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Sessional Criteria1.   Attendance (0.5*lectures)     8 marks2.   Quizzes (2.5*2)               5 marks3.   Class participa...
Branding Defined  A brand is name, term, sign, symbol ,    design or a combination of themintended to identify goods & ser...
Why brand?
differentiation
clarity
loyalty
What is a brand?
a good brand elicits thoughts…  a great brand elicits feelings.
Emotional relationships are stronger than logical relationships. Customers grant moreloyalty and leniency to brands that t...
Lecture 1   introduction (part1)
Lecture 1   introduction (part1)
Lecture 1   introduction (part1)
Lecture 1   introduction (part1)
Lecture 1   introduction (part1)
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Lecture 1 introduction (part1)

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Lecture-1 Dated: 22-4-2012

Published in: Health & Medicine, Business
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Lecture 1 introduction (part1)

  1. 1. Sessional Criteria1. Attendance (0.5*lectures) 8 marks2. Quizzes (2.5*2) 5 marks3. Class participation 5 marks4. Final Report & Presentation 7 marks Total 25 marks
  2. 2. Branding Defined A brand is name, term, sign, symbol , design or a combination of themintended to identify goods & services of one seller or a group of sellers & to differentiate from those of the competition
  3. 3. Why brand?
  4. 4. differentiation
  5. 5. clarity
  6. 6. loyalty
  7. 7. What is a brand?
  8. 8. a good brand elicits thoughts… a great brand elicits feelings.
  9. 9. Emotional relationships are stronger than logical relationships. Customers grant moreloyalty and leniency to brands that they hold a personal relationship with.

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