Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2. open innov whatisit

163 views

Published on

Understanding the nature of innovation
Innovation Lifecycle

Published in: Business
  • Be the first to comment

  • Be the first to like this

2. open innov whatisit

  1. 1. 1 ICT-based Creativity and Innovation --oo--oo— 2. What is Innovation? M.Missikoff Institute of Sciences and Technologies of Cognition ISTC-CNR, Rome (michele.missikoff@cnr.it) Institute of Cognitive Sciences and Technologies
  2. 2. ToC • Defining what is innovation • What, How, and Who ... – Innovation targets – Innovation Lifecycle (process) – Innovation actors • Innovation Modes • Open Innovation characteristics • Morphology of Innovation: Object or Process? 2
  3. 3. Innovation is ... • Enthusiasm • Energy • Joy • Fantasy • Creativity But also... • Concern, awareness, responsibility, concrete results, vale creation, improving life of many ... 3 ... and also ... • Collaboration • Confrontation • Failing and restarting • Risk and heartfulness • ...
  4. 4. Some Definitions of Innovation 4
  5. 5. Innovation Def (cont’d) “Innovation involves creating both new concepts and new competencies and knowledge, and working inside and outside the organization” [to achieve better socio-economic value production] (The Service Innovation Handbook, Lucy Kimbell, BIS- Publishers) 5
  6. 6. The W-W-H of Innovation ... • WHAT – What are the targets of an innovation action? • WHO – Who are the key players involved? What are their roles and duties? • HOW – How should we proceed? How can we organise & manage the Innovation activities? ... and what is the Final OUTCOME? 6
  7. 7. ... and the Digital Representation • WHAT – Enterprise as a whole, even if we start with focussed innovation (e.g., product or process) – Digital representation: DB/KB resources • WHO – Innovation teams, managers and stakeholders, partners, consultant, and customers, with different roles and duties. – Digital representation: actors, with their rights and functions • HOW – An innovation project is difficult to specify with a workflow – Digital representation: Objectives, best practices, guidelines, intermediate/final reports, KPIs, ... (and activities?) and the FINAL OUTCOME is New Knowledge 4 Value 7
  8. 8. What can we innovate? • Considering all the Enterprise Facets • Product, Process, Service, Organization, Business, Marketing (OECD, Oslo Manual) • Or ... BUSSINESS innovation STRATEGY innovation MARKETING innovation PRODUCT innovation SERVICE innovation PROCESS innovation TECHNOLOGY innovation ORGANIZATIONAL innovation 8 (BIVEE Project)
  9. 9. WHO: Actors of Open Innovation 9 Quadruple Helix Innovation
  10. 10. HOW: Innovation Modes • push-mode, typically technology-driven, when a new technological solution arrives; • pull-mode, demand-driven or user-driven or markey driven; • Endogene, when the innovation stems from within inside of the enterprise (or theecosys); • Exoogene, when coming from outside, other org, other cultures, disciplines • co-creation, when more cultures, components contribute. In case from within the Ecosystem. 10
  11. 11. Innovation Modes (cont’d) • Incremental vs Disruptive. Depending on the level of discontinuity and the extent of impact (on the market, on the enterprise, ..) • Episodical vs Continuous. Depending on the frequency, and the attitude • Diffused, Social. Depending on the degree of participation • Closed vs Open. Depending on the degree of sharing and cooperation 11
  12. 12. Why Open Innovation? • Beyond industrial secrets protection: new Intellectual Property Right (IPR) paradigm • Ideas become today quickly obsolete • The advantage is no more on the Good Ideas • Advantage is on quickly transformation of ideas into value (economic, social, env), with: – Right value proposition for clients – Right business model – Change capability and speed of actuation (absorption) 12
  13. 13. Copyright & Copyleft • Does Copyright make sense anymore? • Upcoming business models are based on Continuous Innovation and Speed • Patent exploitation patterns are deeply changing TESLA Cars is opening all its patents 13
  14. 14. Open Innovation 1.0 (http://www.openinnovation.eu/)14
  15. 15. Open Innovation 2.0 15 • How can we manage this new scenario? • What will be the role of ICT? (Thanks to OISPG & Intel)
  16. 16. Open Innovation 2.0: Key Points 16 (thankstoOISPG)
  17. 17. Quadruple Helix (http://www.oi-net.eu/) 17
  18. 18. Open Innovation ... the easy choice? 18
  19. 19. Morphology of Innovation But, in the end, what is innovation? Innovation as a Process? Innovation as an Object? 19
  20. 20. Innovation as a process • A loosely structured process – Not so linear as described & High Risk – Not always successful: Can be aborted at any stage – Needs resources (good funds, right people) 20 Research Innovation
  21. 21. Innovation as a process • Fitzgerald et al. (2010) 1. Discovery 2. Invention 3. Development 4. Product 5. Market 6. Profit. 21 Many proposals, with loosely defined steps. e.g.: • SAP 1. Invent 2. Define 3. Develop 4. Deploy 5. Optimise. ... but detailing the steps is not obvious. Then: Change Perspective
  22. 22. Innovation as an Object • Innovation seen as an intangible object: a Knowledge Artefact • A complex, articulated knowledge structure released at the end of an Innovation Project • We will refer to it as InnoBoK: Innovation Body of Knowledge • Innovation Lifecycle as the progressive construction of an InnoBoK (ako Industial Product Lifecycle) • Such activities requires a solid knowledge base, to rely on. 22
  23. 23. Innovation as a Knowledge Artifact • An open, collaborative platform for building Innovation InnoBoK • Different teams cooperate in developing the different (but interdependent) InnoBoK Parts / Sections • New distributed, collaborative solutions for Knowledge management • Effective in a Full Digital Enterprise 23Next: 3/6. OpenInnov-Organization

×