JAMES MCCONNELL 2013.02.06MATCHING THE EXPERIENCE TOTHE BRANDM-DAYS
SCREEN INTERACTIONKEYWORDS3ORIGINALENGAGINGAUTHENTICMEMORABLE
SCREEN INTERACTIONEXPERIENCE CHANGES BRANDPERCEPTION.EXPERIENCE SELLS.
SCREEN INTERACTIONALIGN THEBRANDINTERNALLYCOMMUNICATEVALUESEXTERNALLY01 02
SCREEN INTERACTIONAN INTERACTIONCREATES UXWHICH MAKESUS FEEL...WHICH CREATESMEMORIES,ASSOCIATIONS &STORIES
www.screeninteraction.com
We can make people’s lives easierthrough the digital products they use.
SCREEN INTERACTION 11Digital experienceWe create digital experiences withthree main ingredients:
SCREEN INTERACTION 12Interface designWe create digital services withthree main ingredients:
SCREEN INTERACTION 13UsabilityInterface designWe create digital services withthree main ingredients:
SCREEN INTERACTION 14DevelopmentInterface designUsabilityWe create digital services withthree main ingredients:
SCREEN INTERACTION 15
SCREEN INTERACTION
SCREEN INTERACTIONBENEFIT RECEIVER
SCREEN INTERACTIONBENEFIT RECEIVERCUSTOMER
SCREEN INTERACTION 19ImpersonalComplicatedConfusingOLD BRANDASSOCIATIONSPersonalSimpleUsableNEW EXPERIENCEREALITY
SCREEN INTERACTIONTHE CUSTOMER EXPERIENCE ISTHE FULFILMENT OF THE BRANDPROMISE & VALUES.
SCREEN INTERACTIONTHERE IS NO HIDING PLACE FOR ABRAND, THANKS TO MOBILE.FINDEVALUATEAUTHENTICATESHARE
SCREEN INTERACTIONCHOOSERS,NOT USERS22
SCREEN INTERACTIONCASE MOVIE23
SCREEN INTERACTION 24
SCREEN INTERACTIONCREATING DESIRABLEEXPERIENCES
SCREEN INTERACTIONSTORYTELLING01
SCREEN INTERACTIONAUTHENTIC02
SCREEN INTERACTIONTHE SMALL THINGS03
SCREEN INTERACTIONSUMMARY(OR WHY HE WORE A KILT)1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AU...
SCREEN INTERACTIONReza AssarehBusiness Developmentwww.screeninteraction.com+46 706 850 19230THANK YOUJames McConnellUX & I...
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
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Matching the Experience to the Brand

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My talk delivered to attendees at M-days conference in Frankfurt, Germany, February 2013

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Matching the Experience to the Brand

  1. 1. JAMES MCCONNELL 2013.02.06MATCHING THE EXPERIENCE TOTHE BRANDM-DAYS
  2. 2. SCREEN INTERACTIONKEYWORDS3ORIGINALENGAGINGAUTHENTICMEMORABLE
  3. 3. SCREEN INTERACTIONEXPERIENCE CHANGES BRANDPERCEPTION.EXPERIENCE SELLS.
  4. 4. SCREEN INTERACTIONALIGN THEBRANDINTERNALLYCOMMUNICATEVALUESEXTERNALLY01 02
  5. 5. SCREEN INTERACTIONAN INTERACTIONCREATES UXWHICH MAKESUS FEEL...WHICH CREATESMEMORIES,ASSOCIATIONS &STORIES
  6. 6. www.screeninteraction.com
  7. 7. We can make people’s lives easierthrough the digital products they use.
  8. 8. SCREEN INTERACTION 11Digital experienceWe create digital experiences withthree main ingredients:
  9. 9. SCREEN INTERACTION 12Interface designWe create digital services withthree main ingredients:
  10. 10. SCREEN INTERACTION 13UsabilityInterface designWe create digital services withthree main ingredients:
  11. 11. SCREEN INTERACTION 14DevelopmentInterface designUsabilityWe create digital services withthree main ingredients:
  12. 12. SCREEN INTERACTION 15
  13. 13. SCREEN INTERACTION
  14. 14. SCREEN INTERACTIONBENEFIT RECEIVER
  15. 15. SCREEN INTERACTIONBENEFIT RECEIVERCUSTOMER
  16. 16. SCREEN INTERACTION 19ImpersonalComplicatedConfusingOLD BRANDASSOCIATIONSPersonalSimpleUsableNEW EXPERIENCEREALITY
  17. 17. SCREEN INTERACTIONTHE CUSTOMER EXPERIENCE ISTHE FULFILMENT OF THE BRANDPROMISE & VALUES.
  18. 18. SCREEN INTERACTIONTHERE IS NO HIDING PLACE FOR ABRAND, THANKS TO MOBILE.FINDEVALUATEAUTHENTICATESHARE
  19. 19. SCREEN INTERACTIONCHOOSERS,NOT USERS22
  20. 20. SCREEN INTERACTIONCASE MOVIE23
  21. 21. SCREEN INTERACTION 24
  22. 22. SCREEN INTERACTIONCREATING DESIRABLEEXPERIENCES
  23. 23. SCREEN INTERACTIONSTORYTELLING01
  24. 24. SCREEN INTERACTIONAUTHENTIC02
  25. 25. SCREEN INTERACTIONTHE SMALL THINGS03
  26. 26. SCREEN INTERACTIONSUMMARY(OR WHY HE WORE A KILT)1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMAN
  27. 27. SCREEN INTERACTIONReza AssarehBusiness Developmentwww.screeninteraction.com+46 706 850 19230THANK YOUJames McConnellUX & Interaction Designer+46 7 3333 7216

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