. Transfer the knowledge.

3. Every time you feel anxiety, acknowledge it.

4. Define your own measure of success.

5. Get outside of your personal circle.

6. Realize that everything is out of your control
   anyway.

7. Have patience.
Making a Gabillion Dollars With Community Marketing...or something like that
the last sure-fire step
Making a Gabillion Dollars With Community Marketing...or something like that
whuffie?
SOCIAL CAPITAL
I don’t think that “fictional”
   future is too far off...
Making a Gabillion Dollars With Community Marketing...or something like that
trust.
Making a Gabillion Dollars With Community Marketing...or something like that
the gift economy
the more you give away, the
more Social Capital you gain
Social Capital is only valuable
       as it circulates
Making a Gabillion Dollars With Community Marketing...or something like that
what can you give away that
  won’t leave you broke?
#5.
find your higher purpose.
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
you just have to find a way to
 give back to the community
the more you give, the more
     that comes back
“nerd values”
“doing well by doing good”
“We don't think of ourselves as do-gooders or altruists.
 It's just that somehow we're trying our best to be run
with some sense of moral compass even in a business
               environment that is growing.”

          Craig Newmark, founder, Craigslist (SFGate 2004]
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
what can you give away that
  won’t leave you broke?
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
co-opetition
Making a Gabillion Dollars With Community Marketing...or something like that
www.avantgame.com/projects.htm
Making a Gabillion Dollars With Community Marketing...or something like that
• democratize tools
• open up
• build bridges
• spread love
• value something bigger
social capital
   [aka whuffie]
5 sure-fire steps to transform
      yourself from a...
Making a Gabillion Dollars With Community Marketing...or something like that
into a
Making a Gabillion Dollars With Community Marketing...or something like that
1. Turn that bullhorn inwards

2. Become part of the community you serve

3. Create amazing experiences for your
   customers

4. Embrace the chaos

5. Find your higher purpose
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
Making a Gabillion Dollars With Community Marketing...or something like that
p.s. the competition is fierce there, too. ;)
licensing:




http://www.slideshare.net/missrogue
about those rockin’ images:
•    Many are from iStockphoto.com (totally cool site) except for:

    •   kid superhero: http://www.flickr.com/photos/wiseacre/153532248/

    •   laughing girls: http://www.flickr.com/photos/60852569@N00/242746787/

    •   kissing couple: http://www.flickr.com/photos/teointarifa/490408075/

    •   joyous woman: http://www.flickr.com/photos/lugolounge/6780004/

    •   purple cow: http://www.flickr.com/photos/foxicat/13446472/

    •   listen graffiti: http://www.flickr.com/photos/striatic/133146861/

    •   conehead puppy: http://www.flickr.com/photos/klapow/39693385/

    •   holocaust wall: http://www.flickr.com/photos/b-tal/179390300/

    •   barcampblock shot: http://flickr.com/photos/daveandsima/1166482591/

    •   nerd finger: http://flickr.com/photos/bayat/7491311/

    •   snowflakes: http://www.flickr.com/photos/tin-g/90143310/

    •   a screenshot of my friendwheel: http://apps.facebook.com/friendwheel

    •   and the logos & screengrabs I stole from all of the respective sites...
some references
•   Craig Newmark Quote: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/
    2004/08/15/NEWMARK.TMP

•   Avant Game: http://www.avantgame.com

•   Cruel 2 B Kind: http://www.cruelgame.com

•   Microformats: http://www.microformats.org

•   OpenID: http://www.openid.net

•   Creative Commons: http://www.creativecommons.org

•   BarCamp: http://barcamp.org

•   Coworking: http://coworking.info

•   Ma.gnolia: http://ma.gnolia.com

•   API (Application Programming Interface): http://en.wikipedia.org/wiki/API

•   Friend Wheel: http://apps.facebook.com/friendwheel

•   Great internet stats: http://pewinternet.org

•   Whuffie: http://en.wikipedia.org/wiki/Whuffie

•   Porn addiction recovery: http://www.no-porn.com/
Tara Hunt

tara@citizenagency.com
    415.694.1951
  skype: tarahunt747


www.citizenagency.com
www.horsepigcow.com

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