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Labels goldberg

  1. 1. Labeling:The Elusive Missing Basic<br />David E. GoldbergIllinois Foundry for Innovation in Engineering Education University of Illinois at Urbana-ChampaignUrbana, Illinois 61801<br />
  2. 2. Motivation<br /><ul><li>When missing basics listed, people look at list and ask, “What do you mean by labeling?”
  3. 3. Very important to learn names of components, subsystems & systems of technology.
  4. 4. Important to assign labels to patterns in data or new systems.
  5. 5. Use and assignment of terms such a commonplace don’t even notice.
  6. 6. Sometimes think that equations and numbers are the only tech objects worth knowing.
  7. 7. Sensitivity to names and labels critical to becoming great engineer.</li></li></ul><li>Roadmap<br />Socrates, Aristotle & all that.<br />Connection to Back of the Napkin.<br />Importance of learning tech names & how.<br />Senior design example.<br />Assigning labels: How & why.<br />Senior design revisited.<br />Made to Stick.<br />The construction of engineering reality.<br />
  8. 8. Socrates and Dialectic<br />Socrates was a pain in the neck.<br />Walked around Athens asking everyone impossible questions.<br />Then proved their answers were wrong, but rarely gave an answer himself.<br />Nonetheless, Socrates’s method was useful.<br />Dialectic (continuing sequence of questions & answers) trying to probe what & how things really are (or might be).<br />Socrates (470-399 BCE)<br />
  9. 9. Connection to the Napkin<br /><ul><li>Six ways of seeing:
  10. 10. Objects: who & what?
  11. 11. Quantity: how many & how much?
  12. 12. Position in space: where?
  13. 13. Position in time: when?
  14. 14. Influence & cause: how?
  15. 15. Purpose or meaning: why?</li></li></ul><li>Aristotle and Labeling/Categorization<br />Called The Philosopher.<br />Amazing range & scope.<br />Created basic categories of college curriculum.<br />Founded a school the Lyceum.<br />We have 1/3 his output (2000 pages in 30 books).<br />Categories (10): substance, quantity, quality, relation, place, time, position, state, action, and passion. <br />Aristotle (384-322 BCE)<br />
  16. 16. Names & Labels<br />Names as conventional terms used to identify something.<br />Labels as tentative naming of phenomenon as part of criticial/creative process.<br />Time + social acceptance: label  name.<br />Consider<br />Extant tech names.<br />Labeling of new/unknown phenomena.<br />
  17. 17. Connection to the Napkin<br /><ul><li>How does Dan Roam start?
  18. 18. With a circle and a label or name.
  19. 19. Back of the Napkin is as much about names/labels as about diagrams/pictures.
  20. 20. Words and pictures are interrelated.</li></li></ul><li>Where to Find Names of Tech Objects<br /><ul><li>Books: New Way Things Work
  21. 21. Encyclopedia:
  22. 22. Web:
  23. 23. Catalogs:
  24. 24. Trade
  25. 25. Thomas directory:</li></li></ul><li>Example from Senior Design<br />Tortilla line.<br />Was using too much “dusting flour.”<br />Problem: expensive (flour price had risen), maintenance, quality of product.<br />Students go to plant.<br />Don’t know the names of things, but need them to explain process.<br />
  26. 26. Mixer<br />11<br />
  27. 27. Flour Dusters<br />12<br />
  28. 28. Die Cutter<br />13<br />
  29. 29. Labeling<br /><ul><li>Want terms that are
  30. 30. Descriptive
  31. 31. Memorable
  32. 32. Why is this important?
  33. 33. Focuses attention on thing named.
  34. 34. Saves time in reference to the phenomenon.
  35. 35. Starting point for further modeling.
  36. 36. Permits easy social spread of the concept.
  37. 37. Examples from news, politics & business.
  38. 38. List iFoundry terms and consider whether they are descriptive and memorable.</li></li></ul><li>Critical Examination of iFoundry Terms<br />“Category creator” vs. “category enhancer”<br />“Missing basics”<br />“Cold war engineer”<br />“Missed revolutions”<br />Are they descriptive?<br />Do they have rhetorical intent beyond their function? Approbation, opprobrium, or other values.<br />
  39. 39. Abbreviations, Acronyms & Initialisms<br />3 terms:<br />Abbreviation: shortening of word or phrase.<br />Acronym: abbreviation that can be pronounced as a word.<br />Initialism: abbreviation formed from initial letters of words. <br />Engineering uses abbreviations as shorthand for longer term.<br />Abbreviation: iFoundry (Illinois Foundry for Innovation in Engineering Education).<br />Acronym examples: SNAFU (situation normal all fouled up), BASIC (Beginner's All-Purpose Symbolic Instruction Code).<br />Initialism examples: Background, purpose, roadmap: BPR (background, purpose, roadmap), CSL (Coordinated Science Laboratory). <br />Rules of usage: lower case for term unless it is a proper name.<br />Use of an abbreviation can signal an important label or local term of art.<br />Example: The missing basics (MBs) are important to an engineer’s education.<br />
  40. 40. Return to Tortilla Problem<br />Labeling as initial step in solution.<br />Recall problem was too much dusting flour.<br />What names might we assign to this problem?<br />
  41. 41. A Model of Ideas that Stick<br /><ul><li>Sticky: understandable, memorable & effective in changing thought or action.
  42. 42. Made to Stick model:
  43. 43. Simple
  44. 44. Unexpected
  45. 45. Concrete
  46. 46. Credible
  47. 47. Emotional
  48. 48. Stories
  49. 49. Forms acronym SUCCES. </li></li></ul><li>The Construction of Engineering Reality<br />Engineers think of physics and material world.<br />All engineered objects are social.<br />Searle’s, The Construction of Social Reality (Free Press, 1995), explains. <br />Helps us understand social and institutional facts, separate physics from the social. <br />Engineered objects are always observer relative.<br />Some engineered objects “institutional” in that we must believe they exist for them to exist: E-bay.<br />John R. Searle (b. 1932)<br />
  50. 50. Bottom Line<br /><ul><li>Names and labeling are so commonplace in language, they’re hidden (in plain sight).
  51. 51. Engineering school spends little time on the names of things. You should do otherwise.
  52. 52. Labeling is a critical step in further inquiry.
  53. 53. Label may be enough of a model, or more modeling may be necessary.
  54. 54. Knowing names and labeling are first steps to better understanding and better engineering. </li></li></ul><li>Labeling:The Elusive Missing Basic<br />David E. GoldbergIllinois Foundry for Innovation in Engineering Education University of Illinois at Urbana-ChampaignUrbana, Illinois 61801<br />