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Boxing Campaign
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Editor's Notes
- Basically we are going to look at how important public opinion is, how to influence the opinion of our key publics within the sector and the different forms of persuasion.
- Who is the majority and how are they influenced? Who is the majority that are going to be effected from the outright ban and who are the dominant opinion leaders within this campaign.
- ADD PICTURES OF NEWSPAPER, HOP, BMA, BOXING- EXPLAIN USING STAKE HOLDER MAP
- Self judgement theory-----provide an alternative I.e tai chi? Not macho enough? Use self judgement theory to help understand this.
- Subjective judgements such as ego, fear of rejection, peer pressure, comparison
- WHAT ISSUES CAN BE FOUND LINKING US TO EACH STAKEHOLDER MENTAL HEALTH ISSUES, FUNDING FROM GOVERNMENT, SAFER SPORT
- -http://menshealth.about.com/od/fitness/a/boxing.htm?once=true&
- -http://menshealth.about.com/od/fitness/a/boxing.htm?once=true& FINISH REFERENCING PLEASE SCOTT
- BMA, Governmental - Tessa Jewell - olmpyics, secretary of
- This theory is applied to our active publics who have high involvement in issues. ELM is a model showing gradual persuasion from one end of the scale to another. These tactics also need to be used in order to maintain publics on our side. DIAGRAM OF SCALE
- The media will play abig part o this including advertising in publications which our target audience reads in order to spark issues, get them thinking The media “cannot tell you what to think, only what to think about” (McCombs and Shaw, 1972);
- See TED video on face book
- Why didn’t it work efore
- (A diagram on symmetry as two way practices can’t do a screen grab on my computer) 1 pure asymmetry model communication used to dominate public, accept dominant coalition’s position 2 pure cooperation model communication used to convince dominant coalation to cave in to public’s position 3 two way model communication used to move public, dominant coalition or both to acceptable win- win zone The seven tactics contending (I win you lose), collaborating (win win), compromising (50 50 split), avoiding (lose lose), accomodating ( lose win), unconditionally constructive (strategic reconciliation), win win or no deal (where either both win or no deal struck)
- At this stage…just with funding and banning boxing in schools
- Needs to be completed! Aimee and scott, violence slide