There is whole lot of transformation of user behavior being led by smart phones and Applications. The possible extension of this user behavior is visible on web as well. This user behavior will have many implications which will effect the business in future and will transform the delivery of services as well. The Presentation at a very high level deals into some possible changes which have started or will soon start due to Apps Culture. The Mobile companies, VAS companies, Content companies who kept waiting for the killer VAS services, well there is one. It is Data and Apps together.