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2. open innov whatisit


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Understanding the nature of innovation
Innovation Lifecycle

Published in: Business
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2. open innov whatisit

  1. 1. 1 ICT-based Creativity and Innovation --oo--oo— 2. What is Innovation? M.Missikoff Institute of Sciences and Technologies of Cognition ISTC-CNR, Rome ( Institute of Cognitive Sciences and Technologies
  2. 2. ToC • Defining what is innovation • What, How, and Who ... – Innovation targets – Innovation Lifecycle (process) – Innovation actors • Innovation Modes • Open Innovation characteristics • Morphology of Innovation: Object or Process? 2
  3. 3. Innovation is ... • Enthusiasm • Energy • Joy • Fantasy • Creativity But also... • Concern, awareness, responsibility, concrete results, vale creation, improving life of many ... 3 ... and also ... • Collaboration • Confrontation • Failing and restarting • Risk and heartfulness • ...
  4. 4. Some Definitions of Innovation 4
  5. 5. Innovation Def (cont’d) “Innovation involves creating both new concepts and new competencies and knowledge, and working inside and outside the organization” [to achieve better socio-economic value production] (The Service Innovation Handbook, Lucy Kimbell, BIS- Publishers) 5
  6. 6. The W-W-H of Innovation ... • WHAT – What are the targets of an innovation action? • WHO – Who are the key players involved? What are their roles and duties? • HOW – How should we proceed? How can we organise & manage the Innovation activities? ... and what is the Final OUTCOME? 6
  7. 7. ... and the Digital Representation • WHAT – Enterprise as a whole, even if we start with focussed innovation (e.g., product or process) – Digital representation: DB/KB resources • WHO – Innovation teams, managers and stakeholders, partners, consultant, and customers, with different roles and duties. – Digital representation: actors, with their rights and functions • HOW – An innovation project is difficult to specify with a workflow – Digital representation: Objectives, best practices, guidelines, intermediate/final reports, KPIs, ... (and activities?) and the FINAL OUTCOME is New Knowledge 4 Value 7
  8. 8. What can we innovate? • Considering all the Enterprise Facets • Product, Process, Service, Organization, Business, Marketing (OECD, Oslo Manual) • Or ... BUSSINESS innovation STRATEGY innovation MARKETING innovation PRODUCT innovation SERVICE innovation PROCESS innovation TECHNOLOGY innovation ORGANIZATIONAL innovation 8 (BIVEE Project)
  9. 9. WHO: Actors of Open Innovation 9 Quadruple Helix Innovation
  10. 10. HOW: Innovation Modes • push-mode, typically technology-driven, when a new technological solution arrives; • pull-mode, demand-driven or user-driven or markey driven; • Endogene, when the innovation stems from within inside of the enterprise (or theecosys); • Exoogene, when coming from outside, other org, other cultures, disciplines • co-creation, when more cultures, components contribute. In case from within the Ecosystem. 10
  11. 11. Innovation Modes (cont’d) • Incremental vs Disruptive. Depending on the level of discontinuity and the extent of impact (on the market, on the enterprise, ..) • Episodical vs Continuous. Depending on the frequency, and the attitude • Diffused, Social. Depending on the degree of participation • Closed vs Open. Depending on the degree of sharing and cooperation 11
  12. 12. Why Open Innovation? • Beyond industrial secrets protection: new Intellectual Property Right (IPR) paradigm • Ideas become today quickly obsolete • The advantage is no more on the Good Ideas • Advantage is on quickly transformation of ideas into value (economic, social, env), with: – Right value proposition for clients – Right business model – Change capability and speed of actuation (absorption) 12
  13. 13. Copyright & Copyleft • Does Copyright make sense anymore? • Upcoming business models are based on Continuous Innovation and Speed • Patent exploitation patterns are deeply changing TESLA Cars is opening all its patents 13
  14. 14. Open Innovation 1.0 (
  15. 15. Open Innovation 2.0 15 • How can we manage this new scenario? • What will be the role of ICT? (Thanks to OISPG & Intel)
  16. 16. Open Innovation 2.0: Key Points 16 (thankstoOISPG)
  17. 17. Quadruple Helix ( 17
  18. 18. Open Innovation ... the easy choice? 18
  19. 19. Morphology of Innovation But, in the end, what is innovation? Innovation as a Process? Innovation as an Object? 19
  20. 20. Innovation as a process • A loosely structured process – Not so linear as described & High Risk – Not always successful: Can be aborted at any stage – Needs resources (good funds, right people) 20 Research Innovation
  21. 21. Innovation as a process • Fitzgerald et al. (2010) 1. Discovery 2. Invention 3. Development 4. Product 5. Market 6. Profit. 21 Many proposals, with loosely defined steps. e.g.: • SAP 1. Invent 2. Define 3. Develop 4. Deploy 5. Optimise. ... but detailing the steps is not obvious. Then: Change Perspective
  22. 22. Innovation as an Object • Innovation seen as an intangible object: a Knowledge Artefact • A complex, articulated knowledge structure released at the end of an Innovation Project • We will refer to it as InnoBoK: Innovation Body of Knowledge • Innovation Lifecycle as the progressive construction of an InnoBoK (ako Industial Product Lifecycle) • Such activities requires a solid knowledge base, to rely on. 22
  23. 23. Innovation as a Knowledge Artifact • An open, collaborative platform for building Innovation InnoBoK • Different teams cooperate in developing the different (but interdependent) InnoBoK Parts / Sections • New distributed, collaborative solutions for Knowledge management • Effective in a Full Digital Enterprise 23Next: 3/6. OpenInnov-Organization