Primary and Secondary Insights1. Women plan ahead.2. They’re on a mission, not a shopping spree.3. The store layout is a bit… well, a bit daunting.
What Women Think“I do research beforehand. The only question I ask is, “Whereis it?” -Tracy, a 37-year-old working mom“I avoid the store. I just don’t know where to begin.” -Ali, a 28-year-old kitchen designer“Best Buy is overwhelming due to the huge environment andwide array of departments.” -Jennifer, a 25-year-old young professional
What Men Think“Yeah, a wish list would be great. It lets me buy something Iwant, but I’m still surprised because it’s a list.” -Jack, a 37-year-old project manager
Simple. Fast. Happy.If only your relationship was this easy.
Shared wish list Options: E-mail products to the special ladyTactics
Roadmap – Store directions to products on wish list 3 options online: Upload directions to your app Print them out Ask a store associateTactics
TV placements NFL, Modern Family, Up All Night, It’s Always Sunny in Philadelphia Digital iPad magazine ad placements Facebook Wish List Tab Fill out wish list on Best Buy FB page and share with othersMedia
TV placements Impressions Digital Facebook insights Number of shares Estimated reach Impressions from iPad magazine adsMetrics