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Search Engine Optimization for Business


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Search Engine Optimization for Business

  1. 1. Intro to Search Engine Optimization With Ingrid Alvarez February 1, 2011
  2. 2. What is SEO?The Big Picture Robots are algorithm based programsRobots crawl, index and calculate theweb’s massive quantity of online content Search results depend on matching relevant content to your query, and on the content’s importance, popularity
  3. 3. How do I get higher search rankings? Set realistic strategy goals Identify your competitorsEstablish your network and team Cultivate your strengths
  4. 4. Establish akeyword-based brand How are you already known? Brand consistency is key Be original
  5. 5. When will I see the resultsImplement meta-data and attribute toyour multimedia content Put your keywords, descriptions, etc. into the source code of your website and/or utilize SEO pluginsMake sure all content has attributes Check or make your Robot.txt file
  6. 6. Why does accessibility matter?If you build it they will come. But can they use it? Make site navigation easy as pie Don’t make your visitors theorize on how to use your site Get familiar and use web design conventions already in place
  7. 7. Where are the resources for building my empire?Target the niche within your niche Identify - the value of your businessEstablish - your reputation offline as well Cultivate - your systems and strategies
  8. 8. Who are you? Your “image” says it all What is your avatar? Icon? Logo? Does it reflect you?Are you using easily recognizable onall platforms? Be transparent yet appropriate
  9. 9. Successful SEO Integrates: Targeted Marketing Strategies Clear and Consistent Branding Keyword-driven Titles, Tags, Descriptions Constantly Refreshed Content w/ Attributes Link-building or Affiliate Marketing Social Networking Activity Streams Geo-location Tagging Email Marketing E-Commerce
  10. 10. Contact Ingrid Alvarez Mobile: @ingridalvarez