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La Base de la Pirámide

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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La Base de la Pirámide

  1. 2. una fortuna en la base de la pir ámide (BdP) <ul><li>4 billones de personas que viven en pobreza, </li></ul><ul><li>en la base de la pir ámide económica (2$/d ía ) </li></ul><ul><li>Un mercado potencial enorme </li></ul><ul><li>Los pobres no son un mercado </li></ul>
  2. 4. divisi ó n del trabajo <ul><li>Los mercados de bajos ingresos presentan una oportunidad </li></ul><ul><li>El sector privado sirve al mercado para las clases pudientes,… </li></ul><ul><li>Mientras que los gobiernos y las ONGs protegen a los pobres y al medio ambiente </li></ul><ul><li>Hay una gran oportunidad si cuestionamos esta divisi ón del trabajo </li></ul>
  3. 5. C.K. Prahalad <ul><li>Los pobres son un problema, no una oportunidad de negocio </li></ul><ul><li>“ If we stop thinking of the poor as victims and start recognizing them as entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up” </li></ul>
  4. 6. ofrecer servicios a la base <ul><li>Los pobres pueden ser el motor de una nueva etapa de prosperidad </li></ul><ul><li>Las multinacionales deben colaborar con los gobiernos locales y organizaciones de la sociedad civil </li></ul>
  5. 7. alianzas
  6. 8. fortalezas de la BdP <ul><li>Hay ganancias a realizar </li></ul><ul><li>El acceso no es dif ícil </li></ul><ul><li>Los pobres valoran las marcas </li></ul><ul><li>BdP est á conectada (mobiles, TV, internet) </li></ul><ul><li>Los consumidores est án abiertos a las tecnologías </li></ul>
  7. 9. supuestos <ul><li>Los pobres se pueden beneficiar de la globalizaci ón </li></ul><ul><li>Las multinacionales tienen el tamaño y los recursos para incorporar a estos mercados </li></ul><ul><li>Las nuevas tecnolog ías facilitan el trabajo de las multinacionales en la BdP </li></ul>
  8. 10. the business case <ul><li>Los pobre viven en mercados caros </li></ul><ul><li>Los mercados BdP est án muy concentrados </li></ul><ul><li>Hay posibilidades de crecimiento (expansi ó n r ápida , volumen, m á rgenes ajustados) </li></ul>
  9. 11. the business case <ul><li>Operan en estructuras de bajo coste </li></ul><ul><li>Se pueden llevar las innovaciones en la BdP a otros mercados </li></ul><ul><li>Ventas por unidad </li></ul><ul><li>Pago por uso (acceso, no tanto la propiedad) </li></ul>
  10. 12. cambios en la gesti ón <ul><li>Hay que cambiar las perpectivas de los directivos </li></ul><ul><li>Los managers no ven las oportunidades en la BdP </li></ul><ul><li>Enviar a personal a pasar tiempo en estos mercados </li></ul><ul><li>Ganar en conciencia, know-how </li></ul><ul><li>La gente y los productos deben operar en condiciones duras: ruido, polvo, poca sanidad, cortes de energia, abuso, poluci ón,… </li></ul>
  11. 13. <ul><li>C.K. Prahalad talks about &quot;The Fortune at the Bottom of the Pyramid” </li></ul><ul><li>Development through enterprise </li></ul><ul><li>video Base de la pir á mide </li></ul>

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