“... far from having “crashed”,
the web was more important than ever, with exciting new applications and sites popping up with surprising regularity ... Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0” might make sense?” Tim O’Reilly on the birth of Web 2.0
core tenets of web 2.0
1. the web as a platform 6. some rights reserved 2. the long tail 7. the perpetual beta 3. data is the next intel 8. cooperate, don’t control inside 9. software above the level 4. users add value of a single device 5. network effects by default
core tenets of government 2.0
1. the government is my springboard 2. the long, diverse tail of citizens 3. data is...tricky 4. going to the edges for feedback 5. the citizen community: it’s about relationships 6. some rights reserved 7. evolution is an ongoing process 8. trust is the truest way to empowerment 9. government on-the-go
the government is an enabler
between: • individual citizens • a citizen and a service provider • a researcher and information • a citizen and a public servant • a citizen and her information • a citizen and her experience with the gov’t • etc.
the best platforms are: 1.
modular & extensible (i.e. Firefox, Wordpress] 2. add a secure layer [i.e. Paypal, Verisign] 3. leverage the network to create promotional opportunities for users [i.e. eBay, Craigslist, Trademe] 4. create interoperability & accessibility [i.e. HTML, Microformats] 5. enable symbiotic relationships [i.e. P2P networks] more...
the best platforms are: 6.
have multiple data on/offramps [i.e. Flickr, Twitter] 7. use the data to enhance user experience [i.e. Amazon, last.fm] 8. spawn or boost new industries [i.e. Blogger & YouTube] 9. do one thing extremely well and invisibly [i.e. Google]
homework • how can your
organization be a platform? • how can you enable/ignite industries to be built? • are you enabling or controlling?
the forces of the long
tail 1. democratize the tools of production 2. democratize the means of distribution 3. connect supply and demand Chris Anderson [the Long Tail]
the forces of the long
tail force business example Digital videocameras, democratize long tail toolmakers, desktop music and video no editing software, blogging production producers tools democratize long tail aggregators ok Amazon, eBay, iTunes, etc distribution Google, Technorati, connect supply & long tail ﬁlters best Rhapsody, recommendations, demand etc.
how to go to the
edges 101 1. bring anecdotes and feedback from customer service to everyone’s attention 2. fill your RSS readers with blogs you find by a NZ citizen & listen to what they are thinking about 3. start collecting attention data 4. involve the public (not focus groups) in planning: be open, transparent and ask for feedback 5. learn how to respond to feedback productively
where gov’t services fits in
We need to change the way we approach service, viewing the public not as a recipient, but as more of a partner. And government services are the platform that enables more of these projects to grow and be born in a country as forward thinking as New Zealand.
Burden Estimate Statement “The estimated
average burden associated with this collection of information is 15 minutes per respondent or recordkeeper, depending on individual circumstances. Comments concerning the accuracy of this burden estimate and suggestions for reducing this burden should be directed to the Financial Management Service, Facilities Management Division, Property and Supply Branch, Room B-101, 3700 East West Highway, Hyattsville, MD 20782 and the Office of Management and Budget, Paperwork Reduction Project (1510-0056), Washington, DC 20503.”
on trust “Virtually every commercial
transaction has within itself an element of trust, certainly any transaction conducted over a period of time. It can be plausibly argued that much of the economic backwardness in the world can be explained by the lack of mutual confidence.” - K. Arrow (1972) -
about those rockin’ images: •
Most are from iStockphoto.com (totally cool site) • except for: • me [on Flickr.com/photos/missrogue) p.3 • video of “The Day of the Longtail” by Peter Hirshberg p.17 • screenshot of NZ History online by Skitch (Plasq) p. 21 • image of “All Your Data Are Belong to Us” from ? p.23 • video of “What is BarCamp?” by Ryanne Hodsen p.32 • toronto transit camp buttons by Tom Purves on Flickr p.34 • toronto transit camp video from CityTV.ca p. 35 • images icanhascheezburger.com p.41-45