Global Editors Network News SummitParis • June 19.-21.2013
Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Deve...
BECAUSE:
HOMEPAGE RE-DESIGN IS NOT ENOUGH
WHY?
WHAT? HOW?
This is how we worked....
RIGHT NOW:
EACH DAY MILLIONS OF USERS ARE
TRICKED OUT OF THEIR DATA
(TO AVOID TERRORISM & TO SELL MORE SHOES.)
JOURNALISM ...
TOPIC: USER ENGAGEMENT
WHY SHOULD ANY USER GO TO OUR HOMEPAGE?
(SECRET TRICK)
MAKE A SMALL USER GROUP
REALLY HAPPY,
NOT A BIG AUDIENCE
JUST A LITTLE BIT HAPPY
HELP (YOUNG) PEOPLE
TO CHOOSE A PROFESSION
WHICH JOB WOULD MAKE ME
RICH AND HAPPY?
YOUNG PEOPLE STRUGGLE
CHOOSING THE RIGHT JOB
FACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*
Wh...
THE HOW: WHAT QUALITIES ARE NEEDED?
BE DATA-DRIVEN
BE RELEVANT
BE FIERCELY ON THE USERS SIDE
TECHNOLOGY:
EXTENSIVE OPEN DATA PLUS
NATIONAL JOB STATISTICS
ALGORITHM:
CALCULATING LIFETIME INCOME,
WITH ALL FACTORS
WHAT SHOULD BE PART OF THE EQUATION?
- YEARS TRAINING
- MONEY
- JOB AVAILABILITY
- TYPICAL RISKS OF JOB („BURN-OUT“)
- STA...
PROTOTYPE AFTER TWO DAYS...
EDUCATION EQUATION
slef-employed doctor
employed doctor
incomeThe chart
shows how
the same job
might generate
very different pay.
(Rough Beta!...
EDUCATION EQUATION
Users can
share their results
on Facebook, for
discussion with others.
THIS IS LIVE NOW:
HTTP://BITLY.COM
THANK YOU, @GEN13!
XIEGONG, COSMIN, MIRKO
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Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network News Summit, Paris

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Presentation about the Deutsche Welle project we developed at the "Hack the Newsroom" event in Paris (June 2013). The key idea is to help young people to choose their job for life with much more data for the whole working life.

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Hack the newsroom: Deutsche Welle Project at #GEN13 Global Editors Network News Summit, Paris

  1. 1. Global Editors Network News SummitParis • June 19.-21.2013 Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/Visualization Mirko Lorenz, Editor/Information Architect HACK THE NEWSROOM//USER ENGAGEMENT A What-if Tool for Young People to Plan their Careers Using Data
  2. 2. BECAUSE: HOMEPAGE RE-DESIGN IS NOT ENOUGH
  3. 3. WHY? WHAT? HOW? This is how we worked....
  4. 4. RIGHT NOW: EACH DAY MILLIONS OF USERS ARE TRICKED OUT OF THEIR DATA (TO AVOID TERRORISM & TO SELL MORE SHOES.) JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.
  5. 5. TOPIC: USER ENGAGEMENT WHY SHOULD ANY USER GO TO OUR HOMEPAGE?
  6. 6. (SECRET TRICK) MAKE A SMALL USER GROUP REALLY HAPPY, NOT A BIG AUDIENCE JUST A LITTLE BIT HAPPY
  7. 7. HELP (YOUNG) PEOPLE TO CHOOSE A PROFESSION
  8. 8. WHICH JOB WOULD MAKE ME RICH AND HAPPY?
  9. 9. YOUNG PEOPLE STRUGGLE CHOOSING THE RIGHT JOB FACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS* What my parents want What I want * SOURCE: DESTATIS
  10. 10. THE HOW: WHAT QUALITIES ARE NEEDED? BE DATA-DRIVEN BE RELEVANT BE FIERCELY ON THE USERS SIDE
  11. 11. TECHNOLOGY: EXTENSIVE OPEN DATA PLUS NATIONAL JOB STATISTICS ALGORITHM: CALCULATING LIFETIME INCOME, WITH ALL FACTORS
  12. 12. WHAT SHOULD BE PART OF THE EQUATION? - YEARS TRAINING - MONEY - JOB AVAILABILITY - TYPICAL RISKS OF JOB („BURN-OUT“) - STABILITY OF SPECIFIC INDUSTRY - SATISFACTION
  13. 13. PROTOTYPE AFTER TWO DAYS...
  14. 14. EDUCATION EQUATION
  15. 15. slef-employed doctor employed doctor incomeThe chart shows how the same job might generate very different pay. (Rough Beta!) Lifetime income - same job, but different outcome
  16. 16. EDUCATION EQUATION
  17. 17. Users can share their results on Facebook, for discussion with others.
  18. 18. THIS IS LIVE NOW: HTTP://BITLY.COM
  19. 19. THANK YOU, @GEN13! XIEGONG, COSMIN, MIRKO

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