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10 typography tricks every designer should know

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In this article, we're going to reveal some typography tips and tricks that you can use to boost your design skills and impress friends and colleagues. But before you even begin getting into the intricacies of setting type in the likes of InDesign, it's important to know the basics.

Published in: Design
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10 typography tricks every designer should know

  1. 1. 10 typography tricks every designer should know MD. SHAHADAT HOSSAIN
  2. 2. 01. Kern upside down In this article, we're going to reveal some typography tips and tricks that you can use to boost your design skills and impress friends and colleagues. But before you even begin getting into the intricacies of setting type in the likes of InDesign, it's important to know the basics.
  3. 3. 02. Blur it Another tested technique is to either blur (perhaps take a screenshot and blur it in Photoshop – or more likely squint a little bit) Like Brian Hoff says in this excellent article (See more expert kerning tricks in this brilliant article from Brian Hoff.) "I like to blur my eyesight a bit by squinting or crossing my eyes.
  4. 4. 03. Kern with balloons Another, perhaps more abstract kerning tip (and one designer Tom Sewell taught us a long time ago) is to imagine that between each letter there are balloons of equal size and volume, forcing the letters apart. As Tom told us, "aim to space the letters so that the balloons fit exactly between them without being squeezed out above and below"..
  5. 5. 04. Use 'o' to space words Another tip is to always consider the spaces before and after the word you’re working on and ensure that they are spaced correctly visually. A good rule of thumb is to imagine that the character 'o' sits between each word (thanks again to Tom for that one).
  6. 6. 05. Rough out headlines In headlines, kerning and tracking is most obvious – so it's essential to get it right. And sans serif fonts can accentuate your mistakes. When working with sans serif headlines, make sure you get a rough tracking before you kern. If you have to put -10 kerning between almost every character combination, you should be using tracking at -10 before you do your individual character spacing.
  7. 7. 06. Forget about small caps John D Berry knows his stuff – after all, he's written several books on type and typography, including 'Type & Typography' published by Mark Batty. His top tip? Unless you know the difference between true small caps and fake ones, it's best to just forget that your design app's Small Caps command exists.
  8. 8. 07. Keep the font count low It's important to think of your type as a whole in your project. When you use more than three fonts – maybe a slab, a serif and a display in your project – it can sometimes be difficult to read and understand; the project can lack order. Usually, one font has different weights and you can create a stunning,
  9. 9. 08. Rental revolution There's a new rental service in town – and it rectifies the age- old problem of trying fonts to their full capacity before you pull the trigger and purchase. That service is called Skyfonts from Monotype and enables you to try any font from its library for five minutes, for free.
  10. 10. 09. Don't push it (unless you really want/need to) Unless you're after a specific effect (or working on an illustrated piece) don't stretch, skew or otherwise alter fonts by messing with their dimensions after turning to outlines. You wouldn't stretch a photo or refined vector piece and you can often end up with an ugly, amateurish result.
  11. 11. 10. Think of type as a voice Here's an interesting tip we picked up from Hoon Kim (of Why Not Smile: "To deal with type is much the same as to control one's voice: [think of] selecting typefaces as voice quality; having a relationship with type in size, amount and degrees as vocal tone; and setting layouts of type as voices in space and time. Typographic design is visible as well as audible. If you have a great scenario, now it is time to cast good actors."
  12. 12. www.goo.gl/mhkzRW Or www.deviserstudio.com Hire Me :

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