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Project considerations etp

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Project considerations etp

  1. 1. Ed Tech Productions Project Development ConsiderationsWhen starting a project, Ed Tech Productions’ instructional designers conduct clientconsultations that guide clients through a series of decisions that will determine the solutionsfor their project needs.Areas of consideration include:Big Ideas• What is the goal of this project?• What are the ideal topics and content I want to cover if budget and timeline are not an issue? What are the essential topics and content I must cover within my budget and timeline?• What other requirements might shape my project? Are there user needs, grant requirements, or content guidelines that might affect the project?• Who will be the project point person? Who has the time and “big picture” understanding to review content and provide sign offs in a timely fashion?Details:• What will the content be? What is already written and/or available for adaptation? What still needs to be created? Who will write the first drafts of content, scripts, etc.?• What kind of online resources or connections will the project require? Lesson plans, Web links, standards connections, etc – who will find or create these?Learning Management System (a framework for delivering, authoring, and/or trackingusers of online courses and training):• What needs to be tracked? What kind of user information do I need?• What kind of community functions do we want to include? Who will be responsible for maintaining and monitoring those functions?Continued on next page Confidential Page 1
  2. 2. Web/Graphics:• What logos do we have to include in the project?• What kind of look and feel do I want the project to have?• What level of technical sophistication do my users have?Video:• What are the goals for video? What MUST be depicted in video?• Who will be cast in the video?Legal:• Do I have copyright permission to include the content I want to use? If not, how can copyright permission be obtained?• Who will own the project after it is completed?Delivery and Implementation:• How will users best access the information – online or via DVD/CD?• Will the program be password protected? If so, who will handle the administration of user accounts?• If I am selling the program, have I considered a price? Marketing strategy?• Do I need a “demo” of the product to assist with sales? Do I need any other marketing materials?Support and Maintenance:• Will I provide ongoing customer and technical support for my users?• Have I budgeted for maintenance of the program (update of Web links, hosting, purchase of domain name)?Community (please see “Community Considerations” section for more information)• Is there current content that will need to be uploaded?• Will content remain on site indefinitely?• Who will moderate submitted content?• Will users be emailed when new content is posted? Automatic/optional?• What kind of user information will be collected?• Will the users register themselves, or does a moderator have to appoint them access?• Will the visits be tracked?• What kind of administrative features do you expect the moderators to have? (edit content, create users, delete)• How often will the content be updated?• How many people will be updating the content? Confidential Page 2
  3. 3. Community ConsiderationsOnline communities and other communication tools facilitate collaboration and virtualmeetings. These tools can bring large groups of people together, in real time orasynchronously. More important that the technology used, the success of these tools isdependent on the people using the community, so it is important to keep users in mind whendesigning or selecting virtual communication and networking tools.Areas of consideration include:Threaded Discussion (An online conversation where one user begins a discussion byposting to a discussion board. Responses to the discussion are displayed below the originalposting in the order they are received.) • What is the size of the community who will use the discussion? Is it large enough to provide users with the feedback needed? • Will the community be monitored? If so, by whom? • Why will people contribute? How will users learn about the community? • Will all discussions be public?Chat (a text-based online conversation open to multiple participants that happens in realtime) • Who will conduct the chat? • How will users know about the chat? • What will motivate users to participate in the chat? • How many users are anticipated? • Will there be a moderator?Video Conference (Similar to a telephone conference call with incorporated video.) • How many users will participate in the conference? • How will users gain access to the technology for the conference? • What needs to be visible via video? Faces? Materials? • Who will provide technical support at each site?Continued on next page Confidential Page 3
  4. 4. Webcast (Short for web broadcast. Webcasts are like an internet radio/TV show whereusers can go to a specific web address to view a pre-recorder or live event. Newer webcastsincorporate a “back channel” text based chat so that online viewers can interact with eachother and with the presenters.) • What content and materials need to be available for the Webcast? • Will users interact with presenters via chat or Q and A? • Will the Webcast be archived for asynchronous viewing? • How will the users know about the Webcast?File and Document Sharing (File sharing – File sharing is a means to distribute files to specificpeople or groups. A file is stored on a server or personal computer and can be accessed by multiplepeople. A benefit to file sharing is that read and write permissions can selectively be applied tousers. Document sharing is similar to file sharing but with the additional functionality of allowingmultiple authors to edit a document without creating a new version.) • Why and how will people contribute? • How will versions be monitored and controlled?Wiki (Internet based document that can be edited using a web browser. Some are passwordprotected, others are not. Depending on the type of wiki, some knowledge of html or othermarkup language may be necessary.) • Who will collaborate? • Who will monitor or facilitate the collaboration?Blog (Short for Web Log. Originally intended to serve as an online journal, blogs have beenused to serve multiple purposes. Blogs display information chronologically and have anassociated RSS feed.) • Who will author the blog? • How often will there be postings? • What kind of things will be posted? Photos? Videos? • How will users navigate site? • Why will users want to read the blog? • How will users learn about the blog?Continued on next page Confidential Page 4
  5. 5. e-Newsletters (Electronic version of a paper based newsletter. Usually distributed via email.) • Who will author the newsletter? • How often will the newsletter be published? • Will the newsletter be archived anywhere for users? • How will users subscribe to the newsletter?Podcasts (A set of syndicated (multiple episodes) downloadable media files with an associatedRSS feed. Podcasts are often just audio, but occasionally use video or still images. Some considerpodcasting to be a new type of radio show.) • Why does the content need to be presented via audio? • Who will provide content for the podcasts? • How often will new “episodes” be released? • What will motivate users to subscribe? Confidential Page 5
  6. 6. Production ProcessAll Ed Tech Productions projects move through a similar process of production. Uponbeginning the project, you will be assigned a project manager, who will assist youwith compilation and organization of content and serve as a liaison for the entireproject. Ed Tech Productions project managers are also credentialed teachers andexperienced instructional designers who work to learn your content and internalize itso that we can provide the best instructional design, customized to the needs of yourproject. Upon acceptance of this proposal, we will conduct in-depth clientconsultations during which your project manager and other instructional designerswill work with you to understand and define the goals of the project. During theseconsultations, we will work together to: • Discuss the possibilities for the project, including design, content, processes, options, audience, costs, and feasibility • Begin analysis regarding the technical needs and specifications of the projectIf necessary, the consultation is followed by a feasibility study in order to explorebest functionalities and technologies for the project.Drafting: Next, the project components undergo a drafting process. Drafting involvescreation of a blueprint, which details all of the components and how they interactwith each other. Blueprints might include layout of format (video, Web pages,resources, interactivities), possible Web page content, Web and video interaction,and other overviews. The completed, approved blueprint marks the beginning of thepre-production phase of the project.Continued on next page Confidential Page 6
  7. 7. Pre-productionVideoDuring this phase, the team works with clients to focus content more specifically forthe project’s modules. This phase includes the following: • Pre-interviews with cast • Location scouting • Concept developmentAlthough the ideal situation is to determine the cast, content, and locations early inthe life of the project, often projects require overlapping cycles of pre-production,production, and post-production of video in order to accommodate cast schedulesand content development.In planning video, instructional designers work with you, our video team, and anycontent experts or cast members to create working scripts for the program. Thesescripts include narration, audio direction, and visuals for the video. Creation of thescripts often include a pre-shoot visit to classrooms, trainings, or other venues asappropriate, so that we can be sure that we understand the content and candetermine the best way to utilize a full video crew in the most time and budgetefficient manner possible. Shooting video for online delivery is somewhat differentfrom shooting video for videotape or television delivery; our instructional designersand video teams will guide you to the best uses of video for your project.Additional tasks handled during pre-production include facility planning (cameraplacement, lighting, reorganizing furniture, etc.), student release forms, andadministrative permissions. Our team handles all these details for conducting videoshoots smoothly in classrooms, training locations, and other educational settings.Continued on next page Confidential Page 7
  8. 8. Web Preparation and Content DevelopmentDuring pre-production, we will also conceptualize the graphical user interface(GUI), or basic template, for the project. You’ll be asked for feedback on look andfeel, navigation, and other general design items at this point of production.Your project manager will further determine content development needs for theproject, using the project blueprint as a guide. Materials often need to be rewritten orrecreated to be more Web-friendly or appropriate for dissemination via an onlineproduct. You may be asked to provide content for specific Web pages or resources.Our designers frequently assist clients by creating first drafts of items that clientsthen change or approve. As early as possible, we also begin the process of obtainingcopyright clearances for any materials that require permissions for use within theproject.ProductionVideoDuring this stage, location and studio shooting are completed, audio, narration, andvoiceover tracks are recorded and laid down, and final interviews are conducted. Inorder to present high-quality video online, whenever possible, we prefer to set asidetime specifically for a shoot. This allows us to use multiple takes to get reaction shotsand to shoot for the final project out of sequence if necessary, in order to conservetime and cover more material. However, if necessary, we can shoot raw footage ofevents as they happen; please be aware that this approach can add time to a projectbecause the client will need to go through all the footage, from all cameras, in orderto select footage to be used.WebThe production stage for Web content can be quite lengthy. Production includesfurther drafting and revision of Web page content, creation of interactive features, artContinued on next page Confidential Page 8
  9. 9. design, linking to research and resources, Web design, and connections to video.During video production, initial art and Web design processes begin. Web contentdesign continues throughout and beyond the production and post-production stagesfor video.Post-productionVideoDuring post-production, editors, directors, and producers select video and audio fromwhat was shot during the production process. Video post-production includes thefollowing:• Logging of video tapes• Digitizing video (converting video to digital format for editing purposes)• Video compression (a time-consuming process) – Video is prepared for CD- ROM, DVD, or streaming• Editing of audio and video pieces• Audio post-production• Music directionWebDuring the post-production process, the project is moved to the server andmanagement issues are resolved. Web content also goes through Quality Assurance(QA), which includes final copyediting and proofing of all text, checking links, timing,and functioning of all components.It is our standard practice to identify SDCOE and Ed Tech Productions on all pagesof the site as publisher of the site.QA for the entire project is conducted before publishing.Continued on next page Confidential Page 9
  10. 10. PublishingThe project is put online for the client’s audience. If necessary, CD-ROMs are distributedand user passwords are created. The team also works with clients to determine nextsteps for product delivery, hosting, training, online community, and follow-up. Once theproject is online, Ed Tech Productions will assist you as necessary with administrationand technical issues. There may be additional fees for ongoing support.Throughout the development process, your Ed Tech Productions project manager isavailable to address questions and needs that arise. The project manager will alsocommunicate with the client point person to keep the project moving, to ensuredeadlines are met, and to provide updates on progress throughout the life of the project. Confidential Page 10
  11. 11. Ed Tech Productions TeamThe Ed Tech Productions Team, part of the Learning Resources and EducationalTechnology division of the San Diego County Office of Education (SDCOE), is composed ofexperienced educators who design, produce, and deliver outstanding e-learning solutionsthat reflect a thorough understanding of curriculum and instruction.The production team offers a unique combination of advantages because it is part of alarger team of experts at SDCOE:• Experience in instructional design, teaching K-university, curriculum development, Web research and design, administrative support, training, and product delivery• Expertise in professional development and training• Veteran network and video production staff• State-of-the-art technology center and television production and broadcasting studios• K-12 curriculum experts in all subject areas• Knowledge about effective e-learning models and multimedia delivery• A significant record of successful collaboration with businesses, federal education agencies, CDE, universities, county offices, districts, and schools Confidential Page 11
  12. 12. The ADDIE ModelThere are more than 100 different ISD models, but almost all are based on the generic "ADDIE" model, whichstands for Analysis, Design, Development, Implementation, and Evaluation, as illustrated in the figure below.Each step has an outcome that feeds the subsequent step. Analysis --> Design --> Development --> Implementation --> EvaluationDuring analysis, the designer develops a clear understanding of the "gaps" between the desired outcomes orbehaviors, and the audiences existing knowledge and skills. The design phase documents specific learningobjectives, assessment instruments, exercises, and content. The actual creation of learning materials iscompleted in the development phase. During implementation, these materials are delivered or distributed to thestudent group. After delivery, the effectiveness of the training materials is evaluated. Confidential Page 12

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