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Le sentier touristique de la Vallée du Rhin

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Claudia Schwarz, Responsable touristique du Rhin Romantique, vallée de la Loreley

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Le sentier touristique de la Vallée du Rhin

  1. 1. Rheinsteig ® -Büro, 2010 Rheinsteig ® Randonnée de haut niveau 27. mai 2011, Tours Claudia Schwarz Romantischer Rhein Tourismus GmbH
  2. 2. <ul><li>La vallée du Rhin est un paysage fluvial extraordinaire et depuis plus de 200 ans une destination touristique très connue. </li></ul>Rheinsteig ® -Büro, 2010
  3. 3. <ul><li>L‘image de la vallée du Rhin: </li></ul><ul><li>Tourisme de masse </li></ul><ul><li>mauvaise qualité </li></ul><ul><li>offre démodée </li></ul>Rheinsteig ® -Büro, 2010
  4. 4. <ul><li>En 2002: </li></ul><ul><li>L‘UNESCO inscrit la vallée du Rhin de Coblence jusqu‘à Bingen sur la liste du patrimoine mondial. </li></ul>Rheinsteig ® -Büro, 2010
  5. 5. Rheinsteig ® -Büro, 2010 © Dominik Ketz
  6. 6. <ul><li>Changement de la stratégie touristique: </li></ul><ul><li>Positionnement comme site de nature et culture </li></ul><ul><li>Nouvelle clientèle touristique </li></ul>Rheinsteig ® -Büro, 2010
  7. 7. <ul><li>Les randonneurs ! </li></ul>Rheinsteig ® -Büro, 2010 © Dominik Ketz
  8. 8. Suite du projet <ul><li>Nov. 2002: </li></ul><ul><li>Analyse et étude du marché </li></ul><ul><li>Août 2003: </li></ul><ul><li>Fondation de l‘organisation du projet </li></ul><ul><li>Nov. 2004: balisage </li></ul><ul><li>Sept. 2005: ouverture </li></ul><ul><li>Août 2006: </li></ul><ul><li>Réception du certificat de qualité „Deutsches Wandersiegel“ </li></ul>Rheinsteig ® -Büro, 2010
  9. 9. Étude du marché – désirs des randonneurs <ul><li>Diversités des chemins </li></ul><ul><li>Points de vue extraordinaires </li></ul><ul><li>Nature </li></ul><ul><li>Detente </li></ul><ul><li>Repos - silence </li></ul><ul><li>Récréation en fôret </li></ul>Rheinsteig ® -Büro, 2010 © Dominik Ketz
  10. 10. Étude du marché – désirs des randonneurs <ul><li>Sûreté d‘orientation (des chemins bien fléchés) </li></ul><ul><li>produits régionaux </li></ul><ul><li>Logements agréables </li></ul>Rheinsteig ® -Büro, 2010
  11. 11. Étude du marché – désirs des randonneurs <ul><li>Sites culturels </li></ul>Rheinsteig ® -Büro, 2010 © Klaus-Peter Kappest
  12. 12. Critères de qualité <ul><li>Critères de qualité des chemins: </li></ul><ul><li>35 % de chemin en terre battue au minimum (RS 45 %) </li></ul><ul><li>15 % d‘asphalte au maximum (RS 14,7 %) </li></ul><ul><li>5 % au maximum dans villes et villages </li></ul><ul><li>10 % maximum le long des routes avec trafic </li></ul><ul><li>beaucoup de sentiers </li></ul><ul><li>Événements: Passages d‘escalade, points de vue </li></ul><ul><li>Cheminement varié </li></ul><ul><li>Itinéraires: </li></ul><ul><li>Chemin balisé </li></ul><ul><li>Poteau indicateur avec distance en km </li></ul><ul><li>Portail au départ et arrivée </li></ul>Rheinsteig ® -Büro, 2010
  13. 13. Le projet Rheinsteig ® <ul><li>Les partenaires : </li></ul><ul><li>3 pays fédéraux </li></ul><ul><li>5 arrondissements ruraux </li></ul><ul><li>25 municipalités </li></ul><ul><li>Un seul bureau d‘organisation du projet réuni les differents partenaires </li></ul><ul><li>Réalisation correspondant aux </li></ul><ul><li>critères de qualité des organisations </li></ul><ul><li>nationales des cheminements </li></ul>Rheinsteig ® -Büro, 2010
  14. 14. Rheinsteig ® -Randonnée de haut niveau <ul><li>Point de départ: Bonn (ancienne capitale de la RFA) </li></ul><ul><li>Point final: Wiesbaden, capitale du pays féderal de Hesse </li></ul><ul><li>De nombreux points d‘intérêt </li></ul><ul><li>Itinéraire de 320 km sur la rive droite, itinéraire de liaison de 280 km </li></ul>Rheinsteig ® -Büro, 2010
  15. 15. Deux certificats de qualité Rheinsteig ® -Büro, 2010 <ul><li>Qualitätsweg Wanderbares Deutschland </li></ul><ul><li>Deutscher Wanderverband e.V. </li></ul><ul><li>actuellement 46 chemins </li></ul><ul><li>Échantillon pris au hasard </li></ul><ul><li>Deutsches Wandersiegel => Premiumweg </li></ul><ul><li>Deutsches Wanderinstitut e.V. </li></ul><ul><li>actuellement 7chemins (3 chemins plus de 100 km) </li></ul><ul><li>Célébration complète </li></ul><ul><li>Rheinsteig – a recu „ Deutsches Wandersiegel“ </li></ul>
  16. 16. Itinéraire balisé Rheinsteig ® -Büro, 2010 Marques de couleur Patch Panneaux
  17. 17. <ul><li>environ 450 positions </li></ul><ul><li>environ 1000 panneaux </li></ul><ul><li>Pointe bleu pour </li></ul><ul><ul><li>l‘itinéraire principal </li></ul></ul><ul><li>Pointe jaune pour </li></ul><ul><ul><li>les itinéraires de liaison </li></ul></ul>Rheinsteig ® -Büro, 2010 Itinéraire ballisé
  18. 18. Gestion durable <ul><li>L‘entretien de la qualité est la consigne la plus importante de tous les partenaires! </li></ul>Rheinsteig ® -Büro, 2010
  19. 19. Parrains du sentier <ul><li>Les 20 parrains du sentier: </li></ul><ul><ul><li>aiment le cheminement </li></ul></ul><ul><ul><li>travaillent avec engagement et enthousiasme </li></ul></ul><ul><ul><li>se sentent responsables de „leur“ passage du Rheinsteig </li></ul></ul><ul><ul><li>ont des compétences artisanales </li></ul></ul>Rheinsteig ® -Büro, 2010
  20. 20. Responsabilités des parrains du sentier <ul><li>inspection au printemps et à l‘automne </li></ul><ul><li>révision des balisages </li></ul><ul><li>dégager les panneaux </li></ul><ul><li>vérification des panneaux </li></ul><ul><li>procès verbal de l‘inspection </li></ul><ul><li>enlever des publicités illicites </li></ul><ul><li>enlever des ordures </li></ul><ul><li>renseigner les randonneurs </li></ul>Rheinsteig ® -Büro, 2010
  21. 21. Dépliants <ul><li>Infos génerales, carte 5,- € (facultatif) </li></ul><ul><li>Liste d‘hôtes - gratuit </li></ul>Rheinsteig ® -Büro, 2010
  22. 22. Internet Rheinsteig ® -Büro, 2010 www.rheinsteig.de Hôtels et hébergements arrangements
  23. 23. Magasin (livres et cartes) <ul><li>Rheinsteig-Wanderführer: </li></ul><ul><ul><li>Serie IdeeMedia-Verlag </li></ul></ul><ul><ul><li>Floh-Verlag </li></ul></ul><ul><ul><li>Kompass-Verlag </li></ul></ul><ul><ul><li>Bruckmann-Verlag </li></ul></ul><ul><ul><li>W&A-Verlag </li></ul></ul><ul><ul><li>Dumont-Verlag </li></ul></ul><ul><ul><li>Esterbauer-Verlag (Österreich) </li></ul></ul><ul><ul><li>Rother Bergverlag </li></ul></ul><ul><ul><li>Conrad-Stein-Verlag </li></ul></ul><ul><ul><li>2 wasserfeste Leporello-Karten 1:25.000, PublicPress Verlag </li></ul></ul>Rheinsteig ® -Büro, 2010
  24. 24. Shop - Merchandising <ul><li>Rheinsteig- produits dérivés </li></ul>Rheinsteig ® -Büro, 2010
  25. 25. Hôte Randonneur <ul><li>Certificat de qualité </li></ul><ul><li>Service special; p.ex. </li></ul><ul><ul><li>ouverture permanente </li></ul></ul><ul><ul><li>service transport, service de bagages </li></ul></ul><ul><ul><li>connaissance des sentiers </li></ul></ul><ul><ul><li>accessoires de randonnée, livres et cartes </li></ul></ul><ul><ul><li>infos de météo </li></ul></ul><ul><ul><li>repas et boissons régionaux </li></ul></ul>Rheinsteig ® -Büro, 2010
  26. 26. Financement du Rheinsteig ® <ul><ul><li>Support des pays féderaux: 2003-2005 </li></ul></ul><ul><ul><li>au total 600.000 € </li></ul></ul><ul><ul><li>Support des municipalités: </li></ul></ul><ul><ul><ul><li>2006: 100.000 € </li></ul></ul></ul><ul><ul><ul><li>depuis 2007 jusqu‘à ce jour: </li></ul></ul></ul><ul><ul><ul><li>80.000 € annuellement </li></ul></ul></ul><ul><ul><li>Recettes commerciales (distribution, attribution des licences, parraineur et provisions) </li></ul></ul><ul><ul><ul><li>depuis 2006 jusqu‘à ce jour: </li></ul></ul></ul><ul><ul><ul><li>30.000/35.000.- € annuellement </li></ul></ul></ul>Rheinsteig ® -Büro, 2010
  27. 27. Ci et ca <ul><li>Ø 25.000 visiteurs mensuels www. rheinsteig.de </li></ul><ul><li>Ø 200 demandes de dépliants mensuelles </li></ul><ul><li>Ø 150.000 randonneurs anuellement </li></ul><ul><li>Allongement de la saison (aussi novembre et mars) </li></ul><ul><li>Accroissement chez les hôtes jusqu‘à 30 % </li></ul><ul><li>65 hôtes certifiés </li></ul><ul><li>Plus de 1000 articles- (national/international) </li></ul>Rheinsteig ® -Büro, 2010
  28. 28. Conclusion <ul><li>Rheinsteig ® : </li></ul><ul><li>exemple exceptionnel de la valorisation écologique du patrimoine </li></ul><ul><li>qualité sérieuse et engagement collectif attirent une nouvelle clientèle touristique </li></ul><ul><li>novelle image touristique de la vallée du Rhin </li></ul>Rheinsteig ® -Büro, 2010
  29. 29. Rheinsteig ® -Büro, 2010 Rheinsteig ® -Büro, 2009
  30. 30. Merci beaucoup ! Rheinsteig ® -Büro, 2010 Rheinsteig ® -Büro c/o Romantischer Rhein Tourismus GmbH Loreley-Besucherzentrum 56346 St. Goarshausen [email_address] www.rheinsteig.de

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