STARTING & POSITIONING                 YOUR BUSINESS...                        Michelle RowanWednesday, 7 March 12
POLLENIZER STORY SO FAR...   •4       years old   • 2000               ideas pitched to       us   • Involved in over 200 ...
Wednesday, 7 March 12
WHAT WE LOOK FOR IN A                 FOUNDER...   • What               can they investment (time and money)?   • Do    th...
WHAT WE LOOK FOR IN AN                IDEA...   • Can           we easily test it?   • Is     it a disruptor and is it sol...
THE TEAM           The team is made up of product, customer development,          engineering, design, ops and finance, and...
WE’RE OFTEN ASKED...                        HOW ARE BUSINESSES                             FORMED?Wednesday, 7 March 12
THE ANSWER IS SIMPLE...         THROUGH THOUSANDS OF           TINY CONVERSATIONS.Wednesday, 7 March 12
TIPS FOR...                        STARTING A BUSINESSWednesday, 7 March 12
#1 FAIL FAST   • Can           you run manual tests before you build?   • How                can you learn from your mista...
EXAMPLE OF A MANUAL TEST FOR                            WWW.RYUUAPP.COMWednesday, 7 March 12
#2 GET ADVICE   • Who     is your ideal advisory       panel?   • Are   there other ways you       can access mentors?   •...
#3 PASSION   • Are   you focusing on what       you love?   • Can    you find a way to make       things more interesting f...
TIPS FOR...               POSITIONING A BUSINESSWednesday, 7 March 12
#1 NARROW FOCUS   • What’s   the smallest niche       you can target?   • Can    you start small, then       scale?   • Co...
#2 LOOK FOR GAPS                                    Opportunity!                                                   Very so...
TOOLS?Wednesday, 7 March 12
WRITE MULTIPLE BUSINESS CANVASWednesday, 7 March 12
WRITE PERSONASWednesday, 7 March 12
BUILD A PRODUCT BOXWednesday, 7 March 12
USE IDEATION TECHNIQUES LIKE BRAINWRITING                        HTTP://WWW.POLLENIZER.COM/BRAIN-WRITING/Wednesday, 7 Marc...
FURTHER READING   • ‘Disrupt’ by            Luke Williams   • ‘The          Lean Startup’ by Eric Ries   • Agile          ...
TO RECAP...   • Starting...                             • Positioning...        • Can   you fail fast and learn       • Ca...
KEEP IN TOUCH   • Pollenizer...             • Michelle   Rowan...   • @pollenizer               • @mishymash   • www.polle...
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Starting and Positioning Your Business

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I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash

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Starting and Positioning Your Business

  1. 1. STARTING & POSITIONING YOUR BUSINESS... Michelle RowanWednesday, 7 March 12
  2. 2. POLLENIZER STORY SO FAR... •4 years old • 2000 ideas pitched to us • Involved in over 200 companies • Biggest success? Sold Spreets to Yahoo!7 for $40mWednesday, 7 March 12
  3. 3. Wednesday, 7 March 12
  4. 4. WHAT WE LOOK FOR IN A FOUNDER... • What can they investment (time and money)? • Do they have domain experience or what else do they bring to the table? • Do they have the right temperament, leadership and motivation for start-ups?Wednesday, 7 March 12
  5. 5. WHAT WE LOOK FOR IN AN IDEA... • Can we easily test it? • Is it a disruptor and is it solving a customer need? • Is there an easy starting point AND a big vision? • Is it really interesting?Wednesday, 7 March 12
  6. 6. THE TEAM The team is made up of product, customer development, engineering, design, ops and finance, and we are all creative problem solvers!Wednesday, 7 March 12
  7. 7. WE’RE OFTEN ASKED... HOW ARE BUSINESSES FORMED?Wednesday, 7 March 12
  8. 8. THE ANSWER IS SIMPLE... THROUGH THOUSANDS OF TINY CONVERSATIONS.Wednesday, 7 March 12
  9. 9. TIPS FOR... STARTING A BUSINESSWednesday, 7 March 12
  10. 10. #1 FAIL FAST • Can you run manual tests before you build? • How can you learn from your mistakes? • Are you embarrassed by your first release? If the answer is ‘no’ you probably waited too long to go live! • Remember... If you’re not failing somewhere, you’re not trying hard enough!Wednesday, 7 March 12
  11. 11. EXAMPLE OF A MANUAL TEST FOR WWW.RYUUAPP.COMWednesday, 7 March 12
  12. 12. #2 GET ADVICE • Who is your ideal advisory panel? • Are there other ways you can access mentors? • Are you being honest? Don’t pretend to be the expert.Wednesday, 7 March 12
  13. 13. #3 PASSION • Are you focusing on what you love? • Can you find a way to make things more interesting for yourself?Wednesday, 7 March 12
  14. 14. TIPS FOR... POSITIONING A BUSINESSWednesday, 7 March 12
  15. 15. #1 NARROW FOCUS • What’s the smallest niche you can target? • Can you start small, then scale? • Could you capture 20% of the market? Image via http://www.sprixi.com/i/2119943442?link=htmlWednesday, 7 March 12
  16. 16. #2 LOOK FOR GAPS Opportunity! Very social • Where are your competitors positioned? • Where are customer needs Small $ Big $ not being met? • Where’s the gap? Banks UnsocialWednesday, 7 March 12
  17. 17. TOOLS?Wednesday, 7 March 12
  18. 18. WRITE MULTIPLE BUSINESS CANVASWednesday, 7 March 12
  19. 19. WRITE PERSONASWednesday, 7 March 12
  20. 20. BUILD A PRODUCT BOXWednesday, 7 March 12
  21. 21. USE IDEATION TECHNIQUES LIKE BRAINWRITING HTTP://WWW.POLLENIZER.COM/BRAIN-WRITING/Wednesday, 7 March 12
  22. 22. FURTHER READING • ‘Disrupt’ by Luke Williams • ‘The Lean Startup’ by Eric Ries • Agile manifesto • www.leancanvas.com • Follow interesting people and discussions on Twitter: Jeremiah Owyang @jowyang, @mashable, @techcrunch, @ReadWriteWeb @startupsmartWednesday, 7 March 12
  23. 23. TO RECAP... • Starting... • Positioning... • Can you fail fast and learn • Can you narrow your from your mistakes? target market? • Do you have advisors? • Where do you fit in the marketplace? • Are you passionate about what you’re doing?Wednesday, 7 March 12
  24. 24. KEEP IN TOUCH • Pollenizer... • Michelle Rowan... • @pollenizer • @mishymash • www.pollenizer.com • www.mishymash.comWednesday, 7 March 12

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