Getting Started in Social Media


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General introduction into why businesses should use social media.

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Getting Started in Social Media

  1. 1. Social Media: Strategy Planning Mission Creative Vicki Dirksen
  2. 2. <ul><li>“ We don’t have a choice on whether we DO social media, the question is how well we DO it.” </li></ul><ul><li>-Erik Qualman </li></ul><ul><li>Social Media Revolution 2 </li></ul>
  3. 3. <ul><li>Why Social Media? </li></ul><ul><ul><li>Ask for, review, & respond to customer feedback </li></ul></ul><ul><ul><li>Promote services and generate future sales </li></ul></ul><ul><ul><li>Improve the reputation of your business </li></ul></ul><ul><ul><li>Get referrals and share experiences </li></ul></ul><ul><ul><li>Build your database & client good will </li></ul></ul>
  4. 4. <ul><li>Introduction—Social Media is… </li></ul><ul><li>Applications or platforms that encourage discussion, sharing and user generated content. </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Blogs/Micro Blogs </li></ul></ul><ul><ul><li>Community Platforms </li></ul></ul><ul><ul><li>Content Sharing </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul>
  5. 5. <ul><li>Introduction—Social Networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace, Ning, Hi5, Bebo, Friendster, Tagged </li></ul></ul>
  6. 6. <ul><li>Social Networks—Facebook </li></ul><ul><ul><li>Pages (Deemed best choice for brand interaction) </li></ul></ul><ul><ul><li>Accessible even if viewer is not a member of Facebook </li></ul></ul><ul><ul><li>Easy to use applications </li></ul></ul><ul><ul><li>Ability to create own apps </li></ul></ul><ul><ul><li>SEO (aka Search Engine Optimization) </li></ul></ul><ul><ul><li>Personal name and identification is not associated to the Page </li></ul></ul><ul><ul><li>Cannot send messages nor invite people to the page </li></ul></ul>
  7. 7. <ul><li>Introduction—Blogs </li></ul><ul><ul><li>Blogger, WordPress, Xanga, Tumblr, Weebly, TypePad </li></ul></ul><ul><ul><li>Can be a sub-page of main website </li></ul></ul><ul><ul><li>Opens communication bridge – tie to Twitter </li></ul></ul><ul><ul><li>Create constant stream of relevant information </li></ul></ul>
  8. 8. <ul><li>Examples </li></ul>
  9. 9. <ul><li>Introduction—Micro Blogging </li></ul><ul><ul><li>Jaiku, Yammer, Microsoft Vine, Twitter, Foursquare, Check In </li></ul></ul><ul><ul><li>Build business relationships </li></ul></ul><ul><ul><li>Network with past clientele </li></ul></ul><ul><ul><li>Drive traffic to company website/blog </li></ul></ul><ul><ul><li>Serve as a resource to target audience </li></ul></ul>
  10. 10. <ul><li>Introduction—Community Platforms </li></ul><ul><ul><li>Create a central place for people to talk about brand and products </li></ul></ul><ul><ul><li>Influences peer to peer interaction about product </li></ul></ul><ul><ul><li>Encourage conversation, thoughts, questions, surveys or a call to action </li></ul></ul><ul><ul><li>Lets users know thoughts and suggestions are being heard </li></ul></ul>
  11. 11. <ul><li>Introduction—Content Sharing </li></ul><ul><ul><li>YouTube, Flickr, Slideshare </li></ul></ul><ul><ul><li>Encourage sharing of experiences about products & services </li></ul></ul><ul><ul><li>Offers glimpse into the personality/culture of the business </li></ul></ul><ul><ul><li>Opportunity to share information not readily accessible </li></ul></ul>
  12. 12. <ul><li>YouTube </li></ul><ul><ul><li>Famous source of viral marketing </li></ul></ul><ul><ul><li>Easy to navigate and upload videos </li></ul></ul><ul><ul><li>Hosting videos for website/blog </li></ul></ul><ul><ul><li>Share content of interest to your clientele </li></ul></ul><ul><ul><li>SEO – 2 nd largest search engine </li></ul></ul>
  13. 13. <ul><li>Introduction—Social Bookmarking </li></ul><ul><ul><li>Stumbleupon, Delicious, Furl, Reddit, Digg, Google Buzz </li></ul></ul><ul><ul><li>People tag articles, websites, comments, videos, or other content that they find interesting to share with their network. </li></ul></ul><ul><ul><li>Often used as a resource for locating information they may use again. </li></ul></ul>
  14. 14. <ul><li>Social Media Marketing </li></ul><ul><ul><li>An engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. </li></ul></ul>
  15. 15. <ul><li>Answer these questions </li></ul><ul><ul><li>What are the needs of my business? </li></ul></ul><ul><ul><ul><li>Know your capabilities </li></ul></ul></ul><ul><ul><li>Whose attention am I trying to get? </li></ul></ul><ul><ul><ul><li>Identify your audiences </li></ul></ul></ul><ul><ul><li>Why would I use social media? </li></ul></ul><ul><ul><ul><li>Relationship Building, Image Improvement, Promotion, Build Clientele, Learn about your consumers </li></ul></ul></ul><ul><ul><li>When, Where, How? </li></ul></ul><ul><ul><ul><li>Develop a plan - Don’t dive in, think strategically </li></ul></ul></ul>
  16. 16. <ul><li>Interested in social media? </li></ul><ul><li>Not sure where to start? </li></ul><ul><ul><li>Mission Creative offers these services: </li></ul></ul><ul><ul><li>Plan development </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Monthly posting schedule </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Facebook/Twitter customization </li></ul></ul>