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how to go to the edges 101
1. bring anecdotes and feedback from customer
service to everyone’s attention
2. fill your RSS readers with blogs you find by a NZ
citizen & listen to what they are thinking about
3. start collecting attention data
4. involve the public (not focus groups) in planning:
be open, transparent and ask for feedback
5. learn how to respond to feedback productively

Published in: Technology, Business