Less Energy <ul><li>My narrative is about two couples who are in love. They are in a peaceful, undisturbed, romantic atmosphere. They are excited and nervous about their first kiss. The couple sits on the sofa with standard lamps surrounding them. These lamps are unique because as the couples try to kiss each other one of the lamps suddenly lets out a gas (farts). This is because all the lamps are on which are as a result produces lots of electricity. The scene where each time the couples try to kiss the lamps gives out gasses. And in the end the boy leaves and the girl switch them off and changes into energy saving bulb. Finally they give each other there first kiss without being disturbed. </li></ul>
<ul><li>My aim is to raise awareness of the way in which young people can change the way they live and their lifestyle. This has an positive effect on global warming which is to use less energy. This company strategies is being used in my advert. </li></ul><ul><li>My product encourages young people to examine their current lifestyle and how they might make a change. As a result, this happens in my advert the teenage character changes the light bulls </li></ul><ul><li>The adverts message is that when you don't treat the environment with respect it will start disrespecting the humanity. </li></ul>
Target Audience <ul><li>In my advert I have got teenage characters which shows that it targets youth. Furthermore in my advert I have teenage costumes which signifies teenage clothing such as wearing make up, straight long hair, </li></ul><ul><li>My advert shows two couples who are having their first kiss which this also connotes to teen audiences getting excited, nerves and shy. </li></ul><ul><li>My target audience are between the ages of 16 to 19. In the advert I have include a young nerdy boy with an innocent nerves young girl these are the main personalities that teenagers has when they start to develop and their hormones increases. </li></ul><ul><li>The location is based in a quite, </li></ul>
I have used a multiple campaign strategies such as humour, love and romance but yet also wants and desire. This is because the couples want to kiss each other but get distracted by the lamps. And wont have the opportunity to be romantic to each other. Their desire is to have a romantic, unforgettable night together but unfortunately the guy walks away. The use of technology that I am going to use is filming and editing. Whereby, you have to use a camera to record, tripod to make it stand with no movements. And in the final when filming has been completed I will be using the Mac Computers to upload my videos.
Location The location that my advert is going to be based is in an romantic, comfortable, quite place. Where the sofa is places front of the red curtains and next to the sofa there is a small standard lamp and a big standard lamp. I have include those kind of standard lamp shades with chainette fringe because when the lamps expel gas the fringe blows with the wind. This makes it more hilarious and likeable.
The results For my primary research, I asked 10 young people aged 15 to 19 to fill in a questionnaire about global warming. I have found out that 60% out of 10 people does sometimes unplug or switch off the appliances that are not being used and only 20% doesn’t which this as a result made me motivated to use this statistic which relates to my advert. E.g. the lamps being disrespectful. 60% of my interviewees stated that they always re-use their shopping bag but only 40% does not. 70% of my interviewees uses 2 times in a week the washing machine and the dishwasher at the same time but yet also confirmed that 20 % uses the dishwasher and washing machine more then 4 times. Shockingly, 60% of my interviewees have stated that they never put the effort to use less hot water and 40% does it sometimes. 50% of the audience recycles plastics, 30% Paper, 10% Glass, 5% Clothes and 5% Food. The teenagers has stated that 50% goes by bus to school, 40% by walking to school and 20% by car. An important point to consider is that the advert that I have chosen to make has also determined me to make it because of also using these statistics such as finding out 60% out of 10 people does sometimes unplug or switch off the appliances that are being used and only 20% doesn’t.
‘ If you disrespect the nature it will start disrespecting the humanity.