Tools for the greatest return
on your social media investment
Social Media Survival Kit
Agenda
• Welcome! Brief Introductions
• Social Media Best Practices
o What's Right For Your Business
• 10 Tools For Improv...
Brief Introductions
Name Company
What brought you hereMission
Best Practices
• Focused Voice Of Your Business Mission
• Always Cross-Check Branding
• Brief, Succinct Updates (beware do...
ROI vs. ROR
• Benefit
• Cost
• Return
• Measurement
o $ Profit
o Retention
o Trust
Return On Investment Return On Relation...
Improve Your Impact
10 Tools
Maximize
• Traffic
• Leads
• Conversion
s
• Revenue
• Credibility
• Customer
service
1. Define your
social media
goals
Min...
2. Brand To Your Niche
Mobile
Desktop
Time of
Day
Language
Platforms
Frequency
Location
OPTIMIZED SOCIAL STRATEGY
3. Establish Your Social Map
Website +
or Blog
4. Ask For All Aboard
You + Your
Staff
Biggest
Supporters
Customers +
Contacts
5. Reward Engagement
I like you +
what you do
Personalized
replies, support,
special offers
Expanded word-
of-mouth networ...
6. Create An Exclusive Offer
Website Landing Page
• Support
Campaign
• Specific
Objectives
• Call To Action
7. Optimize Landing Pages
Website Landing P...
8. Track Analytics
ACTION
STRATEGY
• Web
• Social
• Email
9. Define Metrics Carefully
• Quality Control Data
• Use Reliable Networks
• Set Analytics Goals + Filters
• Identify Conv...
10. Use Human Interactions
To Convert The Sale
Workshop
• Biggest Challenges?
• Greatest Successes
• Best Failures
Q&A Workshop
Thank You!
© 2013 | Ingrid Alvarez
@ingridalvarez
ingrid@creatingmediaworks.com
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2013 Social Media Survival Kit Slides

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From the class I teach at In Good Company, NYC: http://ingoodcompany.com/classes/social-media-survival-kit/

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2013 Social Media Survival Kit Slides

  1. 1. Tools for the greatest return on your social media investment Social Media Survival Kit
  2. 2. Agenda • Welcome! Brief Introductions • Social Media Best Practices o What's Right For Your Business • 10 Tools For Improving Your Impact o Resources For Learning • Workshop • Q&A
  3. 3. Brief Introductions Name Company What brought you hereMission
  4. 4. Best Practices • Focused Voice Of Your Business Mission • Always Cross-Check Branding • Brief, Succinct Updates (beware double-posts) • Use Awe-inspiring, Relevant Images • Showcase Your Storytelling Strengths • Identify / Create Shareable Content Often • Optimize For Local + Mobile Users • Be Original, Authentic + Consistent • Monitor Engagement • Stay Influential + Accessible
  5. 5. ROI vs. ROR • Benefit • Cost • Return • Measurement o $ Profit o Retention o Trust Return On Investment Return On Relationship
  6. 6. Improve Your Impact 10 Tools
  7. 7. Maximize • Traffic • Leads • Conversion s • Revenue • Credibility • Customer service 1. Define your social media goals Minimize • Cost • Clutter • Learning Curve • Bounces • Lag Time Write Them Down!
  8. 8. 2. Brand To Your Niche Mobile Desktop Time of Day Language Platforms Frequency Location OPTIMIZED SOCIAL STRATEGY
  9. 9. 3. Establish Your Social Map Website + or Blog
  10. 10. 4. Ask For All Aboard You + Your Staff Biggest Supporters Customers + Contacts
  11. 11. 5. Reward Engagement I like you + what you do Personalized replies, support, special offers Expanded word- of-mouth network Receive Give Back Grow
  12. 12. 6. Create An Exclusive Offer
  13. 13. Website Landing Page • Support Campaign • Specific Objectives • Call To Action 7. Optimize Landing Pages Website Landing Page • Support Campaign • Specific Objectives • Call To Action Campaign Source 1 Campaign Source 2 ACTION
  14. 14. 8. Track Analytics ACTION STRATEGY • Web • Social • Email
  15. 15. 9. Define Metrics Carefully • Quality Control Data • Use Reliable Networks • Set Analytics Goals + Filters • Identify Conversion Formula • Survey Clients / Users • Use A/B Testing • Commit to minimum 3-6 months • Throw Out / Re-Make Duds • Define Value vs. Expense
  16. 16. 10. Use Human Interactions To Convert The Sale
  17. 17. Workshop • Biggest Challenges? • Greatest Successes • Best Failures Q&A Workshop
  18. 18. Thank You! © 2013 | Ingrid Alvarez @ingridalvarez ingrid@creatingmediaworks.com

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